Professional Documents
Culture Documents
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Results from 600+ votes in our 2015
trends poll – thanks if you took part!
See post 2015 Digital Marketing trends for discussion of 30 digital marketing tools 5
Content
Marketing
Content
Marketing
Content
Marketing
9
Marketing Backbone Platforms
10
Marketing Backbone Platforms
11
Global content marketing
at Unilever:
$10m in savings with
Percolate pilot
Example services:
Percolate
#1 Content curation Curata
Kapost
14
Example services:
Moz
RavenTools
AnalyticsSEO
Source:
Analytics SEO
15
Example services:
Marketo
Act-on
Salesforce/Exact Target
16
Understanding consumer preferences and behaviours in
2015
18
A social media backlash in 2015?
Engagement analysis:
Individual user: Kissmetrics
Cohort analysis:
Groups of users: Kissmetrics
20
Building intelligence into analytics
E.G. RACE dashboard KPIs
Volume Quality Value
Act %
Goal value Page views/
Interaction nLeads Conversion
per visit visit
and leads to lead
Convert %
Sales Average
Sales and nSales Conversion
value order value
profit to sale
21
Coming soon – the Smart Insights
Example services:
GA Intelligence
Quill Engage
RACE Digital Marketing Dashboard Smart Insights
Source:
SmartInsights.com
22
Example CRO
testing services:
Unbounce
Optimizely
Visual Website
Optimizer
Example Experience
Management services:
Adobe Experience
Manager
EPiServer
Sitecore
25
81% of large organizations have the equivalent of
a chief marketing technologist
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Thank you
All the best for your journey in 2015!