Strategic Management

BBA-15

By: Javed Ahmed Shaikh

 Introductry Class
Course Outlines
Marking Scheme
Strategic Management Basics
Write Some Points about
Strategic Management

What comes in your mind when you listen word

Strategic Management.
 Objectives

◍ Develop conceptual skills so that students are able to integrate previously

learned aspects of corporations.
◍ Understand the relevance of the strategic management theories and practices,
underscored by Western academicians and practitioners, in local settings.
◍ Develop a better understanding of the present and future environment in which
corporations must function.
◍ Develop analytical and decision making skills for dealing with complex
conceptual problems in an ethical manner
◍ Understand the Islamic perspective of formulating, implementing, and
managing strategic decisions.
◍ Develop skills to analyze and evaluate, both qualitatively and
quantitatively, the performance of people responsible for strategic
decisions.
◍ Bridge the gap between theory and practice and developing an
understanding of when and how to apply the concepts and techniques
learned in earlier courses in marketing, accounting; finance, management,
production and information systems