“TO STUDY AND ANALYZE CUSTOMER SERVICE AT SPORTKING

Summer Internship Project Report Submitted in partial fulfilment of the

requirements for the degree of
Post Graduate in Master of Business Administration(Marketing)
At
GURU NANAK INSTITUTE OF MANAGEMENT & TECHNOLOGY

Submiited To : Submiited By :
Er. SHILPA MIGLANI NARANG GURKIRAT SINGH
Coordinator(Training & Placement) M.B.A. IIIrd Sem. (B) 1716825
Sportking is a well known brand in the Textile Industry & a
having varied ventures in Yarns, Fabrics, Garments and Retail
Business and Education through SIFT. Years of relentless toil
and dedication of the promoters and employees alike, have
brought the group to it's current glory.
Today, under the experience and vision of Raj Avasthi: Group
Chairman, and the dynamism of his son Munish Avasthi:
Managing Director, the group is one of the front runners in the
Industry.
Knowledge, training and opportunities for employment in
the Fashion and Textile Industry, are imparted here. Total
turnover of the group is Rs. 1100 crores, including Rs. 425
crores worth of exports.
Yarns
Textile Processing
Knitted Fabric
Garment
Retail
(i) O-Ecommerce Store
(ii) Retail output
Recently Company launched its 5th Brand Called “VOLCANO”
 To know about Customer demographics (age, gender,
ethnicity, income status, etc.)
 Opinions about products purchased or service received
 Overall satisfaction with a location
 Satisfaction with the Quality & Price.
 Recognition of the brand and its marketing efforts
 How well the customer is attended by the Sales
Executives?
 Which category of clothing customer most likely to buy?
 Are they satisfied with shopping at Sportking?
 Which feature of Sportking is most attractive?
 What needs to be improved in the store according to
the customers?
 Nature of Customers

47% Regular/Loyal
53% Customers
Irregular
Customers

From above data it has been observed that Sportking usually have a
customers those visit the stores on occasionally basis or say “On Sales”.
No. of regular/Loyal Customer is less as campare.
 Categories of Clothing
mostly Preferred at
Showrooms

14% Mens Wear

29%
57% Women Wear
Kids Wear

Through the above data collected the results which

came out was that the Customers mostly prefer Kids Wear.
 Features of Sportking most
attractive to customer

3%
37% 29% Latest Fashion
Quality
Price
31%
Customer Service

Through the above data collected the results which came out was that the
mostly attractive features of Sportking accoriding to Cutomers is Customer
Service. Customers are really very happy with way they are being deal in the
stores . Other than this it also has been observed that customer not satisfied
with Sportking Fashion Trends ie 3% which is quile less, as they are not
following current fashion Trends.
 Whether Demand Regarding stock being
fulfilled

27% 27%
YES
Sometimes

46% NO

This graph shows that Demand of the stock of the customer is partially
fulfilled by the sportking . Most of the time customer have to return without
buying anything from the stores
Product Services marketing: Sales and sales
management: Providing service for promotion:
Product customer is also a Sales and sales promotion
management is marketing function which gives a positive result.
also important makes customer Showing the higher sales
strategy in the satisfaction and attracts report makes brand value
way of which the customer for next in customer. And ustomers
brand should be time coming in the store. are also gives attention on
for sale in the those types of retailer.
store, because it
is gives impact on Visual Merchandising :
the customer. Visual Merchandising of the
Every brand has store is most important to
its market value attract customer at their
and it is also first Sight
gives impact on
the store image.