PROF.

CHARLES OGBULOGO
COVENANT INIVERSITY
 PREAMBLE

Note the conceptual confusion
between Human Relations and
Public Relations:

 Public Relations

…an abstract concept
describing how organizations
create most positive
impressions in the minds of
their publics
 Human Relations

…The real practice of how to
deal with people in our
organizations with the
intension to maximize our
relationships
 PHILOSOPHICAL
FOUNDATIONS

Toa Tzu:
Knowing others is wisdom;
knowing yourself is
enlightenment.
 
Joseph Luftand &Harry Ingham’s
JOHARI WINDOW-
(i) the Public Self
(ii) the hidden self
(iii) the blind spot
(iv) the unconscious self
 
Daniel Goleman’s
….Emotional Intelligence and
Social Intelligence
 
Production increases with a better
social climate
Human Relations as a give and
take process that creates the
platform for loyalty, trust and
goodwill.
It is all about people sills
 EXTENDED SCOPE OF
HUMAN RELATIONS

Family---loving and close relationship
Friends—friendly relationship
Colleagues—polite and friendly
relationship
Work place—professional relationships
Across countries—diplomatic
relationship
 MAJOR THEMES IN
HUMAN RELATIONS

Communication
Self-awareness
Self-acceptance
Motivation
Trust
Self disclosure
 RELATED SKILLS IN
ORGANIZATIONS

 Katz (2017) ---
Leaders need
technical,
conceptual and
human relations skills
 
Technical skills emphasize
methods, processes, procedures
and techniques
 Conceptual skills relate to systems
thinking connecting with the
interdependence of organizational
components
 
 Human relation skills- the
ability to work effectively in
teams, for the cooperative
energy to achieve set goals.
 That is the ability to manage
relationships

MAXIMIZING PEOPLE
SKILLS

Note Aristotle's concept
of ethos in
 Skills
 Integrity&
 Goodwill
 

Goodwill is the basis for the

community
Life is about relationships
 
Relationship is best maintained
with the Golden Rule- to be
 appreciated
forgiven
 listened to

understood
 
Almost all conflicts have
implicated deficits in
communication
Conflicts are more critical in the
WORK context where people come
to find answers to problems
 THE NEW WORK PLACE

The New Age of Knowledge:
 The Digital Age
The Knowledge-based Economy
Emphasis on Sustainable
Development not one-sided
 
Work has become more
• intellectually complicated,
• collaborative and team-based
• interactive and dependent on
social skills.
 
• technologically driven
• time referenced and pressured
• global, mobile and
• less dependent on geography
 
• dynamic and constantly
strategizing
• involved in rapid employee
turnover
 participatory with less emphasis
on very steep hierarchy
 
 interested in competitive strategy
 focused on customer-driven values
 compact and agile
 IMPLICATIONS FOR
PEOPLE SKILLS

Value defined from the
customer perspective;
• A wide range of internal
activities and processes to add
value to the customer;
 
Need to
 establish linkages across these
activities (value chain);;
eliminate non-value adding
activities and
reduce wastes
WHAT THE CHANGES ENTAIL

 increased variety-multicultural/
cultural barriers
 more distractions
 information overload
 longer hours of work
 
loss of trust in the absence of
face-to-face interaction
loss of enclosures and the
reality of acoustic infidelity
reduced ergonomics
 
potential for employee
resistance
the collapse of the paper
intensive work

CONNECTING WITH STRATEGIC
COMMUNICATION



This requires
Situation Analysis
Objectives Setting
Setting up a Strategic Planning
 
Strategic communication is
gauged by the questions why,
who, what and how
TASKS IN STRATEGIC
COMMUNICATION

Communicating Value
Sharing a belief
Identifying a common
objective/focus
Creating rapport
 
The overall task is to
Communicate success in all
ramifications—through:
 
Belief changing
-Using softeners
Refutation &
Clarification/Explanation
CORE SKILLS IN HUMAN
RELATIONS

Listening
 Negotiation
 Problem solving
 Decision making
 Assertiveness
 
A person with people skills is:
 systematic,
adventurous,
 sociable,
time conscious as well as
a problem solver
 ACHIEVING SUCCESS

Make all forms of
communication sincere,
concise, simple and courteous
Liaise with members of the
organization in all matters of
communication
 
Communicate to negotiate
rather than to manipulate
Reach decisions with enough
evidence so as to appeal to the
interest of all concerned
 
Build consensus by avoiding
issues of greatest risk
Act promptly on decisions
reached.
Communicate to empower
 
Use the art of gentle persuasion as
far as is practicable.
Use constructive criticism against
you to your advantage
Create a culture of greeting at the
work place
 
Create informal opportunities for
social interaction.
Earn and keep the people’s
confidence
Invest in the search for quality
staff who will fit in as team players
 
Communicate to integrate ethnic,
national, denominational,
ministerial, gender, generational
and vocational differences
LEVELS OF
COMMUNICATION AS A
STRATEGY 
Level 5 – pretence,
mechanistic, rehearsed
Giving false impression
especially about ourselves
 
Level 4 –
• Gossip, tale bearing, report
about other people
 
Level 3 –
• sharing ideas, but for the
intention of watching the move
and reaction of the listener
• Clues are secured from body
language
Level 2 – 
• Revealing real feelings and
emotions
• Gut-level of conversation – this
is the real me
• Requires great care not to injure
the feelings of your partner
 
Level 1: Pure and sincere with
the intimate intensions manifest
CONCLUDING REMARKS:
CREATING PERSONAL CHARM-

• Build a sense of regard for
others.
• Always show appreciation.
• Be lavish with genuine praise.
• Show credible admiration.
• Be a good listener.
 
• Maintain eye contact.
• Show approval of the visitor’s
point of view.
• Use positive body language.
• Make your voice reassuring.
• Cultivate the skill to smile and
laugh.
 
• Learn to speak positively.
• Make your conversation
participatory.
• Use the phone creatively.
• Let your dressing and appearance
speak for you.

