Submited by-

Richika Sharma(180201034)
Shubham Tyagi(180201043)
Maitri Tripathi(180201073)
Aravind Radhakrishnan(180201109)
Devansh Maheshwari(180201113)
 Findings

Facial Skincare market Acceptor/ Rejector

Shelf Shopping Studies
study Studies
• Segmented into 5 • Customer Insights • Brand image of
categories • Perception about various competitors
• 54% in “Stressed out packaging and • Shopping behavior of
and Age Focused” product line Customers
Categories • Motivational factors • Emotional Connection
• Customer Perception for trial of Plenitude of consumers with
about the brand • Target Consumers competitive brand.
• Assessed brand information
awareness
Problem Diagnosis

Facial Skincare market Acceptor/ Rejector

Shelf Shopping Studies
study Studies
• Got to know about • Insights about • Comparison with
Target Customers product, product line competitive brands
• Relative importance of and packaging • Deep insights of
price and quality • Insights about product consumers about the
• Less Conversion but price and brand image brands(Helpful to
High Retention ratio • Insights about the discover gray areas)
major competitive
brands
Strengths and weaknesses

Facial Skincare market study Acceptor/ Rejector Studies Shelf Shopping Studies

• Perception of different • Detailed information of • Real time shopping

segments(S) consumer insights(S) behavior(S)
• Segmentation not done • Conducted only two FGDs • In-depth interviews(S)
on the basis of at only two places(W) • Comparative analysis of
demographics(W) • Sample size is limited(W) different brands(S)
• Influence of others’ views
on one’s perception
• High cost(W)
• Time consuming(W)
• Demographics of selected
groups is not specified(W)
Partially Consistent
• In both the studies, consumers perceive L'Oréal as a technologically
advanced product
• According to both the studies, Consumers concerned about skin aging are
more attracted towards the brand
• Both the studies highlighted the importance of price among consumers
• Qualitative study gave deep insights about the brand, it’s products,
packaging , product line and image
• Qualitative study provided a broad idea about the comparative analysis
and the emotional connection of consumers with the brand and it’s
competitors
Comparison

Quantitative Qualitative

• Definite results • Deep insights about product, product line,

• Segmentation of customer base in 5
categories
• Low conversion and high retention ratio
• Perceptual mapping of seven competitive
brands
packaging and brand image of L'Oréal and
competitors
• Real-time shopping behaviour of
consumers
• Emotional connection of consumers with
L'Oréal and competitive brands
• Influence of others’ views on one’s opinion
about brand(FGDs)
• Reasons behind the usage of brands