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Introduction
• An American multinational corporation, Nike, Inc. is one of the most
leading brands which designs, develops and sells footwear, apparel,
accessories, equipment and other services worldwide.
• It concentrates and focuses primarily on producing sportswear and
athletics products (About.nike.com, 2016).
• But it also holds substantial popularity in the leisure and casual products.
• Founded as Blue Ribbon Sports in the year 1964, it was officially named as
Nike, Inc on 30th May, 1970.
• This company takes its name from the Greek goddess of victory named
Nike (About.nike.com, 2016).
• It has its operating segments throughout the world which in the year 2014
was recognized as the most valuable brand among all sports business.
• The brand, its Swoosh (also referred as Nike tick) logo and universal slogan
‘Just do it!’ are highly recognized throughout the world.
Introduction
The brand, its Swoosh (also referred as Nike tick) logo and universal slogan
‘Just do it!’ are highly recognized throughout the world.
Industry Served Apparels, Accessories, Footwear
Headquarters Washington County, Oregon, USA
Area Served Worldwide
Annual Revenue US $30.601 billion (2015)
Key People Phil Knight, Chairman
Mark Parker, President and CEO
• Nike, Inc. is listed on NYSE with offices located all over the world.
• It reviews the strategy and its performance against all the external and
internal factors.
• They are known as the basis of its short-term and long-term strategic
direction.
SWOT ANALYSIS OF NIKE
STRENGTHS
2000 Nike endorsed Principles of the UN Global Impact and phased out
completely SF6 and PVC
2002 Introduced environmentally preferred rubber
2008 Nike, Inc. released Jordan XX3, Trash Talk shoes
2010 Introduced environmental-friendly and technologically advanced jerseys
OPPORTUNITIES
$700
$600
$500
$400
Sales
$300
$200
$100
$0
2011 2012 2013 2014
SWOT ANALYSIS OF NIKE
WEAKNESSES
• Product Expansion
• Initiatives Towards Better Environment
THREATS
• Intense Competition - Nike, Inc. functions in such an industry that is
highly competitive. Nike, Inc. enjoys a better position in terms of market
share when compared with competitors. But it faces stiff completion from
Adidas, Puma and other reputed brands. All these brands produce the
similar athletic footwear, apparel and other equipment which makes the
competition much more intense (Statista.com, 2016).
SWOT ANALYSIS OF NIKE
THREATS
• Intense Competition
20
15
Nike
10
Adidas
5 Puma
0
2010 2011 2012 2013 2014
• Recession
PESTLE ANALYSIS OF NIKE
• PESTLE analysis refers to all the macro-environmental factors that are
necessary for strategic management. It is an acronym which when
expanded includes six factors when the company is contemplating to
launch or upgrade a service or a product.
• The factors are:
- Political
- Economic
- Social
- Technological
- Legal
- Environmental
• The importance of all these factors is different for different companies or
industries but comprehensively they play a crucial role in deciding the
future action of every organization.
PESTLE ANALYSIS OF NIKE
• PESTLE analysis refers to all the macro-environmental factors that are
necessary for strategic management. It is an acronym which when
expanded includes six factors when the company is contemplating to
launch or upgrade a service or a product.
• The factors are:
- Political
- Economic
- Social
- Technological
- Legal
- Environmental
• The importance of all these factors is different for different companies or
industries but comprehensively they play a crucial role in deciding the
future action of every organization.
PESTLE ANALYSIS OF NIKE
Political Factors
Technological Factors
• Innovation
• Marketing Techniques
PESTLE ANALYSIS OF NIKE
Environmental factors
Legal Factors