TASK FORCE PRESENTATION-

THE WINNERS
GROUP 12
 WHAT IS CSR ?

• Definition

• Holistic Approach

• System of triple bottom-line reporting

 NEED/GAP IDENTIFICATION
• Increase in CSR activities.
• Last mile connectivity

SOLUTIONS SUGGESTED
Company’s do not lack resources financially but they
lack in the administrative resources to co-ordinate and
plan their CSR initiatives.
SAMBANDH: BRIDGING THE GAP
 ADDRESSABLE MARKET

GOVERNMENT APPROVALS
 7 P’s of Marketing

• Product • Price
- About the product Based on project
- Brand Name Commission
- Tag line
- Product • Place
Differentiation Targetted at corporates in
Mumbai
 PROMOTION
Phase 1
Name of the magazine No. of ads
• Business Today 4
• Business World 4

• Name of the newspaper No. of ads

Economic Times 2
 PROMOTION
• SEMINAR

• Post seminar
Magazine No. of ads B/W andC
Business Today 4 2 each
Business World 4 2 each
 PROMOTION
Phase 2

• Print Ads:

Name of the magazine No. of ads

• Business Today 4
• Business World 4
PEOPLE
(Employing 8 people)

PHYSICAL
EVIDENCE
(Office located at Andheri
East)
 PROCESS
• Listing NGOS
• Grading the NGO as per the work they do.
Results of CSR Rating of the largest 500 companies.
CSR Rating No. of Companies % of Companies
Level 5 (highest) 0 0%
4 4 1%
3 40 8%
2 138 28%
1 89 18%
0 (lowest) 229 (no CSR) 46%
Total 500 100%
 Basis of the CSR rating
Level 5 (highest) No Company has been assigned a Level 5 rating
Level 4
Only 4 companies out of 500 in this study have been assigned a level 4 rating since they
do the following
Founding Philosophy of improving society through business
principles
Internalised CSR CSR is central to the business process and is planned and taken
forward, rather than done alongside or in reverse steps
Using core CSR activities are linked to the company’s unique resources
competence
CSR The company has adopted all or most of the 11 recommendations on
recommendations CSR made in the CSR study,
Setting standards The company raises the standards in its sector
Commitment to The company is transparent about its business processes, monitors &
improvement reports these, including setting improvement targets
Innovative CSR The company uses innovative ideas and strategy for its CSR activities
Strategies similar to its business practices
Level 3
40 companies out of 500 in this study have been assigned a Level 3 rating since they do the
following:

CSR philosophy The company has a defined CSR philosophy and focused areas of work,
defined that may or may not be related to their business processes.

CSR alongside CSR is in the process of being internalised into the operations of the
business company, and is at present being done alongside other operations

CSR for local CSR activities are connected with physical areas of operation of the
community company, but may not be using the core competence

Measuring CSR CSR activities are listed and documented, though there may not be actual
figures of amount spent by the company on CSR

CSR The company has adopted some of the recommendations regarding CSR
recommendations made in the CSR study

Upward CSR It is expected that many Level 3 companies will become Level 4
learning curve companies in due course.
Level 2
138 companies out of 500 in this study have been assigned a Level 2 rating

Business Process Degree of environmental damage caused during sourcing,

and product life manufacturing or delivery of the product or service is considered
cycle
Companies engaged in the following extensively damage the
environment: chemicals (fertilizers, paints, plastics), mining, aviation,
thermal power generation, cement manufacture
Hence their CSR rating is limited to 2 even if they are doing extensive
work under CSR.

Level 1
89 companies out of 500 in this study have been assigned a Level 1 rating

Environmental Every Company must be working towards reducing

impact environmental degradation, to get a CSR
rating of even Level 1
Level 0
229 companies out of 500 in this study have been assigned a Level 0 rating
Companies doing no CSR
Companies producing cigarettes/tobacco products & liquor

An industry Automobiles (13)   Metals (12) 

analysis of 28 Auto-components (22)  Mining (7) 
Banks (42)  Oil (17)
sectors has
Cement (16)   Paper (6)
also been done Chemicals (27)   Petroleum & Petrochemicals (5) 
for the 500 Construction & allied activities (13)  Pharmaceuticals (32)  
companies Fertilizers (12)  Polymers & Plastic Products (14)  
Financial Services (11)   Power (16) 
FMCG & Consumer Durables (20)   Shipping & Logistics (9) 
Gas Processing (5)   Software & ITES (17) 
Glass & Ceramic (4)   Sugar (12)  
Heavy Engineering (19)     Textiles (28)   
Hotels (4) Trading (11)  
Iron & Steel (25)  Tyres (7)   
   
