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Ch ng III (ti p theo )

MI TR NG KINH DOANH QU C T

III- M I TR NG V N H A

3.1.Khi nim
3.2.Cc yu tvn ho
3.3.Vn ho v thi
3.4.Vn ho v qun tr chin lc

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3.1. Khi nim vn ho
a- Khi nim:
Vn ho l kin thc cn thit m mi
ngi s dng din gii kinh nghim v
th hin sc thi x hi
b- c im
c hc hi
c chia x
Tha hng
Biu tng
Khun mu
Tnh iu chnh

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Quan nim sai lm Ch ngha v chng cch thc
hin ca cng ty u vit hn ngi khc (hnh vi cng
rn, thi b trn,...)
+ S dng chin lc ra nc ngoi ging nh trong
nc
+ Khng thay i SP theo nhng yu cu th trng
ring bit
+ Mang li nhun v nc m khng ti u t th
trng nc ngoi
+ S dng nh qun tr gii trong nc nhng thiu
kinh nghim nc ngoi

C th trnh nu hiu vn ho nc s ti

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Hanh vi cua con ng

Hieu
bietvan
hoa

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c- Khuynh hng
(i) Vn ho tng minh (low context
culture) Mi thng ip u bng ch r
rng.

(ii)Vn ho n tng (high context culture)


Thng ip t thng tin, hiu bit thng
qua ng cnh.
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Yu t VH n tng VH tng minh

Lut s Khng quan trng Rt quan trng

Li ni Cam kt Khng ng tin

Trch nhim Cp trn gnh vc y xung cp di

Thi gian Chnh thi gian cng Thi gian l tin bc


vic
Thng lng Di dng, ch yu l Tin hnh nhanh
quan h chng
Nc i din Nht, Trung Quc M, Bc u

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(iii) Vn ho nh hng
Cm gic, tm l
Suy ngh, hnh ng
Thi v thc qun l
Quan h Chnh ph v DN

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3.2.Cc yu tvn ho

1/ Ngn ng (Language)
2/ Tn gia (Religion)
3/ Gi tr v thi (Value and Attitudes)
4/ Thi quen v cch ng x (Customs and
Manner)
5/ V n ho v t ch t (Material Culture)
6/ Th m m (Aesthetics)
7/ Gio d c (Education)

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1/ Ngn ng (Language)
Phng tien e truyen thong tin va y
tng
Hieu biet ngon ng, giup
Hieu tnh huong
Tiep can dan a phng
Nhan biet sac thai, nhan manh y
ngha
Hieu van hoa tot hn
Hieu biet thanh ng, cach noi xa
giao hang ngay
Dch thuat thong suot
Hai loai ngon ng
9 Ngon ng khong li mau sac,
2/ Tn gia (Religion)
Thien Chua, Tin Lanh, Do Thai, Hoi
Giao, Hindu, Phat Giao va Khong T
nh hng
Cach song, niem tin, gia tr va
thai o
Cach c x
Thoi quen lam viec
Chnh tr va kinh doanh

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3/ Gi tr v thi (Value and
Attitudes)

Gi tr nim tin vng chc lm c s con


ngi nh gi iu ng, sai, tt, xu, quan trng,
khng quan trng
Thi nhng khuynh hng khng i ca s
cm nhn v hnh vi theo mt hng ring bit v
mt i tng

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He thong th He thong gia tr
bac gia tr th bac
Qiem con C ban thng la C ban thng la
ngi xau tot
anh gia ca Lan tranh hoac Khuyen khch ca
nhan anh gia tieu cc nhan hanh ong nh
ban chat
Qiem 1 ca Khong oi Tien trnh
nhan
Khac biet ca Phan khang va s Chap nhan va li
nhan hai dung
S dung ca Cong viec Mot cach toan dien
nhan
Bieu lo cam Ngan chan Khuyen khch
xuc
Hanh ong Nguy trang va mu Trung thc
o
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S dung uy Duy tr quyen lc Cho nhng muc ch
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4/ Thi quen v cch ng x (Customs and
Manner)

Thi quen cch thc hnh ph bin hoc hnh


thnh t trc
Cch c x l nhng hnh vi c xem l ng
n trong x hi ring bit
Thi quen cch s vt c lm,
Cch c x c dng khi thc hin chng

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5/ V n ho v t ch t (Material Culture)
La nhng oi tng con ngi lam ra
C s ha tang kinh te giao thong,
thong tin, nguon nang lng
C s ha tang xa hoi cham soc
sc khoe, giao duc, nha
C s ha tang tai chnh ngan hang,
bao hiem, dch vu tai chnh
Tin b k thut
Tac ong tieu chuan mc song
Giai thch nhng gia tr, niem tin cua
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xa hoi
6/ Th m m (Aesthetics)

