TRANSFORMATIONAL LEADERSHIP

The transformational leadership style draws on assorted capabilities

and approaches to leadership, creating distinct advantages for the
organization. A leader using this approach possesses integrity, sets a
good example and clearly communicates his goals to his followers. He
expects the best from them. He inspires people to look beyond their
own interests and focus on the interests and needs of the team. He
provides stimulating work and takes the time to recognize good work
and good people.
According to Bass, transformational leadership encompasses several different aspects,
including:
•Emphasizing intrinsic motivation and positive development of followers
•Raising awareness of moral standards
•Highlighting important priorities
•Fostering higher moral maturity in followers
•Creating an ethical climate (share values, high ethical standards)
•Encouraging followers to look beyond self-interests to the common good
•Promoting cooperation and harmony
•Using authentic, consistent means
•Using persuasive appeals based on reason
•Providing individual coaching and mentoring for followers
•Appealing to the ideals of followers
•Allowing freedom of choice for follower
There are 4 components to transformational leadership,
sometimes referred to as the 4 I's:

1. Idealized Influence (II) - the leader

serves as an ideal role model for
followers; the leader "walks the
talk," and is admired for this.

2. Inspirational Motivation (IM) -

Transformational leaders have the ability to
inspire and motivate followers. Combined,
these first two I's are what constitute the
transformational leader's charisma.
 There are 4 components to transformational leadership,
sometimes referred to as the 4 I's:

3. Individualized Consideration (IC) -

Transformational leaders demonstrate
genuine concern for the needs and feelings
of followers. This personal attention to each
follower is a key element in bringing out their
very best efforts.

4. Intellectual Stimulation (IS) - the leader

challenges followers to be innovative
and creative. A common
misunderstanding is that transformational
leaders are "soft," but the truth is that they
constantly challenge followers to higher
levels of performance
 DISCUSSION QUESTIONS

• Identify from the following pictures a situation

where the leader or a person possesses an
example of a transformational leadership.
 DISCUSSION QUESTIONS

• Name the three people today whom you

consider the most charismatic.

1 In the
Philippines, Pacquiao is no
less than a demi-God. His
influence is remarkable.
Politician as well as
peerless boxer, Pacquiao
can do it all.
 DISCUSSION QUESTIONS

• Name the three people today whom you

consider the most charismatic.

Though this might seem like a

2 strange selection, Rihanna is
at the vanguard of a new
feminist movement, along
with the likes
of Beyonce and Kim
Kardashian. Her interview
with Miranda July – that is,
the effect she had on the
latter – justifies my selection.
 DISCUSSION QUESTIONS

• Name the three people today whom you

consider the most charismatic.
Though his time is almost
up, Obama remains, for the time
3 being, one of the most popular retail
politicians in the world. His approval
ratings have been affected
positively by the juxtaposition with
his potential successors. Though
some of his charisma might have
rubbed off during his time in office,
he started off as a young man with
immense rhetorical energy, whose
speeches energised a nation and
filled them with hope for a utopian
tomorrow. O for those days of hope!
 DISCUSSION QUESTIONS

• Is it possible for someone with little or no

charisma to become charismatic?