LINKEDIN

P RO S & C O N S O F O N L I N E N E T WO R K I N G &
SOCIAL MEDIA 1
WHAT IS LINKEDIN?

LinkedIn is a business-focused social networking site that launched in 2003. Its

main purpose is to help people network professionally. The basic service is free. The site lets
you find other business associates, clients, and colleagues whom you already know.
LinkedIN is a place professionals can go to find employment and likewise, businesses have an
online outlet to connect with thousands of potential employees.

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WHAT IS LINKEDIN USED FOR?

Linkedin is used to connect professionals with businesses.

Its a social media site that focuses mainly on professional connections, in addition to tips and
trips to help the career-minded find the right company for them
Its geared at all people looking to seek careers.

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INTERESTING FEATURES

LinkedIN has a messaging feature for colleagues, future employees and employers to chat
casually, exchange ideas and schedule interviews.
This social media platform offers a search bar, where job-seekers can view and apply for
potential jobs all over the country.
Additionally there is a feature on LinkedIn where you can view jobs that company alumni from
your current or previous company work for now.

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INTENDED AUDIENCE

LinkedIn Users:
24 million unique U.S. visitors in December 2009
are slightly more male
mostly have at least a college education
are generally older, more educated, and more affluent

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 INFORMATIONAL CHART OF POPULAR
SOCIAL MEDIA SITES USAGE
Key
Education level of Linkedin users Facebook
250

Twitter
Users (per million)

200
LinkedIn

150

100

50

0
No College College Graduate School

Male, L. A. (2010, February 19). Is Your Target Audience On Twitter, Facebook, Or LinkedIn? Retrieved October 20, 2017, from http://www.businessinsider.com/is-your-
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target-audience-on-twitter-facebook-or-linkedin-2010-2
 INFORMATIONAL TABLE OF POPULAR
SOCIAL MEDIA SITES USAGE BY AGE (IN
MILLIONS)
Ages: 3-12 13-17 18-34 35-49 50+

Facebook: 15 170 160 70 58

Twitter: 15 81 145 120 65

LinkedIn: .25 .3 60 161 143

Male, L. A. (2010, February 19). Is Your Target Audience On Twitter, Facebook, Or LinkedIn? Retrieved October 20, 2017, from http://www.businessinsider.com/is-your-
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target-audience-on-twitter-facebook-or-linkedin-2010-2
WHY LINKEDIN IS FOR THE YOUNG
PROFESSIONAL
Although the majority of linkedin users are general male, older individuals, young professionals
would benefit from linkedin accounts as well.
Linkedin is connected with over 17,824,154 companies.
This is the perfect avenue for young professionals that are just out of college and need a way to
find jobs in their field and gain experience nessacary to advance.

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MY RECOMMENDATION

I had never used linkedin before but I had heard about it, after researching more into the
benefits linkedin could have on my professional life and career, I fully recommend it for any one
wanting to move forward in their career path.

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THANK YOU

Thank you for your interest in linkedin and my personal presentation.

Feel free to contact me for any additional questions:
Tessa Reagan- tessa.reagan@gmail.com

References

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REFERENCES

Using LinkedIn Effectively: Growing Your Professional Network. (n.d.). Retrieved October 19,
2017, from https://www.mindtools.com/pages/article/linkedin.htm
Male, L. A. (2010, February 19). Is Your Target Audience On Twitter, Facebook, Or LinkedIn?
Retrieved October 20, 2017, from http://www.businessinsider.com/is-your-target-audience-on-
twitter-facebook-or-linkedin-2010-2

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