Th hieu nghe thuat cua van


hoa hoi hoa, kch nghe, am nhac

Nhieu kha canh tham my lam cho


cac nen van hoa khac nhau

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7/ Gio d c (Education)
Kh nng c, vit,
nhn thc, hiu bit
Gio dc cung cp c
s h tng cn thit
pht trin kh nng qun
tr
Tiu chun nh gi
m hnh gio dc
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3.3. Vn ho v thi
(Culture & Attitudes)

1/ Nh ng kha c nh v n ho
2/ Cc khuynh h ng thi

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3.1. NHNG KHA CANH VAN HOA
1/ Nh ng kha c nh v n ho

(i) S cch bit quyn lc (Power Distance)


(ii)Ln trnh ri ro (Uncertainty Advoidance)
(iii)Ch ngha c nhn (Individualism)
(iv)S cng rn (Masculinity)
(v) S kt hp nhng kha cnh ny

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(i) S cch bit quyn lc (Power Distance)

L cc tng n
c quyn lc c chp nhn gia
p di trong t chc
cp trn v c
Nc c khong cch quyn lc cao
Nc c khong cch quyn lc t trung bnh
n thp

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Cach biet CAO TRUNG BNH - THAP
quyen lc
Nha quan tr oc tai, gia trng Bnh ang, dan
Lam viec 1 vai chu
thuoc cap Lam viec nhieu
thuoc cap
Cau truc kinh Kiem soat chat Khach quan, oc
doanh che, thieu bnh lap, dan chu,
ang, tap trung phan hoa quyen
quyen lc lc
C cau to Hng cao (nhon) Hng phang
chc
Khuynh hng Tuan thu quyen Tuan thu quyen
lc vo ieu kien lc co ieu kien
Chc
21 vu, v Quan trong Khong quan trong
(ii)Ln trnh ri ro (Uncertainty Advoidance)

L kh nng con ngi cm th


y s hi nhng
tnh hung ri ro v cgng to ra nhng c s v
nim tin nhm ti thiu hoc ln trnh nhng iu
khng chc chn

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Chap nhan rui ro S rui ro
Quy nh, t , chung chung, co Nhieu, ac trng, co
luat le the thay oi nh
Hanh Linh ong, sang tao Khuon mau hoa co
ong tnh to chc
Trang t b cang thang, Lo lang, cang
thai con chap nhan bat thang, chu trong s
ngi ong an toan
Quyet Kha nang phan Ket qua cua nhieu
nh oan va sang tao s ong y
Xa hoi Khuyen khch oi Co gang giam rui
mat rui ro, khong ro, rang buoc hoat
rang buoc hoat ong theo quy nh
ong
Nc ai Hy Lap, Uruguay, Bo Singapore, Thuy ien,
dien ao Nha, Nhat, Han Anh, My, Canada
23 Quoc
(iii)Ch ngha c nhn (Individualism)

Chu ngha ca nhan (Individualism)


khuynh hng con ngi chu trong ban
than ho va nhng ieu lien quan trc
tiep en ho
Chu ngha tap the (Collectivism)
khuynh hng con ngi da vao nhom
e lam viec va trung thanh vi nhau
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Chu ngha ca nhan Chu ngha tap the
Xa hoi Nhan manh nang Nhan manh thanh
lc va thanh tu tu nhom
ca nhan Mong muon nhom
Mong muon ca phat huy het nang
nhan phat trien lc
het kha nang Khuyen khch quyet
Khuyen khch quyet nh nhom va s
nh ca nhan ket hp
Thanh anh gia cao ca anh gia cao tap
cong nhan the
Ca tnh Ca nhan Xa hoi
Giao duc Toi Chung ta
Nhiem vu Quan trong hn quan t quan trong hn quan
25 he he
(iv)S cng rn (Masculinity)
S cng ran (Masculinity) loai gia tr
thong tr xa hoi bang s thanh
cong, tien bac, va cua cai
S mem mong (Feminity) loai gia tr
thong tr xa hoi bang s nhan ao
va chat lng cuoc song
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S cng ran S mem mong
Xa hoi S phat trien kinh am bao cong an
te, viec lam
S thanh Vat chat, s tha S hp tac con
at nhan, s thang ngi va moi
tien, s th thach trng sinh song
Giao duc Hng nghe Hng nghe nghiep
nghiep thanh at phu hp, yeu thch
Moi Ap lc cong viec Than thien, hp
trng cao, kiem soat tac, cong nhan t
lam viec chat che do hn
Kinh Li nhuan, tien bo am bao cong
doanh va thach thc viec
Nc ai Nhat, Uc, Norway, Sweden,
dien Venezuela, Mexico Denmark, Netherlands
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(v) S kt hp nhng kha cnh ny

