Guardian Analysis

By matt and angelos

masthead- There to show the
reader what they have brought.
Pull Quote- there is no
The company have built up a
quote in the main
reputation around their name and
text/story. However there
recognizable logo, as the
is one in the advert on the
newspaper was launched in
top of the page for
1821.
Coldplay. The

Central image- the semiotics

suggest despair from the public,
as they have their hands on their
head. The image also suggests
that the event was unexpected The jump line- is at the
bottom of the page and is
and completely out of the blue.
used to progress the
The guardian is mainly read by
reader on to the next
labour voters, as in 2000 a story.
survey MORI showed 80% were
labour voters. Labour would
want the public to feel that the
vote is disastrous, labour mainly
have a young support group
therefore young people didn't
want to leave the EU, this was
shown in the poll. Analysis
 Plugs and puff- mean
that the reader wants
to look at the other This focuses on
stories this is shown Cameron as he is at
in the coldplay plug. the centre of the
story and what
happens next in the
Brexit negotiation.
Also as the paper is
Pull quote- it gives the a supporter of
reader an exclusive labour they would
interview so they can not want a new election
get it anywhere else telling as they would like
them how good coldplay's more seats in
concert is going to be parliament.

Standfirst - this section of text There is almost a

introduces the reader into the binary opposite as
main article of the headline there is despair at
interesting you to find out more a vote that the
about the main article by buying public wanted and
the newspaper so you can flick decided.
to the page where it continues
the article allocated by the jump
line to find out more about what
brexit is going to mean for you
and Cameron's position in Analysis
power