Why People dont prefer Online Shopping?

Group Members:-

Muhammad Usman bsee14061

Dawood Abbas Ali bsee14045
Hassam Jutt bsee14065
Hamza Arslan bsee14027
Introduction
E-commerce
1 billion Users
$1.86 trillion market*
Projected worth in 2021: $4.48 trillion*
Pakistan share: $120 million*
Increasing number of Internet Users in Pakistan
1.What age bracket do you fit into?
Question No. 3
Calculations

For people who have never shopped online:

Sample proportion:0.42
CI : 0.35<p<0..48

For people who shop more than 10 times a month:

Sample proportion:0.026
CI:0.005<p<0.04
Hypothesis and Results

Hypothesis:40% or more have never shopped online

Result : Accepted
Hypothesis:5% or more shop online more than 10
times a month
Result: Rejected
Question No.4

Results:-
 Calculations

People shop online for discount

Sample Proportion:0.46
CI: 0.38<p<0.53

People shop online because comparison between

different brands:
Sample proportion:0.43

CI: 0.35<p<0.50
Hypothesis and Results

Hypothesis:40% or more shop online because they can

compare between brands
Result: Accepted
Hypothesis: 45% or more shop online because of
discounts
Result: Accepted
Question No.5
Results
Calculations

For hidden charges:

Sample proportion: 0.36
CI: 0.28<p<0.43

For quality issues:

Sample proportion: 0.47
CI: 0.39<p<0.54

For unclear return and guarantee policy:

Sample proportion:0.27
CI: 0.20<p<0.33
For lack of customer support:
Sample proportion: 0.20
CI: 0.13<p<0.26
For poor image quality and product description:
Sample proportion: 0.22
CI: 0.15<p<0.28
Hypothesis and Results

Hypothesis: 40% or more do not shop online due to hidden charges

Result: Accepted

Hypothesis: 50% or more do not shop online due to quality issues

Result: Accepted

Hypothesis:30% or more do not shop online due to unclear return and guarante
Result: Accepted

Hypothesis: 20% or more do not shop online due to lack of customer support
Result: Rejected

Hypothesis: Less than 25% do not shop online due to poor image quality and pr
Description
Result : Rejected
Questions with Results
Calculations

For customers who want the website or mobile application

designed in a way that it reduces time:
Sample proportion:0.69
CI: 0.62 <p< 0.75

For customers who will not return to the same website if not
satisfied for the first time:
Sample proportion:0.83
CI: 0.78<p<0.87
Hypothesis

Hypothesis: 80% or more customers will not

return to the same site if not satisfied for the
first time
Result : Accepted

Hypothesis: Less than 70% customers want the

websites to be designed in such a way that it
minimizes shopping time
Result: Rejected
For this section of the questionnaire please choose the appropriate
number, with number 1 being 'entirely agree', 2 being 'agree', 3
being Neither Disagree nor Agree 4 being 'disagree' and 5 being
'entirely disagree'
Calculations

For customers who want to negotiate

Sample proportion: 0.66
CI: 0.59 <p<0.72

For customers who prefer or will prefer payment via cash

Sample proportion : 0.66
CI: 0.59<p<0.72
Hypothesis

Hypothesis: 70% or more prefer paying with cash

Result : Accepted

Hypothesis: More than 80% customers want to

negotiate about price
Result: Rejected
For this section of the questionnaire please choose the appropriate
number, with number 1 being 'entirely agree', 2 being 'agree', 3
being Neither Disagree nor Agree 4 being 'disagree' and 5 being
'entirely disagree'
Calculations

For customers who want to track order in real time

Sample proportion: 0.64
CI: 0.57<p<0.72

For customers who want product descrition in simple english

Sample proportion: 0.71
CI: 0.65<p<0.76
Hypothesis and Result

Hypothesis: Less than 60% want to track their order in

real time
Result: Rejected
Calculations

For customers who want the website or mobile

application designed in a way that it reduces time:
Sample proportion:0.69
CI: 0.62 <p< 0.75

For customers who want the website to show all the

price details:
Sample proportion: 0.76
CI: 0.70<p<0.81
Hypothesis and Results

Hypothesis : Less than 70% want simple English on

the website or mobile application
Result: Rejected
Hypothesis: 70% or more want the website to show
all the price details.
Result: Accepted
 Conclusion

More than 42 per have never shopped online.

More than 50% people donot shop online because of quality
issues.
More than 70% people prefer paying with cash.
More than 80% donot return if not satisfied for the 1st time.
Sources:-
https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/
http://nation.com.pk/04-Jun-2017/pakistan-among-fastest-growing-e-commerce-markets