Professional Documents
Culture Documents
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÷ Monitoring your brand (brand reputation)
÷Q&A
ë
÷ ]
is media designed to be
disseminated through
, using
highly accessible and scalable publishing
techniques. Social media uses web-based
technologies to transform and broadcast media
monologues into social media dialogues. They
support the democratization of knowledge and
information and transform people from content
consumers to content producers.
÷ |articipatory online media that utilizes
the group to write and direct content,
rather than a read-only media.
from urbandictionary.com
Monitoring :: Reputation
Many of these tools are listed on the Social Media Share|oint site.
Monitoring :: Free Tools
÷ º
Ñ oogle Alerts
Ñ Tweetbeep
Ñ Social Mention
÷ º
Ñ Social Mention
Ñ ollecta
Ñ acktype
Ñ Monitter
More tools are listed on the Social Media Share|oint site.
Monitoring :: |aid Tools
Ñ Radian6 Ñ Sysomos
Ñ Filtrbox Ñ Alterian
Ñ Trackur Ñ ubSpot
Ñ odange Ñ Scout Labs
Ñ randsEye
!
Socializing ustomer Service
Search µomcastares¶ on oogle and you will see case study after case study
Socializing ustomer Service
using social
media for
customer
service
Socializing ustomer Service
÷ USA TOGAY
Social media like Twitter change customer service
http://www.usatoday.com/tech/news/2009-11-18-
twitterserve18_ST_N.htm
|hoto courtesy of Flickr user: xcode
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What is the Real Time Web?
- Wikipedia
Using The Real Time Web
ow can you use the real time web?
÷ Twitter Search
÷ Facebook Search
÷ Aforementioned real time search sites
(social mention, etc.)
÷ oogle Social Search / Trends
G
%&'-
Trending Topics
- Wikipedia
Trending Topics :: Tools
Trending Topics :: Tools
0 ome of our news producers set up Google Hot xrends as
their home page so they can monitor what keywords are
being searched within the hour. If it¶s important on the web,
it¶s most likely important to the x viewer.
Our team also monitors the local xwitter trends. xwitter trends
breakdown into certain markets, and Washington, DC is
one of them. When we tweet, we make sure we use the
same popular keywords that people are already using so
the chances of them seeing our posts are much
greater. For example, there is a trend in Washington, DC
for the word 0ollen´, so we¶d rather use that word than
Allergy.´