E-MARKETING OF PRINT

MEDIA AND PROMOTIONAL

ACTIVITIES OF OUTLOOK
MAGAZINES
MAHARANA PRATAP GROUP OF
INSTITUTIONS

Submitted By:-
SHIVANGI PAL
Roll. No.-1704670039
 INTRODUCTION
 Print Media, as anyone can understand is one of the
most important factors coming through in the way a
nation works. Newspapers, magazines, books etc. are
ready by a lot of people and are certainly one of the
most trusted mediums of National and International
News.
 Outlook is part of the RAJAN RAHEJA GROUP which
made its beginning in the construction business and
after building a huge presence in the realty market, the
group diversified laterally into manufacturing , financial
services and media. The magazine division of Outlook
consists of
 OUTLOOK ENGLISH, OUTLOOK MONEY,
OUTLOOK TRAVELLER, OUTLOOK HINDI, and
OUTLOOK BUSINESS.
RAJAN RAHEJA GROUP
 OBJECTIVE
 To identify the factors have a bearing on
customer’s purchase decision.
 To understand the customer’s views towards
various offers.
 To know about the consumer response for
services.
 To know about the magazine content.
 To develop marketing strategies to attract new
customer.
 To compare with online or offline payment
system.
 To know about the E-Magazine service.
RESEARCH DESIGN &
METHODOLOGY
MARKETING RESEARCH
 Marketing is the process of discovering and translating consumer
needs and wants into products and service specification, creating
demand for these products and services. It is the function which
links the consumer, customer and public to the marketer.

RESEARCH DESIGN
 Despite the difficulty of establishing an entirely satisfactory
classification system, it is helpful to classify marketing research
projects on the basis of fundamental objectives of the research,
consideration of the different types, their applicability, their strength
and weakness.
 The two general type of research based on the basis of the
fundamental objective of the research are:-
 Exploratory Research Design
 Conclusive Research Design
 Methodology followed

Reaching
mailing
Data out to follow up payment
details
customer

•Data:
The details of the customer and their background is very
important before offering them any product. Thus, Outlook
Magazines provide its interns with the data from different
sources which is further used by interns to generate sales.
These data consist name, phone no., email address and its
residential or corporate address. The major source of data is
as following:
TYPES OF DATA
google
leads

personal existing
contacts data data base

prospect
 SCOPE OF STUDY
1) Customer expectations are always ever increasing and the competition among various
magazine companies.
2) Brands with good offers and reasonable price will service well in the market.
3) The likes and dislikes of people are different, the companies should have different magazine
to suit different needs and wants.
4) Prices and offers play an important role in the success of a product.
5) Majority of the people prefer effective offer of magazine.
6) Different offers made by “The Outlook Group” to attract the target audience.
7) Consumers become more aware of print media sector.
8) The likes and dislikes of people are different, the companies should have different magazine
to suit different needs and wants.
9) Prices and offers play an important role in the success of a product.
10) Majority of the people prefer effective offer of magazine.
11) Different offers made by “The Outlook Group” to attract the target audience.
12) Consumers become more aware of print media sector.
13) The likes and dislikes of people are different, the companies should have different magazine
to suit different needs and wants.
14) Prices and offers play an important role in the success of a product.
15) Majority of the people prefer effective offer of magazine.
16) Different offers made by “The Outlook Group” to attract the target audience.
17) Consumers become more aware of print media sector.
 HISTORY OF PRINT MEDIA

INDUSTRY
Print Media, as anyone can understand is one of the most important
factors coming through in the way a nation works. Newspapers, magazines,
books etc. are ready by a lot of people and are certainly one of the most
trusted mediums of National and Internatio nal News.

 India has a vast array of Print Media with Thousands of Magazines and
Newspapers in circulation. Top Notch Journalism, great reporting, press
unity and a very strong network is what makes Print Media so much of a
success even today in the age of Television and the Internet. It is also said
that Print Media also helped literacy and undoubtedly the General
Knowledge of the average person in India.

 The newspaper with the largest Circulation in India is DainikJagran, having

near about Two million readers. Next comes Times of India, an English
newspaper, followed by DainikBhaskar, another Hindi Newspaper.

 India has a lot of regional newspapers and magazines as well in a lot of

languages. Therefore there is something out there for everyone to read
INDUSTRY ANALYSIS
OUTLOOK WEBSITES

outlookindia.com

outlooktraveller.com outlookmoney.com
MAIN PORTAL
LIMITATION
 The Research study is confined to only limited area of
Delhi
 Data collection was not easy; due to wrong numbers,
number does not exist and blacklisted.
 People do not co-operate with marketing executives
and they don’t have free minutes to answer.
 Some people directly refused to co- operate and some
gave biased and dishonest replies.
 Time, Money and other Resources also acted as a
barrier.
 E-mails started going in spam
 Mobile numbers got blocked through the medium of
TRAI.
  Learning from Internship
program
 1. The internship program helped in enhancing formal verbal communication- Cold calling,Field visits
and email marketing. This is very important for the intern to learn as after enteringinto corporates they’ll
have to formal everywhere. This also includes the way ofcommunication with the top-level managers.
 2. Understanding the consumer behaviour- What they want, at what price, expectations and emotions.
Every customer is different, thus pitching for everyone has to be unique andcustomized.
 3. Discovering leadership quality- Headed a team of 8 interns as team leader. It was a hugeresponsibility
as team leader is held accountable for the results of its team. Thus, team wereproperly guided and all the
necessary assistance were provided to ensure the maximum productivity. This was also taken into
consideration that all team member is delegated with the task in which they are good at.
 4. Negotiating skills- Direct interaction with the clients and ensuring the deals are cracked. In case of
bulk subscription, many a times clients asked for more cash discount, additional gifts,extended free
subscription and many more.
 5. Patience- Sales is not that easy as its seems to be, patience is important. It’s not alwaysnecessary that
if customer is interested then he will definitely buy. There’s a lot of struggle inconverting a follow up.
Sometime it may take too long.
 6. Corporate culture- This internship helped me to take a glimpse of how corporates functionsi.e.
Understanding delegation of authority, accountability, pay structure etc.
 7. Team Work- Being between 40 interns everyday helped me to cooperate and work as a team.
 8. Pressure handling- Being sales personnel, there’s always a pressure from the seniors to achieve sales
targets, this project helped me in staying calm even in my worst situations in office.
 9. Consumer is King- If you succeed in making your customer satisfied then he/she will surely come
back to you. If their doubts and problems are duly acknowledged then customer never hesitates in
renewing their subscription.
 10. Value of Money: It’s not easy to earn money. I have been entitled with commission of 10% on my
total sales as my stipend.
THANK YOU