SUBJECT

Do I have something to say?

Are there readers who need to hear what I have to say?

FOCUS

Does the draft make a clear dominant point?

Are there clear and appropriate limit to the draft?

AUTHORITY

Are the writer’s credentials to write this draft

established and clear?

CONTEXT?
Is the content of the draft clear?
VOICE

Does the draft have an individual voice?

READER

Can you identify a reader who will need to read a draft?

STRUCTURE
Will the lead attract and hold a reader?

DOCUMENTATION

Does each reader have enough evidence to believe each point in the
draft?

QUANTITY
Where does the draft need to be developed?
An author's purpose is the
reason an author decides to
write about a specific topic.
Then, once a topic is selected,
the author must decide whether
his purpose for writing is to
inform, persuade, entertain, or
explain his ideas to the reader.