Fadel Ichsan Romadhon Karen Santoso Stefan Suryawinata 0133151034 0133151046 PRICING OBJECTIVES Sales / Market Profit Competitive Share Set prices to allow for Effect Develop bundle pricing an percent profit Alter pricing strategy offers in order to margin on all goods during first quarter of increase market share. sold. the year to increase sales during competitor’s introduction of a new product. PRICING OBJECTIVES Customer Image Satisfaction Enhancement Alter price levels to Alter pricing policies to match customer reflect the increased expectations. emphasis on the product’s quality image. PRICING Rexona’s Pricing Objectives is to offering products that are affordable and convenient, STRATEGY regardless of any level of your income. • Pricing Strategies Based on Cost
• Pricing Strategies Based on Demand
PRICING • Pricing Strategies Based on the Competition
STRATEGY • Pricing Strategies Based on Customers’
Needs
• New Product Pricing
• Rexona uses the Pricing Strategies Based on Cost (simple to calculate and relatively risk free)
• Rexona also uses the Pricing Strategies Based
on the Competition. • Rexona uses Pricing for Individual Products. PRICING • Rexona also uses Discounting for Channel Members (gives discounts for TACTICS distributors/quantity discounts) THE PSYCHOLOGICAL OF PRICING Odd-even Pricing Prices that ended in odd numbers gained more sales. For example, $ 2.99 gained more sales than with $ 3.00. THE PSYCHOLOGICAL OF PRICING Price Lining Product priced based on their product line, product that are completely set up to use is more expensive than ones that needs to be set up first before using. . THE PSYCHOLOGICAL OF PRICING Prestige Pricing Making the price seems as if it is going down, causes customers to think they have gained more value when buying the object (sales, discount, etc).