Professional Documents
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• Forecasting:
• Two common approaches of Forecasting:
– Qualitative forecasting(i.e. subjective approach of
forecasting based on previous information)
• Trend
• Cyclical effect
• Irregular or random effect
• Seasonal effect
Methods of measuring trend
Quadratic trend: Yi b0 b1 X i b2 X i
2
E1 =Y1
Ei = WYi (1 W ) Ei 1 , i 2,3, 4,....
Where
Ei = Value of the exponentially smoothed series being computed in time period I
Ei-1 = Value of the exponentially smoothed series already computed in time period i-1
Yi = Observed value of the time series in period i
W = Subjectively assigned weight or smoothing coefficient(0 < W < 1). Although W can
approach 1.0, in virtually all business applications, W <= 0.5
How to choose weight?
• It is somewhat subjective.
• If the goal is only to smooth a series by eliminating
unwanted cyclical and irregular variations, select
small value for W(closer to 0)
Exponentially smoothing of yearly
revenue data(W = 0.25, 0.50)
year revenue ES(0.25) ES(0.50) year revenue ES(0.25) ES(0.50)
1982 1588 1588 1588 1996 1865 1724.32 1803.66
1983 1558 1580.5 1573 1997 1637 1702.49 1720.33
1984 1753 1623.625 1663 1998 1653 1690.11 1686.67
1985 1408 1569.719 1535.5 1999 1699 1692.34 1692.83
1986 1310 1504.789 1422.75 2000 1698 1693.75 1695.42
1987 1424 1484.592 1423.38 2001 1523 1651.06 1609.21
1988 1677 1532.694 1550.19 2002 1557 1627.55 1583.10
1989 1937 1633.77 1743.59 2003 1795 1669.41 1689.05
1990 1685 1646.578 1714.30 2004 1934 1735.56 1811.53
1991 1488 1606.933 1601.15 2005 2125 1832.92 1968.26
1992 1562 1595.7 1581.57 2006 2543 2010.44 2255.63
1993 1619 1601.525 1600.29 2007 2616 2161.83 2435.82
1994 1687 1622.894 1643.64 2008 3191 2419.12 2813.41
1995 1841 1677.42 1742.32
3500 Exponentially smoothed revenue(1982-2008)
3000
2500
2000
Revenue
revenue
ES(0.25)
1500
ES(0.50)
1000
500
Year
Use Excel for smoothing?
• Class work/Home work
Least square Trend fitting and
Forecasting
• Linear trend
• Quadratic trend
(Excel/SPSS solution ???? To be discussed in
class
• References:
- Levine, Stephan, Krehbiel and
Berenson(2012): Statistics for managers Using
Microsoft Excel. PHI Learning Pvt. India