The avenues

of new media
Social Media Networking Sites

*Facebook

*Twitter

*Instagram

*Youtube

*Tumblr
Facebook

The World’s largest most visited social networking site with

more than 900 million users, FB is the easiest way to connect
and share moments with family and friends online. Signing
up is easy. All you have to do is fill-up all the necessary
information then you can now easily connect to friends and
family from here or abroad.

Facebook was created by Mark Zuckerberg and fellow

Harvard University students, Eduardo Saverin, Andrew
McCollum, Dustin Moskovitz and Chris Hughes in February
2004.
Twitter

Just like Facebook, Twitter is one of the most visited sites. It

is an online social networking and microblogging service that
enables users to send and read text-based messages. You
can follow the tweets of your friends, your relatives and even
public personalities from all over the world. Totally fun for
they can follow you back as well. This is where the word
“trending”,”follow back” and “hashtag” first emanated.
Tweets are publicly visible, but users can filter and restrict
messages and deliver them just to their followers.
Instagram

Instagram or more commonly known as “IG” was originally

created to be photo-sharing site. Just recently, it
incorporated a 15-seconds video-sharing service that adds
up to its main features. What makes IG different is that users
can apply digital filters on their pictures and upload them on
various social network platforms like Facebook, Twitter,
Tumblr or Flickr. It has become popular by its hashtags
“Throwback Thursday” and “Flashback Friday.”

It was created by Kevin Systorm and Mike Krieger and was

launched in October 2010.
Youtube

Popularly known to be a video-sharing website, YouTube

was created in February 2005 by former PayPal employees.
Users can upload , view and share videos online.
Unregistered users can watched videos while registered
users can upload an unlimited number of videos. Videos
considered to contain potentially offensive content are
available only to registered users at least 18 years old.
Tumblr

A blog site that enables users to post multimedia contents,

Tumblr is one of the social media sites that contains a variety
of funny pictures and videos which can be shared and re-
shared thru the dashboard interface and to other social
media sites.
The Convergence of Media in the Age of
Information
The age of information has posed threats to the traditional
media platforms (print, radio, and TV). In a time when the
Internet has become the media platform of choice for many,
the traditional have expanded their horizons to keep up with
the times. They have moved outside their original medium
format and explored other available media technologies. This
phenomenon is called the convergence of media.
Digital Print Media

There has been a considerable continuous decline in

readership among all print mediums throughout the years.
Although print has remained to have a solid foothold in
society, the need to revolutionize their methods has never
been more necessary than it is today. This is why print has
gone where their readers all went, online.

Newspaper business like the Manila bulletin, Philippine Daily

Inquirer, and Philippine Daily Inquirer, and Philippine Star
have gone digital. These so called big three in the newspaper
print sector of the media are all running online news sites to
supplement their daily prints. As a means of reaching the
smartphone population, these newspapers have also
launched apps.
Magazines have also evolved and joined the digital
revolution. Summit media, the leading magazine publisher in
the country have created its own digital arm to manage their
magazine websites and offered copies of their magazines on
the digital bookstore
Another example under this category is Rappler. Rappler is a
native to the digital print media sector. They bypassed
traditional print and went straight ahead to the cyberspace
when they launched the first of January in the year 2012. this
digital print media publishes a variety of stories online that
are similar to those published in traditional magazines and
newspapers.
Teleradio
The two mass media technologies of the industrial age which
are radio and television have formed an alliance in the form
of Teleradio. Teleradio or television-radio is a program that
combines the visual aspect of television with AM or news
radio. Filming of teleradio happens in radio booths and
simultaneously broadcasted on radio stations, television
channels, and even online. One example of this media
convergence is teleradio DZBB Super Radio an AM radio
station run by the GMA network, airs a teleradio program
entitled Saksi sa Dobol B, a morning news and talk program
daily. A simulcast of this program on GMA News Channel, AM
594, and on www.gmanetwork .com, makes the program
available to consumers of varying media preferences.
STREAM MEDIA
Stream Media, in this context, refers to the transmission of
television or radio content online. In this scenario, allows
these two traditional media players to broaden their reach to
Internet media consumers. It provides access to those who
have limited or no access to television and radio but is
connected online.

A good example of a stream media would be ABS-CBN’s I

Want Tv. This website allows users to view episodes of the
network’s program either for free or for a free (on demand)
and also live streams TV shows. This convergence of TV and
Internet has made television accessible even without an
actual television.
Most radio stations have developed websites that host a
streaming capability although most of them stream live
content only. One of the leading FM radio stations, Love
Radio 90.7 has a full-fledged website that streams their
programs online and even offers interest pieces.
Mass Media & Social Media

social media websites are extremely popular in society.

Billions of people from all over the world are connected to
several social media websites and apps at any given time of
the day. Mass Media platforms sought to take advantage of
these numbers and bring their content to a wider audience,
As such, most media companies in existence today,
regardless of their platform turn to social media to grow their
patronage.
For example, news giving bodies understands the need for
timely and relevant news, which is why most of them give
regular updates on social media websites like Facebook,
Twitter, Instagram and etc. Entertainment sectors of turn to
social media to engage with their consumers while gauging
their media offerings.