LinkedIn:

A social networking site

PRESENTATION BY: FARRAH ADEL
COURSE: EDT 180
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Its Purpose
To help people network professionally.
To help unemployed people find jobs.
To help with discovering sales leads.
To help market or advertise a company or
individuals product or service.
To help connect prospective business partners.
 How Marketers use Social Media
2 Percent of B2C-Business to consumer marketers who use the following social
platforms and Percent of
B2B-Business to consumer marketers who use the following social platforms
120%

100%
97%
80% 89% 88%
86%
81%

60%
60% 59% 59%
52% 51% 51%
40%
41%
34%
20%
19%
1% 1%
0%
Facebook Twitter Youtube LinkedIn Pinterest Google + Instagram Snapchat

B2C B2B (www.pinterest.com, n.d.)

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Popular features associated with LinkedIn
1. Groups: through the use of groups individuals or companies can join specific groups
relevant to their search on the LinkedIn site to connect and communicate messages,
send or give feedback, and share information or links to websites to help get more traffic.
2. How you are connected: This recently added feature helps LinkedIn users locate a
company or person by using their contacts. Finding a way in through mutual
connections is a more natural way to connect to businesses or other people. This way
there is a shared interest and a conversation starter (Redlitz, 2014).
3. Articles: When a LinkedIn member seeks to get traction on the new article they wrote,
the best place to get it is through this social media site. LinkedIn allows their members the
option to share their material publicly not only on their website but also across various
social media platforms. This way when people search a specific subject possibly
pertaining to such article, they will find what they are looking for, and the writer will gain
not only traction but also more connections. This feature can also be used as a great
marketing strategy for businesses.
4
Who is the intended audience?
Other
Senior-level Decision
influencers makers Business
professionals

C-level I.T. Decision MBA

executives makers graduates

Mass affluent Opinion leaders

5 How does LinkedIn
fit into the social
media category?
LinkedIn in itself is considered a social media site because It
connects individuals with one another as well as with
organizations. It keeps people talking and communicating
because like Facebook and Twitter its allows its users to update
information, post content, and share experiences, ideas, and
opinions with followers and the world. However, the difference is
LinkedIn focuses more on the business or professional side of
social media. Where Facebook and Twitter are more informal in
terms of social interaction, LinkedIn is formal. This ultimately
means that LinkedIns platform is geared towards or meant for
business-related or career-related social interactions. LinkedIn
offers its users an array of opportunities to share info, content,
ideas, and thoughts with groups of their choosing using the
LinkedIn group feature, or of a particular profession, or people
who share the same interest in a company or profession and
want to learn more.
6
So why care about LinkedIn?
LinkedIn is unlike other social media sites because it offers an array of
options from connecting one person to another to connecting people to
companies, associates, executives, CEOs, presidents, and even company
founders. It offers opportunities to experience and learn new things by
allowing their users to add their information, content, experience, and
preferences to their profile. LinkedIn is giving their users a way in to get
discovered and noticed. A path into a specific world of their choosing,
whether it be a professional, technological, or sociological world. There is
are worlds of opportunities that are just a click away.
7
What are the uses of LinkedIn?
To network: LinkedIn allows users to connect To research: Users can use LinkedIn to
to other users or industries. To keep tabs on
search for more information on the people or
the latest business news and share
organization they are or will be affiliated with.
information with people who work similar
jobs (Mindtools.com, n.d.).
To ask and answer questions: By utilizing the
group feature on LinkedIn users can interact
with people who could answer their
questions or vice versa. Share information,
opinion and improve one's professional
reputation. Users can also share their status
with others to get new insights, answers, or
opinions on the subject in question.
8 Growth in Number of LinkedIn users by
country
Country July 2014 January 2016 Growth
USA 4,316,127 4,650,000 8%
Singapore 110,674 121,000 9%
India 3,132,051 3,520,000 12%
Hong Kong 35,503 40,000 13%
Malaysia 86,218 100,000 16%
Thailand 35,247 41,000 16%
Vietnam 41,329 49,000 19%
Indonesia 107,052 130,000 21%
Philippines 130,853 165,000 26%
(Economists-pick-research.hktdc.com, 2016)
9
Would I use LinkedIn?
It is safe to say that I would very much use LinkedIn. In fact, I currently have a LinkedIn
account because it has helped me immensely when it came to looking for jobs.
Being able to link my resume to my account and use easy apply to apply for different
jobs makes the process much less time consuming.
LinkedIn has allowed me to connect to many people who happen to work at the
companies I am applying to. LinkedIn, therefore, gives me the option of contact one
of my connections and ask if they could write a recommendation, which could
improve my chances in getting the position.
LinkedIn gives me the chance to refer recruiters to my LinkedIn page so that they
could get a better idea of who I am as well as my work ethic. This is because LinkedIn
gives its user the option of writing anything they wish about who they are, their
background of course, their experiences, and their references as well.
10 LinkedIn stands out among Recent Internet IPOs
$120 Stock Performance of internet companies that went public in
2011 or 2012
$100

