Introduction to Media and

information Literacy

HAZEL B. FRANCE
NAGA CITY DIVISION
 Picture Analysis

FIND THE DIFFERENCE

What is media?
How is communication affected by media
and information?
MEDIA – is the means of
communication that reache of
influences people, such as radio
and television, newspapers and
magazines.
PICTURE ANALYSIS

Identify the given example pictures if that

is Media Literacy, Information Literacy or
Technology(digital) Literacy.
How is communication affected by media
and information?
MEDIA LITERACY

• Involves the ability to

access, analyze, evaluate
and create media
• How do you use Facebook as a
tool or medium for
communication?

• How did facebook affect or

change the way we communicate
with other people?
•How did facebook
affect the quantity
and quality of
information available
to people? Is it a good
thing or bad thing?
Something to think about!
What is Literacy?
LITERACY
• Is the ability to read and use
written information and to
write appropriately in a
range of context
• Social communication
• History, place, culture ,
technology advances
Activity: Analyze and explain the illustration
Example of Media Literacy
INFORMATION LITERACY
 INFORMATION LITERACY

• Refers to a constellation of competencies

revolving around information research, use and
practice across all occupations and professions.

• A crucial skill in the pursuit of knowledge. It

involves recognizing when information is needed
and being able to efficiently locate, accurately ,
evaluate, effectively use, and clearly
communicate information in various formats.
 INFORMATION LITERACY

• Marketing: IL is very important in accessing information quickly and easily to

be aware ofwhat is going on. Using IT work with information
efficiently.
• English: IL is very important in accessing and retrieving textual information,
using IT to access and retrieve information and possessing basic research
skills.
• Chemistry: IL important in accessing and searching
chemical information and mastering a chemists information skill
set.
 TECHNOLOGY/DIGITAL LITERACY

• It describes and demonstrate the use of common hardware

describe and demonstrate the basic tasks and use of word
processors, such as text entry and editing text, formatting and
printing.
• Describe the purpose and basic function of graphics software
and use a graphic software package to create simple graphic
display.
“ Technology will not replace teachers,
but teachers who use technology will
replace those who do not.”

- anonymous
 Why use technology?

• Interactivity
• Content delivery/revision
• Managing learning and resources
• Collaboration
• Communication
• Sense of cohort
• Variety of teaching and learning preferences
• Formative and summative
How does this help?

• Allows students more control of their own

learning
• Allows lecturers to guide more, teach less
• Allows student to build up knowledge, and
become part of teaching process
• Can provide some really engaging learning
experiences
• Teachers can provide “scaffolding” safely nets.
• Collaborating can be very well supported
DIGITAL LITERACY
Let us watch the short video clip to deepen your
knowledge:

Media, Information, and Technology literacy

similarities and differences
 Application/Performance Task

• I will group you into 7. Each group shall have 6 members.

• Analyse and explain the illustration
 EVALUATION

Get ½ length wise and we will have a short quiz.

1. What is literacy?
2. – 6. What are the 5 components of Information Literacy?
7. – 10. Identifies the similarities and differences of media literacy,
information literacy, and technology literacy.
 ASSIGNMENT

• Write an essay about the value of being a

media and information literate individual. Your essay
must have a title, an introduction, a body paragraph (1 main
argument with 2 examples), and a conclusion.
• Not less than 12 sentences
• Refer to the rubric for criteria and grading.
RUBRICS
THE END! THANK YOU! 