ANALYSIS OF CONSUMER PERCEPTION

REGARDING MUTUAL FUND IN INDIA

Guided By: KAVITA SHARMA

Presented By: AASTHA CHOPRA

 INDIA INFOLINE LTD.
It is a financial services conglomerate which was started by a group of passionate
entrepreneurs in 1995.
It is a one-stop financial services shop, most respected for quality of its advice,
personalized service and cutting-edge technology.
Provide retail broking services.
Non Banking and housing finance
Wealth and Asset Management
Mutual Funds and Financial Product Distribution
 Various Investment Options
Short Term Investment options -;
Long Term Investment options-
;

Savings Bank account Post office savings

Money market or Liquid Fund Company fixed deposit

Fixed deposits with banks
Public Provident fund

Mutual funds

Bonds
Mutual fund is an investment that pools money from shareholders and invests in a variety of securities, such as stocks,

bonds and money market instruments. Most open-end Mutual funds stand ready to buy back (redeem) its shares at their

current net asset value, which depends on the total market value of the fund's investment portfolio at the time of

redemption. Most open-end Mutual funds continuously offer new shares to investors.
MUTUAL FUND STRUCTURE
ADVANTAGES OF MUTUAL FUND
TYPES MUTUAL FUND
TYPES OF RISK
 INDICATORS OF RISK
Alpha

Beta

R-Squared

Standard Deviation

Sharpe Ratio
 OBJECTIVES OF RESEARCH

To study about the Mutual Funds Investment

To study the various Mutual Funds Investment schemes and their benefits.

To study about the risk factors involved in the Mutual Funds and How to analyze it?

To analyze the consumer perception on mutual funds with other investment options.
 RESEARCH METHODOLOGY
DATA SOURCES-;
Primary Data: Direct collection of data from the source of information, technology including personal
interviewing, survey etc.
Secondary Data:Indirect collection of data from sources containing past or recent past information like IIFL
Brochures, Annual publications, Books, Fact sheets of mutual funds, Newspaper & Magazines etc.

RESEARCH INSTRUMENT-; Questionnaire.

SAMPLE SIZE-;sample consisted of 50 respondents. The sample was drawn from walk in customers of
India Infoline Ltd and Friends. The selection of the respondents was done on the basis of simple random
sampling.
 FINDINGS
There is a significant increase in the Investments by the investors as they are getting much aware about the
market trends
The Investors in todays world like to earn more money so the investment which is providing better return is
more preferred by the investors.
The Investment options which are most preferred are fixed deposit and mutual fund.
To earn higher profit, we need to bear higher risk because if there is no risk the investor would not be able to
earn the return they expect from the investment. Same goes with mutual fund as higher the risk higher will be the
return but in mutual fund the risk is diversify, which nullify the risk of the investment.
The Government is protecting and regularizing the mutual fund investment option. As the government has the
plan of promoting the small industry of India the fund of investors is invested in small companies which help them
to grow. The whole funds are monitor by the SEBI which make the investor to invest in mutual fund.
 FINDINGS
Each investor has its own financial objective and require different financial planning which can be best
provided by a broker and sub broker only by analyzing the different funds.
The Investor prefer Equity funds in mutual fund over other as they want better return. The risk is comparatively
higher than other fund but as we know the risk is diversified in mutual fund thats why investor prefer equity
fund.
Each asset management company has been regulated by the SEBI there is not much difference between the
AMC. It totally depends upon the fund which satisfying the customer objective will be most preferred.
The growth option for return on investment are most preferred as in growth option there is growth in the NAV
or in simple words the price of the Mutual Fund increases, no dividend is paid out there is increase in the NAV.
The investor must try to invest in Mutual fund using Systematic Investment plan over One Time Investment
plan as in systematic investment plan is a regular investment plan.
 CONCLUSIONS

Best investment option

Awareness
Customized option
Minimum risk
Not to put all the eggs in one basket