Presented by

Soroush Mohammad Ebrahim

 Sensor devices are becoming widely available
- Programmable devices
- Off-the-shelf gadgets/tools

2
 More “Things” are being connected
Home/daily-life devices
Business and
Public infrastructure
Health-care
…

3
IOT
“Things having identities
and virtual personalities
operating in smart spaces
using intelligent interfaces
to connect and
communicate within social,
environmental, and user
contexts.” OR
“A world-wide network of
interconnected objects
uniquely addressable, based
on standard communication
protocols.” (EPoSS 2008)
 IOT ECOSYSTEM
• A business ecosystem which comprises of the community of
interacting companies and individuals along with their socio-
economic environment, where the companies are competing
and cooperating by utilizing commonly shared core assets
related to the interconnection of the physical world of things
and the virtual world of the Internet.
• The core assets may be in the form of hardware and software
products, platforms or standards that focus on the connected
devices, on their connectivity, on the application services built
on top of this connectivity, or on the supporting services needed
for the provisioning, assurance and billing of the application
services.
 FORECAST
• Within the M2M submarket, GSMA (2011) expects the main vertical
segments to be the following:
• Automotive (revenue opportunity USD 202 billion)
• Healthcare (revenue opportunity USD 97 billion)
• Consumer electronics (revenue opportunity USD 445 billion)
• Utilities (revenue opportunity USD 36 billion).
TRENDS
WHAT IS THE VALUE?
WHERE DOES IT COME FROM?
ARCHITECHTURE
ENDLESS OPPORTUNITIES
 Vertical Market Application Scenarios
Retail Automation & Integration / Overview

M2M Applications Everywhere in Retail:

• Smart Shelf
• Smart POS
• RFID Solutions
• Monitoring & Tracking
• People counter
• Scanning and weight
control
• Smart Trolleys
• Payment systems
• Queue management
• Anti-theft systems
• Security & surveillance
• Vending and reverse
vending machines

• …
 Vertical Market Application Scenarios
Retail Automation & Integration / Many Shops & Services
Security & Transportation
Surveillance

Smart Shelf Shop

Services
Gateway

RFID

Smart Cashier System

M2M Integration
Platform

People
Traffic
Analysis RFID

Vending Logistics
Machines
 Vertical Market Application Scenarios
Retail Automation & Integration / Many Shops & Services
Security & Alerts
Surveillance Transportation Future
Data Services
Security

Dashboards
Retail
Services
Gateways Suppliers

Future
Data Consumers

M2M Integration Location Based

Platform Services

Shop
Services
Agencies
Device
Management
New
Diagnostics Features
Logistics Prognostics
 Vertical Market Application Scenarios
Retail Automation & Integration / Platform View

Counter Surveillance

Kiosk
Application

Edge Controller

Stock / Shelf
Monitoring

Vending Machines

Asset Focus Group

Management Testing
SMART HOMES
• Remote metering
• Significant reductions in consumption patterns due to the possibility to
remotely switch on the home appliances at off-peak times with lower
tariffs.
• Home automation allows remote control of home systems, including
heating, ventilation, and air conditioning (HVAC) systems, lighting, and
home appliances, such as washing machines and dish washers.
• Home automation promises its users the possibility to reduce the time
spent on routine tasks, accompanied by the convenience, cost reduction
and peace of mind.
• Home security
• Another set of applications may trigger an alarm whenever a valuable
object (wallet, laptop) leaves the home without authorization.
TRANSPORTATION & LOGISTICS
 INSURANCE

ECG sensor

Internet

Motion sensor

Motion sensor
Motion sensor

32
• Young and middle-aged people could receive
sensors to monitor certain key parameters and
these parameters would be analyzed by
medical experts periodically.
• Customers and users will receive information
about warnings concerning certain parameters
and proposals how to reduce them and
improve one’s health status.
 IoT-adapted manufacturing processes

• In IoT-adapted manufacturing processes (with situation-aware smart

machines and robots), manufacturing lines can customize products
during the production process.
• This is cheaper, more flexible, and there is less need for human
interaction.
• This also facilitates decentralization of business processes to decrease
the complexity of supply-chain processes.
• The customers are owners of production lines, warehouses, automated
storage facilities, or similar.
• Systems need to be set up by B2B partners, so B2B channels are used to
reach customers.
• Focal actors in this business model would be the producers of smart
supply chains and robots or machines for supply chains
BUSINESS MODELS DOMAIN
 CONSIDRABLE FACTS!
• Inter-industry and inter-ecosystem opportunities and trends
• Co-opetitive opportunities for value co-creation and co-
capture
• Opportunity triggering technologies within existing businesses
• Creating and seizing an opportunity in becoming the IoT
market makers
• Bundling things with easy-to-use-and-adopt services
• Providing smart solutions addressing the end-user’s needs,
wants and desires
• Identifying the compelling value proposition, especially
regarding price or efficiency.
CHALLENGES!
LEGAL,ETHICAL,POLITICAL,SOCIAL
QUESTIONS?
THANKS FOR YOUR ATTENTION!