 PROCESS CONTD.
• Appointment with a perspective client.
• Pitching to the client for their CSR needs. The pitch would include
introduction to our company and the service offered.
• Finalizing the details and signing of the contract.
• Meetings with the client regarding their requirements.
• Working on the requirements of the client- finding the relevant NGO
for the relevant cause and preparing a plan of action.
• Final meeting with client for approval of plan.
• Arranging meetings with the NGO and BRIEFING them.
• Coordinating the action plan with the NGO.
• Execution of the plan.
• Receiving feedback and the payment for the service offered.
• Recording the feedback and making the required changes for the
next project.
FINANCIAL FEASIBILTITY
 Statement of startup cost
Particulars Amount (Rs)

Deposit (for premises) 72,000

Legal 23,000

Research 2,25,000

Brochures & Promotion 8,70,000

Total 11,90,000
Proforma Balance Sheet For The Year Ending On 31 st
March
 Particulars 2009 (Amount in Rs.) 2010(Amount in Rs.) 2011(Amount in Rs.)
Sources Of Funds
Share Capital
Partners Funds 60,00,000 60,00,000 60,00,000
Reserves & Surplus
Reserves - 3,84,288 12,20,050
P & L A/c (5,75,575) 3,84,288 12,20,050

Borrowed Funds
Loan Taken - - -
Less: Installment Paid - - -
Loan Amt Remaining - - -

Total Funds Available 54,24,425 67,68,576 84,40,100

Application Of Funds
Fixed Assets
Furniture & Fixtures 950000 807500 6,86,348
Less: Depreciation @ 15% (1,42,500) (1,21,125) (1,02,952)
Computers 3,90,000 1,56,000 62,400
Less: Depreciation @ 60% (2,34,000) (93,600) (37,440)
Air Conditioners 1,03,500 87,975 74,779
Less: Depreciation @ 15% (15,525) (13,196) (11,217)
Printers 19,500 17,550 15,795
Less: Depreciation @ 10% (1,950) (1,755) (1,580)

Total Fixed Assets 10,69,025 8,39,349 6,86,133

Working Capital
Current assets:
Cash 17,42,160 23,71,691 31,01,587
Bank Balance 26,13,240 35,57,536 46,52,380

Current liabilities:
Outstanding Interest - - -
Total Funds Employed 5424425 6768576 8440100
Revenue Statement for the Year Ending
As On 31st March
 Particulars` 2009(Rs.) 2010(Rs.) 2011(Rs.)
Net Sales (Servicing Commission) 39,00,000 47,19,000 76,05,000
Less: Cost of Goods Sold - - -
Gross Profit / Loss 39,00,000 47,19,000 76,05,000
Less: Operating Expenses
Administrative Expenses (16,06,600) (14,10,460) (15,46,461)
Selling & Distribution (25,39,000) (19,26,000) (22,45,200)
Less: Depreciation (6.33% p.a) (3,93,975) (2,29,676) (1,53,189)
Net Profit Before Tax & Interest (5,75,575) 11,52,864 36,60,150
Less: Interest (10% p.a) - - -
Net Profit Before Tax (5,75,575) 11,52,864 36,60,150
Less: Tax
Income Tax (33.33% p.a) - (384288) (1220050)
Net Profit After Tax (575575) 768576 2440100

Retained Earnings (P & L A/C) (575575) 768576 2440100

Transfer to General Reserve - 384288 1220050
Transfer to P & L A/C (575575) 384288 1220050
FUTURE PLANS
 Closing Statement…

For those companies and individuals which

disrespect the environment or living beings,
we, as responsible citizens, need to individually
and collectively, reward or penalise them
through our voices and our wallets. After all,
we are here to BRIDGE THE GAP.
 PRESENTED BY:

RITIKA GUPTA 37
DIWESH SHEWARAMANI 97
MANALI SHIRKE 98
VENUS SHIVTARE 99
UDITA SHROFF 100
PARMINDER SINGH 101
VIDHI THAKRAL 107
VINAY SHETH 116

WINNERS..
THANK YOU