Basaam Danish

Faryal Javed khan

Maria Mohammad
Marium Parvaiz

Ayesha Chundrigar
Foundation (ACF)
 BACKGROUND OF ACF
 Founded in 2013
 ACF’s first initiative was the launch of animal rescue
mission in Pakistan.

 ACF took over an existing, non-functional shelter with

the aim of rescuing individual stray animals,
injured/abused from all over Karachi

 They provide them shelter, medical treatment and food.

 It also advocates kindness to animals and helps people
in understanding animal welfare.
 VISION OF ACF

“To assist the animals in dire need, to rescue

and rehabilitate them and give them a chance of
better life.”
“ TARGET AUDIENCE

Primary Audience Animal lovers

Secondary Audience All Local citizens
POLITICAL PEST ANALYSIS ECONOMIC
- Political factors may have an impact on • Business cycles,
future industry profitability • GNP trends,
• government stability, • Interest rates,

“
• taxation policies,
• foreign trade regulations
• social welfare policies

*FOR NGOs Taxation policies may have

• money supply,
• cost of living and inflation,
• Disposable income levels

 Economic factors likely to impact NGOs

either a positive or negative impact on the
likelihood of donors continuing to donate;
Obtain Donors
SOCIAL
Following sociocultural factors that may affect
the microenvironment Of NGOs.
• Population demographics,
• Social mobility
• Lifestyle changes,
• Attitudes towards work and leisure,
• Consumerism - Consumer spending habits also
influence whether an industry will be profitable .
 For E.g. a decrease in disposable income
may result in decreased donations and
Volunteers.
TECHNOLOGICAL
For NGOs this may mean:
• New methods of reaching donors,
• Volunteers and supporters may need to be found
such as using social media including Twitter
& Facebook etc.
• To use new forms of technology, hardware may
need to be updated at significant costs,
• Training may need to be provided to staff.
CURRENT ACTIVE CAMPAINGS IN PAKISTAN:
(INDUSTRY PLAYERS)
1) EDHI Animal Shelter
2) PAWS- Pakistan Animal Welfare Society
3) ACAP- Animal care association
Pakistan
4) Brooke Hospital for Animals (Pakistan).
5) ANIMAL Safety Organization
6) PFAR-People for Animal Rights
7) PARAS-Pakistan Animal Rights
Activists Society
8) Adopt A Pet
9) APEC- Animal Protection & Education
Club
The services they provide:
 Educate people on the rights of animals.
 Create and promote awareness about animal’s rights,
protection, care etc.
 Shelter zone for the abandoned, abused, stray animals.
 Provide food to animals, veterinary and welfare
services
 Facility centers at different locations (highway, korangi
etc.)
 Rescuing injured/abused animals in volunteers
transportation
 Provide foster for rescued animals
 Help find homes for rescued animals that are up for
adoption/ adoption programs
 Provide Free or low cost veterinary clinics in different
towns and cities of Pakistan.
 Provide Spay/Neuter Program
 MAIN COMPETITORs- PAWS
& BROOKE

“
PAWS BROOKE INT. PAKISTAN
Equipped X-ray, Ultra Trained hundreds of
sound Machines; O.Ts vets, local service
providers
24-hour ambulance Trains and builds the
service capacity of local service
providers such as
farriers, saddlers and
cart makers.
Nearly 600,000 working
horses, donkeys and
mule
What is ACF doing/providing apart from Other
Competitors?

 Took up the challenge of managing Edhi Animal

Shelter
 Camps for donkeys and camels etc in different
areas of the city. Over 50 are fed weekly
 Provide Free veterinary clinics in different towns
and cities of Pakistan.
 Provide Free Spay/Neuter Program
S
W
O
T
 ACF-
Ayesha
Chundrigar
Place your screenshot here Foundation
Campaign
RECENT CAMPAIGN TO RAISE FUNDS- ACF
 Campaign of
PAWS.

Place your screenshot here

 Campaign of
ACAP

Place your screenshot here

 APEC
CAMPAIGN
Place your screenshot here
 PARAS
CAMPAIGN

Place your screenshot here

 Adopt A Pet
Campaign

Place your screenshot here

“ MARKET POTENTIAL

 ACF started with only two people as team

members, now have more than 7 just in a year-
2014; and the number is increasing.

 So, if the economy flourishes, there’s a huge

capacity for expansion as people would be
willing to grant more funds;

 Volunteer for the love of animals.

“
MARKET SHARE- 2nd largest
National NGO after PAWs, in
terms of facilities, work,
campaigns etc. as mentioned
earlier.
GAPS:
• No industry journals
• No research papers/reports
• No Documentation of funds allocation.
Thanks!
Any questions?