Professional Documents
Culture Documents
Entrepreneurship
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Girish Nawani Prashant Singh Vivek Jha Blaise Gonsalves Clarence Barretto
Agenda
• Company Background and History
• Apple’s Current Products
• Design Thinking
• Innovation
• From the iPod to the iPad
• Apple’s New Product Strategy
• Challenges
• Opportunities
Company Background
• Apple Inc. designs, manufactures, and
markets mobile communication and media
devices, personal computers, and portable
digital music players, and sells a variety of
related software, services, networking
solutions, and third-party digital content
and applications
• It sells its products worldwide through its
retail stores and online stores
Apple's headquarters in Cupertino, CA
• Apple Inc. is a multinational corporation
Company History
• Apple was founded by Steve Jobs, Steve Wozniak, Ronald Wayne in
1976
• In 1976, Steve Wozniak and Steve Jobs released the Apple I computer.
The founders incorporated the company in 1977
• Apple went public on December 12, 1980 at $22.00 per share
• Apple introduced the Macintosh in 1984, a year later Steve Jobs
resigns
• In 1997 Jobs returned as CEO
• In 1998 iMac debuted
• In 2001 the iPod was introduced
• In 2003 iTunes Store was introduced
• In 2007 the iPhone was released
• In 2008 MacBook Air was released
• In 2010 iPad was introduced
• In 2013 Mac Pro was released
Apple’s Current Products
AGENDA
•Introduction
• Background Note & Going
international
•Building the Service Model in India
&Indianization of Products and
Services
• Place Pricing & Brand Promtion
•Employee development
•Supply chain management
• CRM
McDonald's Mission Statement
• McDonald's India is a 50 – 50 JV
partnership between MCDONALD’S
CORPORATION (U.S.A) and two Indian
businessman Amit Jatia and Vikram Bakshi
• Localisation:
DON’T OFFER ANY BEEF OR PORK ITEM
IN INDIA
IN PRODUCT LIKE MCVEGGIE, PIZZA
MCPUFF ETC.THEY USE SPICES
FAVOURED BY INDIANS
SOFT SERVES AND MCSHAKES ARE
EGGLESS
Next
Veg Menu
McAloo Tikki™
McVeggie™
Paneer Salsa Wrap
McCurry Pan™
Pizza McPuff™
Chatpa naan ™
Menu
Non- Veg Menu
McChicken
Fiet-O-Fish
Chicken McGrill
Chicken McCurry
Soft Drinks
Cold Coffee
Hot Serves
Ice Tea
Mc Shakes
Menu
Frozen Desserts
Mc Swirl
Flavor Burst
Floats
Menu
Past Mc Product Strategies
• Product Development
– Successes: Fries, Happy Meal, Big Mac, Egg
McMuffin, Promotions
– Failures: McPizza, Fajita, Carrot Sticks,
McLean, and the Arch Deluxe
I Love Children- Happy Meal
I Love Children
I Have Gifts
For them,
They Can play
Games also
Place
McDonald's opened its doors in India in October 1996. Ever since then, our
family restaurants in Mumbai, Delhi, Pune, Ahmedabad, Vadodara,
Ludhiana, Jaipur, Noida Faridabad, Doraha, Manesar and Gurgaon have
proceeded to demonstrate.
McDonald’s Outlets
• The ambience and the environment is same at
all the outlets of McDonald's.
Pepole
International Growth
Forward Integration
-Distribution through Franchisees
Backward Integration
-Local Sourcing, Cold Chain, Suppliers
- McDelivery
New Product Development
- Chatpata nan and Rice bowl
Supply Chain
Our growth plan for the next three years is more a function of getting our
logistics and cold chain right rather than going to far off places.“
Supply Chain
Material Flow
Supply Chain
Trikaya Agriculture - Supplier of Iceberg
Lettuce.
successfully grows speciality crops like iceberg lettuce, special
herbs and many oriental vegetables. Farm infrastructure
features:
A specialized nursery with a team of agricultural experts.
Drip and sprinkler irrigation in raised farm
beds with fertilizer mixing plant.
Pre-cooling room and a large cold room for post harvest
handling.
A large cold room and a refrigerated van for transportation where the
temperature and the relative humidity of this crop is maintained
between 1º C and 4º C and 95% respectively
Radhakrishna Foodland -
Distribution Centre.
An integral part of the Radhakrishna Group, Foodland
specialises in handling large volumes, providing the
entire range of services including procurement, quality
inspection, storage, inventory management, deliveries,
data collection, recording and reporting. Salient
strengths are:
A one-stop shop for all distribution management
services.
Dry and cold storage facility to store and transport
perishable products at temperatures up to - 22 Degrees
Celsius.
Effective process control for minimum distribution
cost.
CRM
• They have a feedback And suggestion form available at each
outlet.
• For the techno savy Customers they have a online Feed back
form.
• All the upcoming product and related info are posted on
there website-
www.McDonald's.com
BYE BYE SEE U AT McDonald’S