ENGLISH ASSIGNMENT

SOCIAL NETWORKING

SUBMITTED TO:- SUBMITTED BY:-

Ms.AAAA PARNEET KAUR
2014CSA1138
 ACKNOWLEDGEMENT
The success and final outcome of this assignment required a lot of
guidance and assistance from many people and we extremely
fortunate to have got this all along the completion of our
assignment work. Whatever I have done is only due to such
guidance and assistance and we would not forget to thank them. I
respect and thank Ms. Amanbir for giving me an opportunity to do
this assignment work and providing me all support and guidance
which made me complete the assignment on time, I’m extremely
grateful to her for providing such a nice support and guidance. I’m
really grateful because I managed to complete this assignment
within the time given by Ms. Amanbir. This assignment cannot be
completed without the effort and co-operation from our teacher.
Last but not least, we would like to express my gratitude to my
friends and respondents for support and willingness to spend some
time with me.
 INTRODUCTION
Social networking sites are varied. They can incorporate a
range of new information and communication tools, operating
on desktops and on laptops, on mobile devices such as tablet
computers and smartphones. They may feature digital
photo/video/sharing and "web logging" diary entries
online. Social networking sites allow users to share ideas,
digital photos and videos, posts, and to inform others about
online or real-world activities and events with people in their
network. While in-person social networking – such as
gathering in a village market to talk about events – has existed
since the earliest development of towns, the Web enables
people to connect with others who live in different locations,
ranging from across a city to across the world.
WHAT IS SOCIAL NETWORKING?
A social networking service (also social
networking site, SNS or social media) is an online
platform that people use to build social
networks or social relations with other people
who share similar personal or career interests,
activities, backgrounds or real-life connections.
The variety of stand-alone and built-in social
networking services currently available online
introduces challenges of definition; however,
some common features exist.
FEATURES OF SOCIAL NETWORKING
• social networking services are Internet-based
applications
• user-generated content (UGC) is the lifeblood of
SNS organizations
• users create service-specific profiles for the site
or app that are designed and maintained by the
SNS organization
• social networking services facilitate the
development of online social networks by
connecting a user's profile with those of other
individuals or groups
 HISTORY
The potential for computer networking to
facilitate newly improved forms of computer-
mediated social interaction was suggested early
on. Efforts to support social networks
via computer-mediated communication were
made in many early online services,
including Usenet, ARPANET, LISTSERV, and
bulletin board services (BBS). Many prototypical
features of social networking sites were also
present in online services such as America
Online, Prodigy, CompuServe, ChatNet, and The
WELL.
 ISSUES
• Spamming
• Privacy
• Notifications
• Access to information
• Potential for misuse
• Unauthorized access
• Risk for child safety
• Trolling
• Online bullying
• Interpersonal communication
• Psychological effects of social networking
• Patents
• Virtual identity suicide
• Social anxiety
• Effects on personal relationships and social capital
 ISSUES
The relative freedom afforded by social networking
services has caused concern regarding the potential
of its misuse by individual patrons.
There are different forms where user data in social
networks are accessed and updated without a user's
permission.
Citizens and governments have been concerned with
misuse of social networking services by children and
teenagers, in particular in relation to online sexual
predators.
 ISSUES
There has been a trend for social networking sites to
send out only "positive" notifications to users. For
example, sites such as Bebo, Facebook, and MySpace
will not send notifications to users when they are
removed from a person's friends list. Likewise, Bebo
will send out a notification if a user is moved to the top
of another user's friends list but no notification is sent
if they are moved down the list.
Many social networking services, such as Facebook,
provide the user with a choice of who can view their
profile. This is supposed to prevent unauthorized users
from accessing their information.
 ISSUES
Spamming on online social networks is quite prevalent. A
primary motivation to spam arises from the fact that a user
advertising a brand would like others to see them and they
typically publicize their brand over the social network.
Detecting such spamming activity has been well studied by
developing a semi-automated model to detect spams.
Privacy on social networking sites can be undermined by
many factors. For example, users may disclose personal
information, sites may not take adequate steps to protect user
privacy, and third parties frequently use information posted
on social networks for a variety of purposes.
 SCOPE OF SOCIAL MEDIA
• SCIENCE
One other use that is being discussed is the use of social networks
in the science communities. Julia Porter Liebeskind et al. have
published a study on how new biotechnology firms are using social
networking sites to share exchanges in scientific
knowledge.[51] They state in their study that by sharing information
and knowledge with one another, they are able to "increase both
their learning and their flexibility in ways that would not be possible
within a self-contained hierarchical organization". Social networking
is allowing scientific groups to expand their knowledge base and
share ideas, and without these new means of communicating their
theories might become "isolated and irrelevant". Researchers use
social networks frequently to maintain and develop professional
relationships.
 SCOPE OF SOCIAL MEDIA
• EDUCATION
The advent of social networking platforms may also be
impacting the way(s) in which learners engage with
technology in general. For a number of years, Prensky's (2001)
dichotomy between Digital Natives and Digital Immigrants has
been considered a relatively accurate representation of the
ease with which people of a certain age range—in particular
those born before and after 1980—use technology.
 SCOPE OF SOCIAL MEDIA
• EMPLOYMENT

A rise in social network use is being driven by college students using

the services to network with professionals for internship and job
opportunities. Many schools have implemented online alumni
directories which serve as makeshift social networks that current
and former students can turn to for career advice. However, these
alumni directories tend to suffer from an oversupply of advice-
seekers and an undersupply of advice providers.
 SCOPE OF SOCIAL MEDIA
• BUSINESS MODEL

Few social networks charge money for membership. In part,

this may be because social networking is a relatively new
service, and the value of using them has not been firmly
established in customers' minds. Companies such as Myspace
and Facebook sell online advertising on their site. Their
business model is based upon large membership count, and
charging for membership would be counterproductive.
 SCOPE OF SOCIAL MEDIA
• SOCIAL INTERACTION

People use social networking sites for meeting new friends,

finding old friends, or locating people who have the same
problems or interests they have, called niche networking.
More and more relationships and friendships are being
formed online and then carried to an offline setting.
 SOME SOCIAL NETWORKING
PLATFORMS
• FACEBOOK
• INSTAGRAM
• SNAPCHAT
• LINKEDIN
• ORKUT
• TINDER
• ITALKI
• MAKEOUTCLUB
• MAKEIN
• MYSPACE
• NING
• PINGSTA
• PLURK
• AND MANY MORE…
 BIBLIOGRAPHY
• en.wikipedia.org
• whatis.techtarget.com
• onlinelibrary.wiley.com
• www.compukol.com