CHAPTER 2 LEARNING OBJECTIVES After completing this chapter, you should be able to: 1. Understand how effective project management contributes to achieving strategic objectives. 2. Recognize three components of the corporate strategy model: formulation, implementation, and evaluation. 3. See the importance of identifying critical project stakeholders and managing them within the context of project development. 4. Recognize the strengths and weaknesses of three basic forms of organizational structure and their implications for managing projects.
CHAPTER 2 LEARNING OBJECTIVES After completing this chapter, you should be able to: 5.Understand how companies can change their structure into a “heavyweight project organization” structure to facilitate effective project management practices. 6.Identify the characteristics of three forms of project management office (PMO). 7.Understand key concepts of corporate culture and how cultures are formed. 8.Recognize the positive effects of a supportive organizational culture on project management practices versus those of a culture that works against project management.
PROJECTS AND ORGANIZATIONAL STRATEGY Strategic management – the science of formulating, implementing and evaluating cross-functional decisions that enable an organization to achieve its objectives. Consists of: Developing vision and mission statements Formulating, implementing, and evaluating Making cross-functional decisions Achieving objectives
• Top management • Clients • Accountant • Competitors • Other functional • Suppliers managers • Environmental, • Project team political, consumer, members and other intervener groups
2. Identify the goals of the principal actors. 3. Assess your own capabilities. 4. Define the problem. 5. Develop solutions. 6. Test and refine the solutions.
Project Management Project Management 1. Projects developed within basic 1. Functional siloing makes it functional structure require no difficult to achieve cross- disruption or change to firm’s functional cooperation. design. 2. Lack of customer focus. 2. Enables development of in-depth knowledge and intellectual 3. Longer time to complete capital. projects.
3. Allows for standard career paths. 4. Varying interest or commitment.
Project Management Project Management 1. Project manager sole authority 1. Expensive to set up and maintain teams 2. Improved communication 2. Chance of loyalty to the project 3. Effective decision-making rather than the firm
4. Creation of project management 3. Difficult to maintain a pooled
experts supply of intellectual capital
5. Rapid response to market 4. Team member concern about
contributes to achieving strategic objectives. 2. Recognize three components of the corporate strategy model: formulation, implementation, and evaluation. 3. See the importance of identifying critical project stakeholders and managing them within the context of project development. 4. Recognize the strengths and weaknesses of three basic forms of organizational structure and their implications for managing projects.