PRESENTED BY:

RINKU SHARMA
M.COM 1st Sem
ROLL NO: 184317
 The internet has changed the way of life our
life. Every minute of are life in augmented
by its use for sharing our view. Virtual
engagement on social networking site. Digital
entertainment, marketing and even buying
and selling. If organization wants to take
advantage of latest internet technology, then
they should take the strategic initiative.
Once of the most significant areas where the
company can focus is e-commerce,
electronic commerce is a revolutionary which
growing and continuously changing the way
business has been managed.
 Indiais developing rapidly and if
development is to be measured, how can we
ignore the role of e commerce in it. The
internet user base in India might still be a
mere 100 million which is much less when
compared to its penetration in the US or UK
but it's surely expanding at an alarming rate.
 1.OPPORTUNITY FOR RETAILERS: A retailer
can save his existence by linking his business
with the on-line distribution. By doing so,
they can make available much additional
information about various things to the
consumers, meet electronic orders and be in
touch with the consumers all the time.
Therefore, E-Commerce is a good
opportunity.
 OPPORTUNITY FOR PRODUCERS: Producers
can take advantages of e-commerce by
linking themselves with on-line, by giving
better information about their products to
the other links in the business chain and by a
having a brand identity.
 OPPORTUNITY FOR PEOPLE: As more people
are getting linked with E-commerce, the
demand for center providing internet facility
or cyber cafe is also increasing. Hence, the
people who wish to take advantage of it can
establish cyber and have their benefits.
 Traditional commerce can broadly be defined
as the exchange of valuable objects of
service between the lists to parties.
 Classic business processes include:
 Transferring money and information
 Placing of orders for products
 Sending of invoices to consumers
 Delivery of goods
(www.londoninternational.ac.uk, 2011)
 there are many definitions and explanations of
e-commerce, the following definition provides a
clear distinction.
 Electronic commerce, or e-commerce, is defined
to be the process of businesses trading with
other businesses and the formulation of internal
processes using electronic links.
 Electronic business, or e-business, is a term
often used interchangeably with ecommerce, but
is more concerned with the transformation of
key business processes through the use of
internet technologies.
 Variousapplications of e-commerce are
continually affecting trends and prospects
for business over the Internet, including e-
banking, e-tailing and online
publishing/online retailing. A more
developed and mature e-banking
environment plays an important role in
ecommerce by encouraging a shift from
traditional modes of payment (i.e., cash,
checks or any form of paper-based legal
tender) to electronic alternatives (such as e-
payment systems), thereby closing the e-
commerce loop.
 The future of E-Commerce is difficult to predict.
There are various segments that would grow in
the future like: Travel and Tourism, electronic
appliances, hardware products and apparel.
There are also some essential factors which will
significantly contribute to the boom of the
Ecommerce industry in India i.e. replacement
guarantee, M-Commerce services, location based
services, multiple payment option, right
content, shipment option, legal requirement of
generating invoices for online transactions, quick
Service, T & C should be clear & realistic, the
product quality should be same as shown on the
portal, dedicated 24/7 customer care centre
should be there.
 Bansal, Rashmi, Growth of the Electronic
Commerce in China and India: A Comparative
Study
 Dubey Rahul, E-Commerce poised for a leap in
2012
 Emmanuel Lallana, Rudy Quimbo, Zorayda Ruth
Andam, ePrimer: An Introduction to eCommerce,
2000), 2
 Ernest A. Capozzoli, Thomas K. Pritchett, E
Commerce: A Conceptual framework, Journal of
Asia-Pacific
 Business Kaur Pradeep, Dr. Joshi Mukesh, E-
Commerce in India: A Review, IJCST Vo l. 3, issue
1, 2012