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Universities, Innovation, and

Entrepreneurship
Agenda
• Company Background and History
• Apple’s Current Products
• Design Thinking
• Innovation
• From the iPod to the iPad
• Apple’s New Product Strategy
• Challenges
• Opportunities
Company Background
• Apple Inc. designs, manufactures, and
markets mobile communication and media
devices, personal computers, and portable
digital music players, and sells a variety of
related software, services, networking
solutions, and third-party digital content
and applications
• It sells its products worldwide through its
retail stores and online stores
Apple's headquarters in Cupertino, CA
• Apple Inc. is a multinational corporation
Company History
• Apple was founded by Steve Jobs, Steve Wozniak, Ronald Wayne in
1976
• In 1976, Steve Wozniak and Steve Jobs released the Apple I computer.
The founders incorporated the company in 1977
• Apple went public on December 12, 1980 at $22.00 per share
• Apple introduced the Macintosh in 1984, a year later Steve Jobs
resigns
• In 1997 Jobs returned as CEO
• In 1998 iMac debuted
• In 2001 the iPod was introduced
• In 2003 iTunes Store was introduced
• In 2007 the iPhone was released
• In 2008 MacBook Air was released
• In 2010 iPad was introduced
• In 2013 Mac Pro was released
Apple’s Current Products

• Apple’s products and services include the


iPhone smart phone, iPad tablet
computer, iPod portable media players,
and Macintosh computer line
• Apple Inc. also has a portfolio of
consumer and professional software
applications, the iOS and OS X operating
systems, iCloud and a variety of accessory,
service and support offerings
• Apple also sells and delivers digital
content and applications through the
iTunes Store
“Think different”
- Apple Advertising Slogan, 1997-2002
Design Thinking
• Since 1976, Apple has been considered a
leading designer and integrator of computer
hardware and software
• Apple stores had some of the highest revenues
per square foot in the retail sector and its
(App) store for the iPhone had achieved one
billion downloads only nine months after
launch (in 2007)
• Apple’s success came from a deep
commitment to understanding how people
used computing devices
• There was consistency in the way the company
worked, the “Apple Way”
Design Thinking Continued
• In the mid-1970s, when Apple entered the scene, computer equipment was
typically housed within company headquarters and used only by specialists
• Personal computers as a tool for individual work was unimaginable
• To Steve Jobs and the original Apple developers, however, the goal was to
design a computer that both supported and fostered individual work
• Apple’s products were intended to be useful to people, for that to happen,
the level of complexity needed to be reduced dramatically
• Apple products were conceived of as being highly interactive
• Worrying about the smallest detail has helped realize co-founder Steve Jobs’
design sensibility: that simplicity is the ultimate sophistication
• The appearance of Apple products is the result of painstaking attention to
detail
Innovation
• At Apple, innovation, product development, and
execution have been deeply intertwined with the firm’s
history and co-founder Steve Jobs’ pivotal influence
• Apple has been notoriously tight-lipped about both its
strategy and operations—an approach that has turned
into marketing magic and high expectations among its
followers
• Apple has a clear platform strategy: The OSX operating
system, is used in all of Apple’s computers as well as in
the iPhone
• A platform strategy offers big advantages and benefits
to a company, its suppliers, and its customers
Innovation Continued
• Since the start, Apple insisted on integrating
customer’s experience into its design and
development processes
• Beautiful product designs
• Simplicity is the ultimate sophistication
• Bold Business Experimentation: Apple Stores
• Against Conventional Wisdom
• Constant Learning and Adaptation
From the iPod to the iPad
• In 2001 Apple sales had fallen from $8 billion to $5.4
billion.
• Apple considered several areas for expansion, but it
chose music and the iPod
• Apple developed all three components for the iPod in
house, the music store, the player and the software on
the computer
• First iPod was launched in October 2001
• In April 2003, the iTunes Music Store opened
• The first iPhone was launched in 2007, Apple had sold
over 500 million phones since launch
• In 2010, Apple introduced the iPad
iPhone Sales
Key Success Factors of iPad
• Thinner – design
• Faster – processor
• Sleeker – style
• Lighter – in weight
• Longer/stable – battery life
• Greater – storage capacity
• Better features – higher screen
resolution, better camera
As of December 28, 2013, Apple had sold
over 195 million iPads.
Apple’s New Product Strategy
• “Apple is closer than it’s ever been to entering into a new product category” -
CEO Tim Cook
• The latest reports suggest that Apple is preparing to release a health-focused
smartwatch, which may be able to perform such functions as measuring a
wearers' heart rate and blood pressure
• Mobile payments — another area that Apple could potentially be considering
as a new product category
• In the past, Cook has said that mobile payments intrigued Apple and that there
was further potential there for the Touch ID fingerprint scanner that's built into
the iPhone 5S
• Reports have also said that Apple is at work on an enhanced set-top box,
something more capable than its current Apple TV
• Apple will begin showing the future of its desktop and mobile operating
systems in June
2014 New Product Roadmap
Challenges

