NON - VERBAL

COMMUNICAT
ION

25-nov.2009

Guided By: Presented By:

Prof. Shalu Mam Lokesh Jain
Sumit choradia
 PREFACE
Introduction
Types
Importance
Different actions of non-verbal communication
Role of non-verbal communication on
advertisement
Conclusion
 WHAT IS NONVERBAL
COMMUNICATION?

Nonverbal communication is defined as

the way in which people communicate,
intentionally or unintentionally,
without words.
NONVERBAL COMMUNICATION

Types of Nonverbal Communication

Facial expression
Kinesics - postures and gestures
Proxemics - use of interpersonal space
Oculesic - eye gaze
Haptics - touch
Paralinguistic - vocal cues and silence
FACIAL EXPRESSION
Important aspect of
body language.
Expressions accompany
the speaker’s words
Eye brows & lips
are the most mobile parts
KINESICS
Gestures:-
Movement of hands,
head and body.
It may not have specific
meaning.
Smile is a universal
gesture.
 Talking
Without
Words
One gesture is
Worth
A Thousand
Words…
POSTURES
The way we hold
ourselves.
It shows the feelings
and thoughts.
Graceful posture is a
great asset in any
business.
 PROXEMICS
 Proxemics refers to how people use the
space around them.

 Public distance: 15 feet to 25 feet (formal)

 Social distance: 7 feet to 12 feet (formal)

 Personal distance: 3.5 feet to 4 feet (informal)

 Intimate distance: 6 inches to 18 inches

(informal)
 OCULESICS
EYE GAZE
it is a key part of facial behavior.

There is more eye contact between friends.

Speakers who seek eye contact are regarded

as well-disposed and trustworthy.
 HAPTICS
It refers to touch

Also known as tactile

communication

Create direct
messages
than dozens of words
 PARALINGUISTIC
Tone
Speed
Accent
Time
Stress
 IMPORTANCE OF NVC
ItIt isis estimated
estimated that
that humans
humans are
are capable
capable of
of producing
producing
6,50,000
6,50,000 non non verbal
verbalsignals.
signals.

More
More than
than 78%
78% of
of the
the communication
communication isis non-verbal.
non-verbal.

NVC
NVC compliments
compliments or
or contradicts
contradicts to
to verbal
verbal
communication.
communication.
COMPOSITION

Non Verbal

Communication
DIFFERENT ACTIONS OF NVC
Happiness
Strength
Faith
Blessings
Anger
Fear
Yawn
HAPPINESS
A pleasant visceral
feeling of
contentment, well-
being, and joy.
For instance,
Happiness may
show in a laugh or
smile.
Dancing and
clapping Hands.
STRENGTH

 “Each time we face our fear ,we gain

strength, courage and confidence in the
doing.”
 FAITH
Faith is a
belief in god
which is
shown by
joining hands.
ANGER

A usually unpleasant feeling of annoyance, resentment,

or rage.
For instance,


• biting position
• fist, hand-behind-head, and palm-down
BLESSINGS

 “One of the blessing of being

rich is the blessing to be
charitable”
FEAR

A usually unpleasant, visceral feeling of

anxiety, apprehension, or dread.
 For instance,
 increase in breathing rate,
 trembling or chattering teeth
 An involuntary deep
breath due to
sleepiness, fatigue,
boredom, or
emotional conflict.
SYMBOLS- NONVERBAL
COMMUNICATION
ROLE OF NVC IN ADVERTISEMENT
Advertising is the hardcore factor to sell or
market any product.

70% of advertisement is communicated through

Non- verbally.

It have deep impact on the people mind.

For eg:- Centerfresh , Vodafone ad

CONCLUSION
It is important to be aware of the dominance of
the non-verbal communication.
Effective teaching depends on non-verbal
communication.
It is required to leave an impact.
The most brilliant vocabulary in the world would
be lost without facial expressions and voice
inflections.
Quarries
Are
Invited…!
Thank YOU