THE ROLE OF

GEOGRAPHICAL
LOCATION IN CONSUMERS
BUYING PREFERENCES
Marie Anlenette Divino
Patricia mae palo
Kent wilbert de roxas
 “
"We're not lost. We're locationally
challenged." ~ John M. Ford
Location plays an important role in not only
predicting behavior but in determining the
most practical means of utilizing channels
to suit a consumers needs based on where
they live.
Geographical Location
-Refers to a specific physical
point on earth. This is more
precise than area or place often
defined by a set of latitude and
longitude coordinates.
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Consumers Buying
Preferences
-Is defined as the subjective taste
of an individual consumers,
measured by their satisfaction
with those items after they’ve
purchased them.
Consumers, either living in rural or
urban place can alter their buying
fondness concerning the
Transportation, Distance and Time
they have.
 Factors That Affects
Consumer’s Buying
Preferences based on
Geographical
Location
 Rural
rural residents are more
reliant on personally-owned,
single driver automobiles for
transportation than their urban
counterparts, many rural
residents are unable to rely on
this mode of transportation.
Personal vehicles can be
expensive to purchase and
maintain, and some residents
may not have drivers' licenses.
Urban
Though, not all urban
areas have major
public transportation
systems, they tend to
have more options
available than those
found in rural areas.
 Rural Urban
It is difficult to the Consumers in urban
consumers of rural areas
areas will spend less
to buy their basic needs
because of the distance distance on
they will spend in order purchasing their
for them to reach their needs.
location.
 RURAL URBAN
They will spend a Urban consumers can
save time and they can
lot of time on still do the things after
purhasing goods they purchased their
and it can waste needs.
their time just to
buy in the city.
 Transportation, Distance and
Time a consumer has can affect
their buying preference with
regards to their location either
rural or urban place.
 Differences and Similarities of
Rural and Urban Consumer
RURAL base in Preferences URBAN

Rural consumer is less

Consumers of Urban consumers dwell in the
literate/communicative,
Rural and city/town habitat with lower family
conservative/utility oriented, Urban areas size, Vestibulum congue
higher education level,
loves traditional both need communication tools intensive,
values/serious and adheres to basic things innovative, ,brand switcher, higher
sociocultural that will availability of products and
customs/practices ,simple, support their affordability/income, risk taking and
life wherever higher awareness, cognitive, loves
brand loyal. emotional, adopts
they live. luxury, health conscious, liking for
savings oriented lifestyle
online shopping
 Summary
Rural consumers preferences is totally different in urban consumers based
on the location they live. Their buying behavior is very much influenced by
experience of their own and also the place where they live. There are many
factors that affect they way they live such as transportation, distance and
time. Like rural consumers, it is harder to live in their place because it is a
province living a simple way, no transportation, no technologies and many
more that urban consumers had. It is difficult to buy the things they need the
most especially when it does not have in their place, they still need to go to
the city just to buy those needs. Compared to urban consumers, its easier to
live their because there your needs is already available. You don’t have to
suffer like rural consumers experience, because in urban areas there is
transportation and when there is transportation you can save your time you
don’t have to walk just to come to the place where you will go.
Location of Consumers
 The effect of Transportation, Distance and
Time to the product which the consumers
patronized can affect today’s geomarketing
activities that become more advanced than
some of the traditional

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The effect of Transportation, Distance, Time
and to the product which the consumers
patronized can affect today’s geomarketing
activities that become more advanced than
some of the traditional strategies.

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THANK
YOU