WRITING PERSUASIVE

ESSAY
BUSINESS ARTICLE - PROJECT
MULTIPLE USES

• Writing a business article.

• Speech.
• A business letter.
• Answering an essay exam question.
KEY LEADING TO SUCCESS

• Practice, practice, practice…what comes next…practice and more practice.

• Writing is essential to all forms of business communication.
• Writing is the best way to practice critical thinking.
• Ability to organize your ideas, making a claim, collecting supporting evidence, and creating
a logical construct.
• Note: need to be aware who your audience is…
BEGINNING

• Need to figure out what your issue is.

• What is your position regarding said issue.
• Need to formulate a series of claims or competing claims.
• Need to do background research dealing with your issue or claim.
• Need to contextualize and situate your claim by looking at the history, context, what
others have said, and what the literature indicates.
CLAIM OR CLAIM

• Express your claim in writing.

• Situate the claim.
• Why do you think that your claim is true?
• What are the alternate claims?
• Cannot make a reasonable claim without research and having specific knowledge of the
topic on hand.
SUMMARY

• The article is a serious representation of the nature and structure of Dyer’s text book.
CLAIMS

• Can be simple claims.

• Can be multi-faceted and complex.
• Sometimes each reason supporting the claim can be a sub-claim in itself.
• In producing knowledge, there are layers on layers. Think of a onion.
• Need to make an outline of your main claim and sub-claims.
• Collecting of evidence is essential.
• Reality is evidenced based.
SECONDARY SOURCES

• Books, periodicals, internet, library – only reputable sources.

• Avoid fake news.
• Peer reviewed documents are the best.
• Critical reading requires you to find and assess the sources as to their inherent validity.
• Be very careful of social media – who has sponsored the source?
• When reading, what is the author’s claim?
• What are the underlying assumptions?
ORGANIZING YOUR IDEAS

• Group your notes.

• Make a concept map.
• Look at the relationship between ideas.
• How has theory informed you as to your understanding of the claim?
• Create an outline.
• Decide what is important.
• Discard that which is not.
WRITING THE DRAFT

• Write, write, and write.

• Put your major claim near the beginning of the text.
• Have an introduction.
• Contextualize the claim.
• Outline the scope of the discussions.
• Limitations of the discussion.
• Evidence.
• Conclusion.
ISSUES

• Editing.
• Writing style.
• Grammatical errors.
• Run-on sentences.
• Indentation of paragraphs.
• Paragraphs too long.
• Essay is not seamless between authors.
ISSUES

• Claim is not clear.

• Evidence does not support the claim.
• Poor integration of the theory – classic articles in terms of the topic.
• Essay is mechanical and does not flow.
• Lack of clarity.
• Lack of accuracy.
• Dogmatic.
• Essay is not persuasive.
ISSUES

• Formatting issues.
• Essay is not original.
• Essay is trite.
• Essay is quickly put together.
• Spelling mistakes.
• Overall package lacks a high degree of professionalism.
SUMMARY OF BUSINESS ARTICLE CREATION

• Use business critical thinking in creating a claim.

• Presenting the claim and its related context.
• Find credible evidence – accuracy, precise, sufficient, represents, and has authority.
• Evaluating the assumptions – fact and value.
• Conclusion.
• In short, you are writing a persuasive essay tying to convince the reader.
TO CONCLUDE

• The idea is to convince and persuade the reader.

• Need to use anticipate the readers objections.
• Need to evaluate rival causes.
• Need to use appropriate language, tone, and be complete.
• Be vivid – avoid vague words, clichés, and use metaphors – images.