Professional Documents
Culture Documents
Content
INTRODUCTION
Brief history of the brand
CONCLUSION
Brief history of the brand
Founded in 1886 , 131 years ago
by David H.McConell
36,700 employees
Advantages
Managers free to base marketing on tastes and
preferences of domestic markets
Power to Avons representatives all over the globe
TRANSNATIONAL
STRATEGY
FINANCIAL CRISIS =
OPPURTUNITY
2010 and
later
PEST ANALYSIS SWOT ANALYSIS
Problems between 2010 - 2011
Conclusion
REFERENCES
http://www.avoncompany.com
http://www.avoncompany.com/aboutavon/history/mcconnell.html
https://www.leaf.tv/articles/the-history-of-avon-products/
Hill, Charles W.L. International Business: Compeating In The Global Marketplace. 10th
ed. N.p.: n.p., n.d. Print
AVON. (n.d.). Retrieved November 16, 2015, from
https://www.avon.com/?s=AV_GGL_Brand&c=iCrossing&otc=AV_Shop_Brand_EXAC
T9Brand9avon&CID=470_109901
Galle NACHAWATI - 5931095
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