FONT

TEST
 APERTURE – an area entirely or partially

Font 1
COUNTER – the open space in a enclosed by a letter form or a symbol.
full or partly closed area within a
letter. I like how the edges of the letter don’t squash
up together so it’s clear to see.
I like the way how making it
bold/increasing the size keeps a
nice open hole giving it a better
overall look. SPUR – A small projection off a main
stem.

LEGS – a stroke that extends downward at

less than 90 degrees is a leg.

I will be using this font as the main font for the logo of my brand. This is because it
creates a slick, professional look for my magazine through setting the
mood/personality and making it look formal. This will dominate across the page as
the masthead for my magazine will be clear to see and stand out well (eye catching
etc.).
 APERTURE – an area entirely or partially
enclosed by a letter form or a symbol.

Font 2
TERMINAL – the end of a
stroke not terminated with a I don’t like how the aperture is squashed
Serif. so to make it clear, I will have to adjust the
weight of the letter.

EYE – the eye is the

enclosed space in a
lowercase ‘e’.

I like this font because it has bold lettering which shows that the magazine is
informal but looks professional. I also like this font because it has striking corners
and has a thin design style. As my genre is fashion, this is a good font to use
because it’s a slick font which is easy for my target audience to read from and also
interesting so they won’t get bored. It will be used for the subheadings and the
conventions such as coverlines, anchorage text, puff graphic and skyline etc.
 Font 3
LEGS – a stroke that extends
downward at less than 90 STEM – this is the main usually vertical stroke of
degrees is a leg. a letter.

EYE – the eye is the SPUR – A small projection off a main stem.
enclosed space in a
lowercase ‘e’.

I like this font because it has thin lettering which shows

that the magazine is slightly informal. This would work
well in my magazine because my target audience is
teenagers so the font will relate to them and be
interesting to read etc.
 Crossbar – the horizontal stroke TERMINAL – the end of a

Font 4
across the middle of uppercase stroke not terminated with a
‘H’. Serif.

EYE – the eye is the SPUR – A small projection

enclosed space in a off a main stem.
lowercase ‘e’.

I like this font because it has striking corners and has a

thin design style. This font will work well in my magazine
because it’s easier to see my coverlines/anchorage text
etc. on a clear, white background.