• Appearance & User interface


• The dilemma Apple faces today is that design and user experience
competency is wide spread. Apple’s appearance and user interface
differentiation is not nearly as big as it was
• Integration
• Integration plays a larger role in new category products. It is easier to develop
Android after you’ve seen iPhone because the basic choices are defined
• Advanced capabilities
• Since the MacBook Air and iPad, it seems that thin, light and battery life
dominate their design thinking. Plus, they’re playing catch-up more often;
sometimes not so well
• Consumer farsight
• Steve Jobs was uniquely talented plus he had the caché of returning founder
and power as Apple’s CEO. The real question is can Cook and others perform
as effectively as a group to replace what one man uniquely drove?
Opportunities

• Growth of tablet and smartphone markets


• Advertisement: The recent launch of the iRadio does lay the
foundation for a solid Apple ad exchange. Advertisers will be
able to use Apple's user data and purchase patterns to lay
out ads on iPhones, iPads and MacBooks
• Expand Services Further: Apple can add newer version of
subscription or ad-supported video streaming content like
Hulu and Netflix, which will lead to more revenues
• Newer and Existing Products: Apple can generate more
revenue from emerging markets for iPhone and iPad
products
“One world, One Burger”- McDonald’s
So, Let’s go, Listen My story, Agenda of My story is

AGENDA
•Introduction
• Background Note & Going
international
•Building the Service Model in India
&Indianization of Products and
Services
• Place Pricing & Brand Promtion
•Employee development
•Supply chain management
• CRM
McDonald's Mission Statement

"McDonald's vision is to be the world's


best quick service restaurant
experience. Being the best means
providing outstanding quality, service,
cleanliness, and value, so that we make
every customer in every restaurant
smile."
Mcdonald’s History
McDonald's was started as a drive-in
restaurant by two brothers, Richard
and Maurice McDonald in California,
US in the year 1937. The business,
which was generating $200,000 per
annum in the 1940s, got a further boost
with the emergence of a revolutionary
concept called 'self-service.'
The brothers used assembly line
procedures in their kitchen for mass
production. Prices were kept low. Speed,
service and cleanliness became the
critical success factors of the business. By
mid-1950s, the restaurant's revenues had
.reached $350,000.

As word of their success spread, franchisees started showing


interest. However, the franchising system failed because the
McDonald’s History
•At this point, Ray Kroc (Kroc), distributor for
milkshake machines.Expressed interest in the
business, and he finalized a deal with the
McDonald brothers in 1954.

•He established a franchising company, the


McDonald System Inc. and appointed
franchisees.

•In 1961, he bought out the McDonald brothers'


share for $2.7 million and changed the name of
the company to McDonald's Corporation. In
1965, McDonald's went public...

Currently McDonald's operates in 121 countries &


having more than 30000 restarunt and serving 53 Mn
customers everyday
World Location Year wise
McDonald’s in India
McDonald’s History INDIA
• Entered in India 1996

• McDonald's India is a 50 – 50 JV
partnership between MCDONALD’S
CORPORATION (U.S.A) and two Indian
businessman Amit Jatia and Vikram Bakshi

• Localisation:
 DON’T OFFER ANY BEEF OR PORK ITEM
IN INDIA
 IN PRODUCT LIKE MCVEGGIE, PIZZA
MCPUFF ETC.THEY USE SPICES
FAVOURED BY INDIANS
 SOFT SERVES AND MCSHAKES ARE
EGGLESS

• Actively Involver in many social activities likegi


CHILD EDUCATION, PULSE POLIOiesetc.
History in India

• 1996 …the first McDonald’s restaurant opened on Oct.


13, at Basant Lok, Vasant Vihar, New Delhi. It was also
the first restaurant in the world not serving beef on its
menu
• 1997…the first Drive –Thru restaurant at Noida
• 1999…the first Mall location restaurant at Ansal Plaza –
New Delhi
• 2000…the first highway restaurant at Mathura
• 2001…the first thematic restaurant at Connaught Place
• 2002…the first restaurant in a food court at 3C’s, Lajpat
Nagar and the first restaurant at the Delhi Metro Station
at Inter State Bus Terminus
Our Products

