A Project Presentation On Business Environment

In Nepal

Business Environment Analysis of

Aryal International Hotel Private Limited

Prepared By
Garima Adhikari
Karma Chiring Lama
Krity Gautam
Hemant Bhatt
Manish Kumar Karki
Ujjwal Singh Basnyat
(BBA 4th Section : “B”, Group : “B”)
 1. Back ground of the industry
Introduction to Hospitality Industry
• Hospitality refers to the relationship between a guest and a host,
generous and friendly treatment of visitors and guest.

• Hospitality means where we can get the facilities of all the fooding,
lodging, resort, travel and tourism.

• A hospitality unit such as a restaurant, hotel, or an amusement park

consists of multiple groups such as facility maintenance and direct
operations.

• History of Hotel Industry in Nepal has turned into positive aspect

after the peace process taken action in 2008.

• The word hotel was used in England in about 1760.

 level of competition
 There is a high competition in hospitality in
Nepal. List of hotel in Nepal:
• 8 five star
• 3 four star
• 15 three star
• 19 two star
• 9 one star
more than 300 hotels who provides tourist standard
facility.
Nature of hospitality industry

o It provide service to the customer according to

their need

o It include guest and host

o It charge against the service provided

o Open 24 hour a day

Key players in hospitality industry
• The Awarding Body
• Industry partners
• Assessment Centers
• Approved Assessors for Technical Skills Assessments
• Approved Training Centers
• Approved Trainers for Technical Skills Training
• Entry-level trainees/professionals
 Changes in Industry
• changing Guest Behavior and Expectations

• Changing technology

• One Size Does Not Fit All Service Delivery

• Highly use of hospitality industry

• High competition

• Lot of opportunities as well as threat

 2. Introduction to organization
• Aryal International Hotel Private Limited, is a 2-star
hotel located at New-Baneshwor, Kathmandu.

• It was established in 2009 AD.

• Mainly focus foreigner customer.

• One of the best hotel in Kathmandu valley.

 Human Resources details:

Position Men Women Total

General Manager 1 0 1

Human Resource Manager 1 1 2

Logistic Manager 2 1 3

Accountant 1 1 2

Receptionist 0 3 3

Chef 5 3 8

Bar Tender 5 3 8

Waiter/Waitress 5 15 20

Others 20 20 40

Total 40 47 87
Core services
 20 guestrooms
 Restaurant and bar
 Breakfast available
 24-hour front desk
 Air conditioning
 Daily housekeeping
 Laundry service
 Free Wi-Fi and free parking
 Dry cleaning
Aryal international hotel (photos)
 3. Business Environment Analysis
• Internal Environment

• Task Environment

• External Environment
 3.1 Internal Environment
Organizational Goal
• The main goal of a organization is to make
profit and high level of customer satisfaction.

Organizational resources
Financial resources : bank
Technological resources :
Human resources :
Physical resources
Reputational
Organizational structure
Organization culture:
• Customer satisfaction: Main aim of the hotel is to provide the
better services and facilities for the satisfaction of customers.

• Team work: Team work is the main part of hotel, without

teamwork no any organization will be able to operate, especially in
hotel.

• Quality service: to provide the international standard service.

• Honesty: Our managers as well as workers are honest and

truthful. They do not mislead or deceive others by
misrepresentation.
• Integrity : Manager demonstrates the courage of their convictions by
doing what they know is right even when there is pressure to do
otherwise.

• Trustworthiness: Managers are trustworthy and candid in supplying

information and in correcting misapprehensions of fact. They do not
create justification for escaping their promises and commitment.

• Commitment to excellence: We pursue excellence in performing our

duties and willing to put more into our job than we can get out of it
 3.2 Task Environment
• Mainly focus foreigner customer.
• All supply of product made through local market.
• Competitors are mostly hotel located in
Kathmandu.
• Firm does not make any advertisement.
• It does not have branches.
• Government policies directly and indirectly affect
the business.
 3.3 External Environment
• External environment of a business comprises the factors which are
external to a firm.

• Firms understand the external environment by acquiring information

about competitors, customers and stakeholders as well as other general
condition.
Factors mostly affect the hotel business
1) Economic policies
• Monetary policy
• Fiscal policy
• Industrial policy
2) Social-cultural environment
• Attitude
• Beliefs
• Religion
• Language
• Family structure
3) Economic condition
• Gross domestic product
• Inflation
• Income
• Business cycle

4) Technological environment
5) Legal environment
6) Natural environment
Factors lest affect the hotel
• Economic system
• Political environment
• Global environment
4. Conclusion
Strengths
• Financially abele for advancement of business
• Making good profit
• Without any advertisement able to attract the customer.
• serving its customers by fulfilling their needs in a socially
responsible and sustainable manner.
• Making use of customers feedback as a source of
improvement.

Weakness
• No advertisement for hotel
• Costly
• Mainly focus foreign customer
Future for business
• To be one of the reputed hotels in the valley.
• To raise the standard of the hospitality service by
interchange of personnel, assistance in staffing of
hotels.
• Putting into practice the three R’s: Reduce, Reuse, and
Recycle wherever possible.
• Constantly increase our promotion means and actively
involved and participating in exhibitions trade fairs in
the fields of hospitality industry.
• Thank you