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LEARNING OBJECTIVES
1. Understand the importance of financial
analysis.
2. Apply horizontal and vertical analyses.
3. Explain the purpose and identify the building
blocks of analysis.
4. Apply ratio analysis.
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BASICS OF ANALYSIS
Application Involves
Reduces
of analytical transforming
uncertainty
tools data
Liquidity and
Solvency
efficiency
Market
Profitability
prospects
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Intracompany
Competitors
Industry
Guidelines
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TOOLS OF ANALYSIS
Horizontal Analysis
Comparing a company’s financial condition and
performance across time.
Vertical Analysis
Comparing a company’s financial condition and
performance to a base amount.
Ratio Analysis
Measurement of key relations between financial statement
items.
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HORIZONTAL ANALYSIS
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COMPARATIVE STATEMENTS
Calculate Change in Dollar Amount
COMPARATIVE STATEMENTS
Calculate Change as a Percent
HORIZONTAL ANALYSIS
1,683 – 1,587 = 96
HORIZONTAL ANALYSIS
TREND ANALYSIS
TREND ANALYSIS
Adidas
Income Statement Information
TREND ANALYSIS
VERTICAL ANALYSIS
Common-Size Statements
COMMON-SIZE
STATEMENT OF FINANCIAL POSITION
RATIO ANALYSIS
Liquidity
and Solvency
efficiency
Market
Profitability
prospects
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WORKING CAPITAL
Working capital represents current assets
financed from long-term capital sources that
do not require near-term repayment.
Current assets
– Current liabilities
= Working capital
CURRENT RATIO
Current Assets
Current Ratio =
Current Liabilities
ACID-TEST RATIO
This ratio is like the current ratio but excludes current assets
such as inventories and prepaid expenses that may be
difficult to quickly convert into cash.
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Net sales
Accounts receivable =
Average accounts receivable,
turnover
net
(Beginning acct. rec. + Ending acct. rec.)
Average accounts receivable =
2
INVENTORY TURNOVER
Cost of goods sold
Inventory turnover =
Average inventory
A short-term liquidity
measure used to quantify
the rate at which a company
pays off its suppliers.
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SOLVENCY
Debt
Ratio
Equity
Ratio
Debt-to-Equity
Ratio
Times
Interest
Earned
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DEBT-TO-EQUITY RATIO
Total liabilities
Debt-to-equity ratio =
Total equity
Net profit
+ Interest expense
+ Income taxes
= Profit before interest expense and taxes
PROFITABILITY
Profit Return on
Margin Total Assets
PROFIT MARGIN
Net profit
Profit margin =
Net sales
Net profit
Return on total asset =
Average total assets
MARKET PROSPECTS
Price-Earnings Dividend
Ratio Yield
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PRICE-EARNINGS RATIO
Market price per ordinary share
Price-earnings ratio =
Earnings per share
DIVIDEND YIELD
Annual cash dividends per share
Dividend yield =
Market price per share
SUPPLEMENTARY EXAMPLES
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Required:
1. Conduct a horizontal analysis by calculating the year-over-year changes in each
line item, expressed in dollars and in percentages (rounded to one decimal place).
How did the change in gas prices compare to the changes in Chevron Corp.’s total
revenues and costs of crude oil and products?
2. Conduct a vertical analysis by expressing each line as a percentage of total
revenues (round to one decimal place). Excluding income tax and other operating
costs, did Chevron earn more profit per dollar of revenue in 2013 compared to
2012?
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Required:
Compute the updated current ratio rounded to two decimal places,
after each transaction.
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