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DISCOVER THE REAL KOTLER 2050

THAILAND

Team Business Economists


Roshni Bhandula Saurabh Bhirud Shubham Chakladar
roshnibhandula2019@dbe-du.org saurabhbhirud2019@dbe-du.org Shubhamchakladar2019@dbe-du.org
GOAL AND OBJECTIVE
 To bring out all the great things that Thailand has to offer to the
tourists.
 Paving a digital way so as this can reach to women travelers
across the globe.
 Conveying the fact that how safe is Thailand tourism to Women
across the globe.
DISCOVERING THE REAL THAILAND
-THE CAMPAIGN
 The travel bugs(only women) across the globe will be directed to the official
facebook page or website of Thailand tourism authority.
 Under this campaign we can engage them in a contest, where they will be
asked to go through the travel logs of women who have travelled to Thailand
and decide which places will they like to explore.
 They will have to fill a simple form stating their top ten destinations in Thailand.
 The system will track all the data submitted by the participants and will prepare
an aggregate top 10 places to explore in Thailand.
 The first 10 contestants with maximum match with system generated top 10 will
win a all expense paid free trip to Thailand.
HOW DO WE GET THE TRAVEL LOGS
 Our teams will be at the departures at the major international airports of
Thailand.
 They will ask woman tourists to give a short feedback about their vacation
in Thailand.
 They can also talk about specific places they liked, share some pictures
and message for aspiring tourists.
 These videos can be used to put up on facebook and website.
WHY WILL THE CAMPAIGN WORK?
 The winners of the contest will have an exact itinerary of what Thailand has to
offer woman, thus promoting it.
 The logs by satisfied female travelers will inspire others to visit.
 Who better than one woman can recommend anything to tell another woman.
This will be a word of mouth campaign.
 Due to the online campaign , the data repository formed can be exploited by
sending personal customized e-mails to all the participants.
 Creasing the travel frequency of potential groups (silver age, millennials,
families, gen-y, multi-generation, and ladies), decongest popular areas,
promote travel during weekdays, strengthen society and preserve the
environment.
MARKETING AUTOMATION
Some examples of marketing automation in action include:
 Automated replies to improve social customer service
 Automated posts on social media for set occasions
 Automated email messages with a set trigger (registration, customer service
inquiry, confirmation of purchase, etc)
 Integration with a CRM system to better align customer preferences.
 The best marketing automation tools will be customized to every tourist’s needs,
from interaction with the customers to the proper approach when exploring new
prospects.
 Despite the time it takes to initially set up various triggers, it is a process that ends
up saving precious time in the following communication.
RECOMMENDED FUTURE
DEVELOPMENTS
 The experience of the 10 travellers who won the contest should be
shared on facebook and website.
 Other competitions such as design the beach or Thai spa fair can be
arranged to ensure max participation.
 Proper other handles like instagram and snapchat will also be
updated live.
 The goal now is to move the tourism industry from offering “value for
money” to “value for Experience”, adding that we will try to provide
“quality tourists” with valuable and memorable experiences.
THANK YOU
WE WILL BE HAPPY TO
ANSWER YOUR QUESTIONS!

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