Company Overview

Operated
28% 197

Group Sales
91.6 Billion

44% 28%

Employee
339.000
Brief History
Vision
Nestlé S.A., headquartered in Vevey, Switzerland, is the largest global food
and beverage company in the world. It is well recognized for its efforts in
“Becoming
becoming a worldthe world
leader leader inHealth
in Nutrition, Nutrition, Health and
and Wellness. Wellness”
Founded in 1866
by Henri Nestlé, the company developed significantly during the First and
Second World Wars, and expanded its offerings beyond its early condensed
milk and infant formula products. In order to enlarge its product portfolio
Missionscope, the company has made a number of corporate
and business
acquisitions through the years of 1950 to 2007

As the world’s largest food and beverage company, Nestlé has 465 factories
operating in over 150 countries, and employs around 339,000 people
“Good Food, Good Life”
worldwide. Based on the statistics of Financial Times, Nestlé was listed No. 1
in the Fortune Global 500 as the most profitable corporation in the world in
2011. And with a market capitalization of $233 billion, Nestlé ranked No. 9 in
the FT Global 500 2013
List Of Nestle
Product
 Nestle is managed by
geographies : Zona EUR
(Europe), Zona AOA (Asia
Oceania and Africa), Zona
AMS (America)
 Organization Complexity
High
Vertical Differentiation

Symmetric

Tall Symmetric

Horizontal Differentiation

Low High

Blob Flat

Low
 Task Environment

a. Limitation and Charge of Higher Price for Raw Material

b. Demand for better Quality and Service from Customer
c. Different demand From Customer

General Environment

a. Changing the course of Health

b. Goverment Rules about Safe and Natural Raw materials,
Disposal Site
c. Development of New Technology, Example Zero Water –
Reducing Water In Mexico
d. Competitor (Subtitute Product)
e. Rules about the diversity and Gender balancing (Fair Labour
Association)
 Complexity

High

Turbullent
Varied

Unpredictability

Low High

Locally Stormy

Calm Locally Stormy

Low

Defender
- Concerned with stability
- Hold onto current customer,
neither innovated noor seek
to grow
Analyzer
Analyzer
- Maintaining a stable business
while innovating on periphery
- Balancing efficient production
for current product lines with
development new product

Reactor
- Respon to enviromental
threats and opportunities in
an ad-hoc fashion
- Not defined plan or mission
or goal
Prospector
- Innovate, Take risk, seek out
new opportunities and
Grow

Example: Nestle coffee and water are targeted toward stable market, but nestle
also doing some innovation for new product, like Nescafe Dolce-Gusto, They try
to targeted higher – level of customer by introducing new way to drink coffee
SEKIAN – TERIMA KASIH -