4 kha cnh trn nh hng n nn vn ho


chung ca x hi v dn n mi trng thng
nht
Ch ngha c nhn & s cch bit quyn lc
K thut v s giu c l nguyn nhn lm
nn vn ho thay i ging nhng QG c mi
trng kinh t/ k thut tng t.
S ln trnh ri ro & tnh cng rn cc
nc c tn gio, lch s, ngn ng v s pht
trin kinh t tng t nhau dn n vn ho
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tng t nhau
2/ Cc khuynh h ng thi

a/ Tm nhm nc
b/ Nghin cu da trn xem xt
Tm quan trng mc tiu cng vic
S hn ch nhu cu, s tho mn, hi lng
cng vic
S thay i t chc v qun l
Vai tr cng vic v s ho ng

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Tm nhm nc

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Nordic Finland, Sweeden, Norway, Denmark
Germanic Germany, Austria, Switzerland
Anglo USA, Autralia, UK, Canada, Ireland
Latin France, Belgium, Italy, Portugal, Spain
European
Latin Argentina, Venezuela, Mexico, Chile, Peru,
Colombia
Far Philippine, Singapore, Taiwan, Vietnam,
Eastern Malaysia, Hongkong, Thailand
Arab Kuwait, Oman, Saudi Arabia
Near Iran, Turkey, Greece
Eastern
Independe Brazil, Japan, India, Israel
nt

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3.4. Vn ho v qun tr chin lc

Yu t vn ho nh hng MNC
Thi lm vic (Work attitudes)
S ham mun thnh t
(Acheivement motivation)
Thi gian
o to vn ho

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Thi lm vic (Work attitudes)

Thi lm vic quan trng, nh hng s


lng v cht lng cng vic u ra
Chm ch
Tn ty t chc

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Muc tieu cong viec va nhng ieu ca
nhan mong i ve cong viec
C hoi e hieu biet
Moi lien he ca nhan
C hoi thang tien
Thi gian lam viec thuan li
S sinh ong
Cong viec thu v
S am bao cong viec
S phu hp gia ngi va viec
Lng
ieu kien lam viec
S t do ca nhan
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Kha cnh din
cm cng vic Kch thch s
(th v, t do quan tm n
c nhn, s cng vic
thng tin)

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S ham mun thnh t
(Acheivement
motivation)
Cach nao hng en
s thanh at cua con
ngi cac nc tren
the gii ?
Yeu cau ve s thanh
at oi hoi phai co s
hieu biet, c quyet
nh bi nen van hoa
thong tr

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Nhng tieu chuan muc tieu cong viec cua
nhng nha quan tr
China, Hongkong, Taiwan, Singapore
1. Thc hien s ong gop
2. Lien ket vi ong s
3. S t do ca nhan
4. Huan luyen
5. Thach thc
6. Moi lien he cong viec vi nha quan
tr
7. Thu nhap
8. S am bao
9. S nhan biet
10. Quyen li
11. ieu kien vat chat thuan li
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12. Thang tien
13. Thi gian cho nhng hoat ong khac
Khuyen khch thanh at cao - Hongkong,
Taiwan & Singapore. anh gia cao
+ S t do ca nhan
+ S thach thc
+ S thang tien
+ Thu nhap
Khuyen khch thanh at trung bnh China
+ S bao ve
+ S tien ch
+ ieu kien lam viec
+ Thi gian cho nhng hoat ong khac
Tuy nhien, China a co cach nhn gan
giong vi cac nc khac
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Thi gian
Thi gian va cach s dung
thi gian hoat ong MNC
1 vai nc chau Au - coi
trong s ung gi
Chau Phi, Nam My, chau A -
chap nhan tre gi
Nhat - s dung thi gian e
thc hien nhng y tng
thanh cong viec cu the, tam
hoat ong rong trong nhng ke
39 hoach va khong mong i sinh
o to vn ho
6 chng trnh hun luyn
1/ Khai quat moi trng kh hau, a ly,
trng hoc, nha ca
2/ Khuynh hng van hoa tnh huong van
hoa va he thong gia tr cac nc
3/ Hap thu van hoa y niem, thai o, thoi
quen, gia tr, cam xuc cua nen van hoa
khac nhau
4/ Luyen ngon ng cach noi chuyen, ien
thoai,
5/ Luyen nhay cam nhan thc cach ho hoat
ong hieu qua hn ngi khac
6/ Kinh nghiem trai qua nhng cam xuc ve
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viec song va lam viec nc ngoai

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