Submitted By :

Monisha Kala

Scope of Indian Gems

And Jewellery Industry In
International Market
Company
Profile
 SILVEX Group was founded in 1994 by
Mr. Arvind Agarwal and Mr. Ravi
Agarwal.
 SILVEX Group became one of the
leading manufacturer & exporter of all
types of jewelries. (Gold, Silver &
Costume)
 In the year 2005 the company
participating in New York Fashion Week
and is recognized as one of the top Indian
Silver Jewellery company.
Silvex
Overview

 Factory : 45930 Sq.ft.

 Production Area : 38214.44 Sq.ft.
 Total No. of Employees : 350
 Company Turnover in US$
2009-10 – 17.20 Millions
2008-09 – 16.55 Millions
2007-08 – 11.11 Millions
 Export Market ( As per last year )
US – 45% Europe – 23% Others -19%
Objectives
Of The
Study
 To present status of the Indian Gems and
Jewellery Sector & Analyze its contribution to
the economy.
 To evaluate the export performance of Indian
Gems And Jewellery sector over the years and
its share in the global trade.
 To study about the competitive position of
Indian Gems and Jewellery export.
 To understand the importance and effectiveness
of export in present market situation.
 To analysis the government policy.
Fact And Figures Of Indian
Gems And Jewellery

 Large market for Gems & Jewellery with domestic sales of

over $10 billion.
 4% of the global Gems and Jewellery market.
 India is the largest consumer of gold jewellery in the world.
 Accounts for about 20% of world consumption.
 Indian diamond jewellery industry is the third largest
consumer of polished diamonds after USA and Japan.
 India is the largest diamond cutting and polishing centre in
the world
Export Performance of Indian Gems & Jewellery
Export Performance of Indian Gems & Jewellery
Export Performance of Indian Gems & Jewellery
Changing
Scenario

Yesterday Today

Unbranded Branded

Silver and Gold Gold and Diamond

Jewellery Jewellery
Investment Investment +
Fashion
Traditional Design Fashionable and
Innovative Design
Government
Policies

Highlights of New Foreign Trade

Policy for the year 2009-2014
 Import gold of 8k and above is allowed.
 Duty free import entitlement of
commercial samples shall be Rs. 300,000.
 Abolishing duty on polished diamonds in
May 2009.
 Setting up Gems and Jewellery Parks and
SEZs to promote sectoral
investments.
 Present
Situation

Since the inception of Recession in US in

the year 2008 the industry suffer from
huge losses as the US market collapses
which affect the Indian gems and
Jewellery Industry. This is not all, the
continuous rise in the prices of gold;
silver and diamond distress the
international prices which force many
organizations to shutter down their
businesses. But still Indian Gems and
Jewellery industry expanding their
business at a rapid pace because of their
very fine quality and demand of their
products in the international market.
 Research
Methodology

 NATURE OF DATA
 Primary data: Primary data is
collected through a questionnaire
raised among the Gems And
Jewellery traders and manufacturers
in Jaipur.
 Secondary data: Secondary data
that is already available and published
.it could be internal and external
source of data
Sample Size : 100
Sample Are : Jaipur
Sampling Technique : Random Sample Technique
 Questionnaire
1. The Impact of globalization and liberalization to the Gems & Jewellery export.

80%
70%
60%
Accelerated the export 50%
Adversely affected the export 40%
30%
Did not affect the export
20%
Do not know/ can not say 10%
0%

Accelerated the export 76%

Adversely affected the
export 10%

Did not affect the export 7%

Do not know/ can not say 7%
 Questionnaire
2. The growth of e-commerce is beneficial to Gems & Jewellery sector.

80%
70%
Accelerated the export 60%
50%
Adversely affected the
export 40%
Did not af fect the export 30%
20%
Do not know/ can not say
10%
0%

Accelerated the export 76%

Adversely affected the
export 10%

Did not affect the export 7%

Do not know/ can not say 7%
Exported product from India to other country.

Questionnaire
3. Exported product from India to other country.
35%

30%

25%

20%

15%

10%
Diamond studded
jewellery
5%
Necklaces

0%
Diamond studded jewellery 15%
Necklaces 32%
Bangles 28%
Rings & Other products 25%
Future
Outlook

Future growth in gold jewellery business is likely to driven by

increased exports to US and other markets, and domestic
consumption. Although domestic consumption has increased in
2005-08, consumption per capita is still very low.
Thus Indian Artisan create greater awareness
about Indian artisans in the global market and also to expose
Indian artisans to global design developments.