Presented by

SURESH BABU. P
HISTORY OF BAJAJ AUTO
 Founder Jamnalal Bajaj

 Year of Establishment 1926, 1945, 1959

 Industry Automotive - Two & Three Wheelers

 Business Group The Bajaj Group

 Key people Rahul Bajaj (Chairman), Rajiv Bajaj

(Managing Director)
• Listings & its codes BSE - Code: 500490;
NSE - Code: BAJAJAUTO
• At present it is the World’s 4th largest
• About Pulsar-2001, 2002, 2003, 2004, 2005
• Distribution network
• leading company
• Low cost car
 To under stand which strategy bajaj has used to position
pulsar in the market
 To study how bajaj pulsar effects the other two wheelers 
 To study which factors has influenced the customer to buy
bajaj pulsar 
 To know the who are the competitors for bajaj pulsar
 Sample design- Sample unit, Sample size, Sample
region, Sampling process.
 Data collection method- Primary data, Secondary
data.
 Data collection- Questionnaire design.
 Definition of the Problem- How much market
captured.
 Geographical area of study- Where I conducted
Comparisons of Cubic Horse Run per Speed Kilo miter 0-60kph
150cc bikes capacity power minuet gear per liter

BAJAJ 149cc 14bhp 8500rpm 5-Speed 55kmpl 5.42sec

PULSAR

HERO HONDA 150cc 13bhp 8000rpm 5-Speed 48kmpl 5.43sec

CBZ

TVS APECHE 160cc 15.2bhp 12000rpm 5-Speed 42kmpl 5.01sec

YAMAHA FZ 150cc 13bhp 8500rpm 5-Speed 50kmpl 5.49sec

HONDA 149.2cc 13.3bhp 8000rpm 5-Speed 55kmpl 6.09sec

UNICORN

SUZUKI GS 150cc 13.8bhp 8500rpm 6-Speed 50kmpl 5.51sec

Yes 93 %
No 07 %
Total 200
Yes 79 %
No 21 %
Total 200
Yes 94 %
No 06 %
Total 200
Yes 77 %
No 23 %
Total 200
Yes 67 %
No 33 %
Total 200
Is a brand I trust? Pulsar
 The position strategy of bajaj pulsar is kept on changing
models according to the market scenario
 The pulsar became the bench mark of 150cc segment bikes
 It gives proud feel to the user and 84% of 20-35 age group
people are using the bajaj pulsar and 16% of other age
group people are using the particular brand
 Digital Twin Spark ignition (DTSi) provides efficient fuel
combustion and better performance under all conditions.
 The position strategy for the pulsar was to keep on
modifying their models according to the customer
requirements and new technology. It affects the sales of
the other automobile companies who are involved in 150cc
bikes manufacturing
THANK
YOU