Veg- Menu Beverages

Non- Veg Menu Frozen Desserts

Add ons Check our Meals

Next
Veg Menu
McAloo Tikki™
McVeggie™
Paneer Salsa Wrap

Crispy Chinese Veg

McCurry Pan™

Pizza McPuff™

Chatpa naan ™

Menu
Non- Veg Menu

Chicken Maharaja Mac

McChicken

Fiet-O-Fish

Chicken Mexican Wrap

Chicken McGrill

Chicken McCurry

Chatpata Naan Kabab


Crispy chinees
Beverages

Soft Drinks

Cold Coffee

Hot Serves

Ice Tea

Mc Shakes

Menu
Frozen Desserts

Soft Serve Cone

Mc Swirl

Flavor Burst

Floats

Menu
Past Mc Product Strategies

• Product Development
– Successes: Fries, Happy Meal, Big Mac, Egg
McMuffin, Promotions
– Failures: McPizza, Fajita, Carrot Sticks,
McLean, and the Arch Deluxe
I Love Children- Happy Meal
I Love Children

I Have Gifts
For them,
They Can play
Games also
Place

McDonald's opened its doors in India in October 1996. Ever since then, our
family restaurants in Mumbai, Delhi, Pune, Ahmedabad, Vadodara,
Ludhiana, Jaipur, Noida Faridabad, Doraha, Manesar and Gurgaon have
proceeded to demonstrate.
McDonald’s Outlets
• The ambience and the environment is same at
all the outlets of McDonald's.
Pepole

• Each outlet is headed by a


Restaurant Manager . He is
responsible for the daily operation
and customer interaction.

• Delivery Crew Member carries


basic operation of a restaurant.
Ensures customer satisfaction at
the restaurants.

• In order to motivate there


employees they give them stars as
per their performance.
Training At Hemburger
Hamburger University – McDonald’s Center of Training Excellence

Since its inception, training at Hamburger University has emphasized


consistent restaurant operations procedures, service, quality and
cleanliness. It has become the company’s global centre of excellence for
McDonald’s operations training and leadership development
February 24, 1961, Hamburger Universities first class of 14 students
graduated
Today, more than 5,000 students attend HAMBURGER UNIVERSITY
each year
Since 1961, more than 80,000 restaurant managers, mid-managers
and owner/operators have graduated from this facility
Organizational Chart
Mc -Strategies

 International Growth
 Forward Integration
-Distribution through Franchisees
 Backward Integration
-Local Sourcing, Cold Chain, Suppliers

 Market penetration & Development

- McDelivery
 New Product Development
- Chatpata nan and Rice bowl
Supply Chain

Our growth plan for the next three years is more a function of getting our
logistics and cold chain right rather than going to far off places.“

- Amit Jetia, managing director, McDonald's India, Mumbai Joint Venture,

Supply Chain

Overview Cold Chain LocalSourcing Suppliers


Supply Chain

Suppliers Mfg Dist. Retai Customer

Material Flow
Supply Chain
Trikaya Agriculture - Supplier of Iceberg
Lettuce.
successfully grows speciality crops like iceberg lettuce, special
herbs and many oriental vegetables. Farm infrastructure
features:

A specialized nursery with a team of agricultural experts.

Drip and sprinkler irrigation in raised farm
beds with fertilizer mixing plant.

Pre-cooling room and a large cold room for post harvest
handling.
A large cold room and a refrigerated van for transportation where the
temperature and the relative humidity of this crop is maintained
between 1º C and 4º C and 95% respectively

Vista Processed Foods Pvt. Ltd. - Supplier of


Chicken and Vegetable range of products.
A joint venture with OSI Industries Inc., USA, and McDonald's India Pvt.
Ltd. Vista Processed Foods Pvt. Ltd. produces a range of frozen chicken and
vegetable foods. A world class infrastructure at its plant at Taloja,
Maharashtra, has:
Separate processing lines for chicken and vegetable foods.
Capability to produce frozen foods at temperature as low as -35 Degree
Celsius to retain total freshness.
International standards, procedures and support services.
Supply Chain
Dynamix Diary - Supplier of Cheese.
Dynamix has brought immense benefits to farmers in
Baramati, Maharashtra by setting up a network of milk
collection centres equipped with bulk coolers. Easy
accessibility has enabled farmers augment their income by
finding a new market for surplus milk. The factory has:
Fully automatic international standard processing
facility.
Capability to convert milk into cheese, butter/ghee,
skimmed milk powder, lactose, casein & whey protein
and humanised baby food.
Stringent quality control measures and continuous
Research & Development.

Radhakrishna Foodland -
Distribution Centre.
An integral part of the Radhakrishna Group, Foodland
specialises in handling large volumes, providing the
entire range of services including procurement, quality
inspection, storage, inventory management, deliveries,
data collection, recording and reporting. Salient
strengths are:
A one-stop shop for all distribution management
services.
Dry and cold storage facility to store and transport
perishable products at temperatures up to - 22 Degrees
Celsius.
Effective process control for minimum distribution
cost.
CRM
• They have a feedback And suggestion form available at each
outlet.
• For the techno savy Customers they have a online Feed back
form.
• All the upcoming product and related info are posted on
there website-
www.McDonald's.com
BYE BYE SEE U AT McDonald’S

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