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POWERFUL

Powerful will sell products such as Crop tops and t-shirt.

Breanna Smith

Age:25
MISSION STATEMENT
Mission statement:
*Take full pride in our company, work together in building our company each
year, to be independent, successful, love god and care for our families.

OPPORTUNITY
*Reasonable products
*For all class people
*Good quality
*Long lasting
BUSINESS PROFILE
Type of business
Legal structure
 Apparel business  Sole Propriety

Benefits:
 Good quality
 Strong
 soft
QUALIFICATIONS
Qualified to run this business because:
 Very hard working and determine people.
 Have good leadership
 Always get stuff done even if its late we find a way to turn it in
MARKET ANALYSIS
INDUSTRY NAME:
 MANUFACTURE
SIZE:
 $292 BILLION IN SALE (U.S MARKET)
TOTAL POPULATION
 HOUSEHOLD OF 3 OR MORE
TARGET MARKET:
MEN AND WOMEN, AVERAGE HOUSEHOLD IN COME OF 40K
POTENTIAL MARKET 33% AGREE THAT THEY WILL BUY ATLEAST ONE PRODUCT
PER YEAR.
TARGET MARKET SEGMENT
 DEMOGRAPHICS- Powerful will target both females and males ages
12 and above.
 PHSYCHOGRAPHIC-This company will target people who are very
stylish and classy and also people that loves to look good in whatever
they wear.
 GEOGRAPHICS-This company will be locate in Lawrenceville Georgia
 BUYING PATTERNS- Do you like affordable products?
Do you like good quality?
Are you a between the ages of 12 and?
Do you love free shipping?
COMPETITIVE ADVANTAGE
FACTORS:
Prices:
 $10-35
Quality of product/Service:
 Good materials
 durable
Location:
 Lawrenceville GA
Reputation/Brands:
 Not well known, new to the market
Unique factors/Knowledge:
 Creativity
MARKETING MIX
People:
 Both male and female.
Product:
 Crop tops
 T-shirts
 Hoodies
 Sweat pants
 Phone cases
 Bracelet
Place:
Lawrenceville Georgia.
Price:
 $10-$35
Promotion:
 website
 Discovery market place
 Social media
PROMOTIONAL MIX
Promotional expenses:
ADVERTISING:
 website and business cards-cost about= $20
Publicity:
 Social media-cost about=$10
Personal selling:
This would be easy sell products any where-cost about $20
Sales promotion others;
 Website-cost about $5
Total monthly promotional expenses:
o $55
COST OF MATERIALS/LABOR
materials:
Material description- Powerful will buy t-shirts, crop tops,
hoodies, sweat pants, phone cases and bracelets and
add some creative designs to them.
Cost total quantity-Total cost of a shirt is $5.35, crop top $5.35,hoodies
$10.35, sweat pants $1o.35, phone cases $15, and bracelets for $15
Labor:$10
Cost per hour-$7.00
Take about an hour to make one product
The labor cost per unit is $10
ECONOMICS OF ONE UNIT
One sale would be $10
Selling prices: $25
Cost of goods/service: $5.34
Other variable expense per unit:$25.34
Total variable expenses per unit:$25.34
Contribution margin:$15.35
AVERAGE MONTHLY FIXED EXPENSES
Fixed expense average monthly fixed expenses
Insurance: 00000
Salary of employees: 00000
Advertising: $25
Depreciation: $10
Utility: $50
Rent: 00000
Other fixed expenses: $25
Total average monthly fix expense: $110
TIME MANAGEMENT PLAN
Schedule typical weak
le for Total hours in weak= 168
Homework:2 hours a day
Family time: 24 hours Sunday
Church: Saturday= 4 hours
School: 7 hours a day
Free time: 3 hours after school
Work: 12 hours half a day
Sleep: 9 hours
MONTHLY SALES PROJECTION
First year
We will SELL ATLEAST 16 EACH MONTH SO IN
TOTAL THAT WOULD BE 200 FOR THE FIRST
YEAR.
MONTHLY BREAK-EVEN UNITS
$110/.34=$8.00
In an average month, the company will begin to make a profit after
selling 4 units
PROJECTED YERALY INCOME STATEMENT
FIRST YEAR
SELLING PRICE PER UNIT: $10-$35
NUMBER OF UNITS SOLD: 200
TOTAL SALES: $3500
VARIABLE EXPENSES:$25.34
CONTRIBUTION MARGIN:0.034
FIXED OPERATING EXPENSES:$25
PRE-TAX PROFIT: $2100
TAXES @ 15%
NET PROFIT:$3120
START-UP INVESTMENT
Start-up expenditures
We will by my items for $5.35 for each shirt
We will need at least $1000 for the start up
We will need $106 to buy the first twenty products
We total start up would definitely be $1106
ROS AND ROI
Return on sales
Ros = $59
Roi = $282
FINANCING STRATEGY
My personal savings will be one hundred thousand
My family savings will be five hundred
Invest four hundred and the total will be one thousand nine
hundred
BUSINESS RESPONSIBILITY AND
PHILANTHROPY
Business responsibility
Our company will use only good quality products because they satisfy customers needs
Philanthropy
Our company will contribute strong products so that the may last long
Our company will give back 50%
BUSINESS AND PERSONAL GALS
Business
SHORT TERM GOAL IS TO JUST TRY AND SATISFY OUR CUSTOMER, HELP
THEM TO FEEL LOVE.
LONGTERM GOAL IS TO GROW OUR COMPANY STRONGER AND BIGGER SO
THAT IT CAN BE WELL KNOWN
Personal
SHORT TERM GOAL IS TO BELIEVE AND HAVE MORE CONFIDENT IN MY
SELF AND WHAT we DO
LONGTERM GOAL IS TO MAKE OUR FAMILY SMILE AS BRIGHT AS THEY CAN
POWERFUL
THANK YOU F0R YOUR CONSIDERATION
BREANNA SMITH
AGE:15

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