Course : Z0051

Period : September 2015

Element Design
Session 1,2
Basic Design : Element of Design
• ELEMENTS OF DESIGN :
1. LINE
2. SHAPE
3. FORM
4. SPACE
5. COLOR
6. TEXTURE
7. VALUE
 LINE

A point in motion, having only one

dimension and length.

Differences in the type, orientation

and quality of lines can be used to
suggest a variety of ideas, states, or
moods.

Line has physical characteristic :

vertical, horizontal, diagonal,
straight, curved, thick, thin, faint,
bold)
LINE IN INTERIOR
 SHAPE

The outline of an image

produced by the use of line,
value, color or texture.

Specific surface configuration

of a plane, figure or object.

There are 2 types of shapes :

geometric shapes and
organic shapes.
 FORM

A total three dimensional whole

such as an object, geometric
solid, sculpture, product,
structure architecture etc.

VOLUME
A three dimensional forms that
has length, width & depth.
 COLOR
Four characteristics of color
are hue (name), value
(lightness or darkness),
intensity (amount of pigment),
and temperature (warm and
cool).
 TEXTURE

• The feel, appearance,

thickness, or stickiness of
a surface or substance.
We can make a trick to
the eye into seeing three-
dimensional materials on
a two-dimensional
surface (illusory texture).
Textures application :
• There are 2 types of texture :
– Tactile texture :
This refers to how the art surface physically feels. Rough,
smooth, bumpy, scratchy etc. Tactile texture also refers to
3D artwork, where the surface of a clay sculpture can be
scratched, poked, or pressed to give the actual surface a
texture rich quality.

– Visual texture :
This refers to an implied texture. The surface of the actual
artwork remains smooth, but the image on that smooth
surface may look bumpy, rough, scratchy, velvety etc. A
good example of this type of texture would be a
photograph taken of tree bark. The photograph
surface itself is glossy and smooth, but the visual image
appears to have a rough, bark texture.
 SPACE

• The distance or area between

or around things. Separates or
unifies highlights and gives the
eye a visual rest.
• 2D art takes place of a flat
surface. The element of space
allows you to take that 2D
surface and give it the illusion
of a third dimension.
SPACE CAN CREATE :

1. ILLUSION.
2. SHADING (DEPTH)
3. PERSPECTIVE.
 VALUE

The darkness or
lightness of an area.
Value separates,
suggests mood, adds
drama and creates the
illusion of depth.
 References
- http://www.polyvore.com/graphic_design_basics_line_patterns
/thing?id=14146868
- http://hatchdesign.ca/elements-of-design-part-1-line/
- http://stelcymj.blogspot.com
- http://www.nzqa.govt.nz/qualifications-
standards/qualifications/ncea/subjects/graphics-dvc/glossary/
- http://2ddesignnscc.blogspot.com/2011/12/texture-element-of-
design.html
- Google image