Crossbridge Behavioral Health

Taylor Barndt
Cierra Hinton
Jordan Jones
Rachel Spencer
 Demographics

Community ● Average Age 36

● 56.8% Black, 37.8 % White, 2.2%
Demographics Asian, 1.7% Mixed

Socioeconomic Status

● Average Income: $45,358

● 21.3% below poverty level

1 in 5 people have a mental issue.

1 in 10 people require hospitalization.

 CoFounders

Crossbridge ● Dr. Davidson & W. Taylor Morrow

History Branch of Baptist Medical Center South

● Non-for-profit
● 60 Beds
● Accredited by the Joint Commission

Services

● Inpatient & Outpatient

● Geriatric & Adult services
● Addiction Treatment
● Crisis Management
 Mission Statement

“To provide comprehensive treatment

for individuals seeking stabilization
and improved quality of life”
 Vision

“Patients first.
Compassionate care.
Pursuing perfection.”
 Values
○ Stewardship - We are responsible stewards of the time, talents,
and resources entrusted to us to care for people we serve.
○ Honesty - We conduct our relationship with the people we serve,
physicians, healthcare providers, and ourselves honestly, fairly,
and consistently.
○ Attitude - We believe attitude is a choice and choosing a positive
attitude is essential to achieve our mission.
○ Respect - We treat those we serve and those with whom we work
with respect, compassion, and courtesy.
○ Excellence - We are committed to excellence and quality in caring
for those we serve.
 Montgomery Area Mental Health
Authority, Inc is the main “competitor”
Montgomery in the area for in-patient mental health.

Area Mental
The services this organization provides
Health that are similar to Crossbridge are listed

Authority, Inc below:

● Emergency services
● Crisis treatment
● Family education
● Group and individual therapy
● Case management
● Evaluations
 Formal Organization

Structure ● Each group has someone they

report to for evaluations, issues,
and suggestions, and changes.

Leadership Service Line Organization

● While BMCS ahs the overall goal of

the patients being discharged and
recovering, Crossbridge as a team
can decide the most appropriate
treatment option for each
individual patient.

Communication Lines
 Baptist organizes many walks and
events to bring awareness to
Strategic Plan different health issues

● Suicide Walks
● Walk for Alzheimer’s
 Outpatient psychiatrists and
psychologists
Additional ● Grayson & Associates
Outside ● Other smaller outpatient clinics

Services
Impact on service provided

● Having these other clinics

(competition) to provide multiple
services for psychiatric patients
(mental, emotional, & addiction)
both in and outpatient settings
 Inpatient Medicare Patients

Annual ● 373

Volumes Average Stay

● 9 Days

Discharges

● 18,594
 Average Stay

Financial ● $23,172 per patient

Details Gross Patient Income

● $1,456,252,520

Non-Patient Income

● $53,618,506

Total Income

● $1,509,871,026
 Joint Commission Standards for Mental
Health Facilities
Quality ● Standard suicide precautions
Measures ● Restraint standards

and
Outcomes Crossbridge Standards

● Restrictive room access

● Encourage patients to participate
in:
○ Group therapy
○ Group activities
○ Crafts
 Strengths
● Crossbridge is a safe and modern
environment for all patients in Montgomery
and surrounding areas.
● Provides specialized care for adults and
geriatric patients.
● Provides specialized care in patients who are
seeking treatment for addiction.
 Weaknesses
● Crossbridge does not accept patients who are 19 or
under and does not offer emergency services within
the same facility.
● Crossbridge is the only inpatient facility for
Montgomery and surrounding areas, this means
there is limited space for patients in this facility, as
well as limited staff to take care of patients.
 Opportunities
● The partnership Baptist has with UAB could potentially create more
facilities for those in need of behavioral health treatment.
● By creating more facilities for these group of patients, this could also
create more jobs for nurses and healthcare professionals who
specialize in behavioral health.
● This would also better help the citizens of Alabama who are in need of
professional help who are unable to receive treatment.
 Threats
● Because Crossbridge is the only inpatient behavioral
healthcare facility, this could cause future problems if
they became understaffed or something tragic
happened, making the building no longer capable for
providing patient care.
● The limited space could potentially create hostile
competition among admission staff.
 Citations
● Crossbridge Behavioral Health (n.d.) Baptist Health. Retrieved from
https://www.baptistfirst.org/locations/crossbridge-behavioral-health
● Crossbridge Behavioral Health- A Baptist South Facility (n.d.) Alabama Hospital Associate.
Retrieved from https://www.alaha.org/resources/hospital-directory/crossbridge-
behavioral-health-a-baptist-south-facility/
● Montgomery County Profile (2015) Alabama Economy Online Socioeconomic Profile. Retrieved from
https://alabamaeconomyonline.ua.edu/profiles/montgomery.html
● Standards Interpretation (2018, November 26) The Joint Commission. Retrieved from
https://www.jointcommission.org/standards_information/jcfaq.aspx
● Baptist Medical Center South (2018, October 11) American Hospital Directory. Retrieved from
https://www.ahd.com/free_profile.php?hcfa_id=fda0359528ffdbb8420f239e6c8b5d7a&ek
=27b6eac11689069b914ce7d63cb42dfd