Professional Documents
Culture Documents
Branding Strategy
PAINTERS:-
JAYSHANKARAN S. IYER
SAGAR S. LAHOTI
LEENA S. JADHAV
NITIN C. DHADAGE
ROHAN V. CHAVAN
Disposable Income.
Urbanization.
Standard of Living.
Increase in GDP.
Premium-
‘OPAL’ - the premium wood
finish launched all across the
Country
Royale Luxury Emulsion
Economy-
‘Utsav’ Enamel
‘Utsav’ Acrylic Distemper
Tractor Gold
‘Ace’ : Economy Emulsion
Exterior paint
AGGRESIVE ADVERTISING
MARKETING, SALES &
DISTRIBUTION
Bahrain, Egypt,
Barbados, Jamaica,
Oman &
Trinidad & Tobago.
United Arab
Emirates.
Sh
al
im
ar
4%
ts 37%
pain
an
Asi
8%
Goo
3.
15.9
1
ts
d
n
%
lass
P ai
er
Ner
rg
Be
olac
FINANCIAL ANALYSIS
Rs. In crore
4500 Gross Sales
4059.9
4000
3500 3360.7
3000 2777.4
2500 2338.8
2025.9
2000
1500
1000
500
0
2003-04 2004-05 2005-06 2006-07 2007-08
NET SALES
MARKET CAPITALISATION
FUTURE OF THE COMPANY