$80

$60

$40

$20

$0
LinkedIn May 2011 Pandora June 2011 Groupon Nov 2011 Zynga Dec 2011 Yelp March 2012 Facebook May 2012

IPO price Closing price on july 16, 2012 (Richter, 2012)

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Additional Information
LinkedIn operates the worlds largest professional network on the internet with more than 38
million members in over 200 countries and territories (Nazareth, 2015).
Professionals are signing up to join LinkedIn at a rate of more than two new members per
second (Nazareth, 2015).
LinkedIn was founded by Reid Garret Hoffman along with founders of PayPal and
socialnet.comAllen Blue, Konstantin Guericke, Eric Ly, Jean-Luc Vaillant (Mendiratta, 2015).
LinkedIn was set up in December 2002 and launched on May 5, 2003 (Mendiratta, 2015).
LinkedIn website is available in 19 languages which includes English, French, Japanese, Polish,
Spanish, Swedish, Norwegian, Russian, Turkish, Dutch, Italian, Czech, Indonesian, Danish,
German, Korean, Portuguese, Romanian, and Malay (Mendiratta, 2015).
89% of all recruiters have recruited someone through LinkedIn (Mendiratta, 2015).
12 References:
Economists-pick-research.hktdc.com. (2016). LinkedIn Emerges as Lead B2B Marketing
Platform in Southeast Asia | HKTDC. [online] Available at: http://economists-pick-
research.hktdc.com/business-news/article/International-Market-News/LinkedIn-Emerges-as-
Lead-B2B-Marketing-Platform-in-Southeast-Asia/imn/en/1/1X000000/1X0A8857.htm
Harland, N. (2017). 3 Killer LinkedIn Features You Should Be Using Read more at
http://www.business2community.com/linkedin/3-killer-linkedin-features-using-
01908612#EW4Pk87lTIMOEMue.99. [online] http://www.business2community.com. Available
at: http://www.business2community.com/linkedin/3-killer-linkedin-features-using-
01908612#6jK7cPTGXLOBGOzX.97
Kovach, S. (2012). 13 Things You Never Knew You Could Do On LinkedIn. [online]
http://www.businessinsider.com. Available at: http://www.businessinsider.com/how-to-use-
linkedin-2012-4?op=1
Mendiratta, H. (2015). LinkedIn Interesting Facts you don't know. [online] www.linkedin.com.
Available at: https://www.linkedin.com/pulse/linkedin-interesting-facts-you-dont-know-
hemant-mendiratta/
Mindtools.com. (n.d.). Using LinkedIn Effectively: Growing Your Professional Network. [online]
Available at: https://www.mindtools.com/pages/article/linkedin.htm
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References continued
Nazareth, A. (2015). LinkedIn Users (Millions+) w. Country Rankings: (1) US: 118 (2) India: 31 (3)
Brazil: 22 | Q2CY2015. [online] www.linkedin.com/. Available at:
https://www.linkedin.com/pulse/linkedin-users-millions-global-380-india-31-q2cy2015-release-
anand/
www.pinterest.com. (n.d.). 007 Social Networks Comparison. [online] Available at:
https://www.pinterest.com/pin/15621929932370823/
Redlitz, H. (2014). 5 Crucial LinkedIn Features Your Company Should Use. [online]
www.salesforce.com. Available at: https://www.salesforce.com/blog/2014/06/company-
linked-in-features-gp.html
Richter, F. (2012). Infographic: LinkedIn Stands Out Among Recent Internet IPOs. [online]
Statista Infographics. Available at: https://www.statista.com/chart/429/linkedin-stands-out-
among-recent-internet-ipos/
Roos, D. (2007). How LinkedIn Works. [online] How LinkedIn Works | HowStuffWorks. Available
at: https://computer.howstuffworks.com/internet/social-networking/networks/linkedin.htm
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Thank you!
Thank you for taking the time to watch and read my presentation. I
appreciate your undivided attention. I hope you liked this presentation
and learned more about the social media site LinkedIn, I sure did. It was
a lot of fun creating it and I hope you enjoyed it. If you would like to
contact me to ask me any questions you can contact me through my
Arizona State University email at fadel@asu.edu or my personal email at
farrah20@outlook.com. Thank you again for watching and have a nice
day!