Professional Documents
Culture Documents
PROJECT REPORT
“A SURVEY TO STUDY IMPACT OF TATA NANO LAUCH ON PURCHASE
IN HUBLI-DHARWAD CITY”
By Suresh Babu .P
MBA/08/62
Institute of management studies 1
HUBLI
Introduction
There was a time when the car companies ignores in the
market, they took no any interest to produced or sell
products in the market in India. It was the initial stage of
car companies in India. As per as the time have passed,
the strategy and marketing style of car companies has
been changed.
Design of the study
The design of the study determines the steps to be
followed to conduct the study and the important topics,
which are to be covered in the study.
This research is carried out as per the steps of market
research process. To meet the objectives primary research
is under taken.
Research methodology
Sample design
Sample unit: -
Sample size: -
Sample area: -
Sampling process: -
PRIMARY DATA
SECONDARY DATA
25%
Tata indica 20%
20%
Maruti 800 15%
Santro 10% 15%
Series1
Ford icon 15% 10%
Scorpio 10%
5%
Tata sumo 10%
0%
Quails 5% tata maruti santro ford scorpio tata qualis other
Other 5% indica 800 icon somo
80%
70%
Business 15% 60%
Family 75%
50%
40% Series1
Both 10% 30%
20%
10%
0%
business family both
All
20%
10%
0%
80%
70%
Yes76% 60%
50%
Yes
40%
No
No24% 30%
20%
10%
0%
Yes No
Findings
There is wide scope for TATA Nano car because now days
the standard of living style increasing day by day and the
car rate also very less compare to the other A’s segment
cars so people are interested to buy the Nano car.