HOW DO YOU DESCRIBE A PRODUCT?

WHAT WORDS DO YOU USE TO

DESCRIBE A PRODUCT IN ENGLISH?

HOW IS THE LIFECYCLE OF A

PRODUCT?.
HOW DO YOU DESCRIBE A PRODUCT?
• OUR NEW PRODUCT IS ……………………….
• THE CATCHY SLOGAN IS ……………
• THE LOGO REPRESENTS ……………
• IT IS MADE OF ………..
• IT WEIGHS ………………
• IT COMES IN A WIDE RANGE OF COLOURS; ……………………
• IT COMES WITH ………/ IT HAS / CONTAINS
• IT HAS A UNIQUE DESIGN. IT IS ……. ( DESCRIBE WITH 8 ADJECTIVES)
• IT IS IDEAL/PERFECT FOR ……………………..
• IT IS FOR PEOPLE WHO LIKE …………………………………..
• IT SAVES PEOPLE TIME/ MONEY. IT IS EASY TO USE. IT MAKES THE USER
LOOK GOOD / PROFESSIONAL.
2. DESCRIBING THE MARKET OF THE PRODUCT

- How can you buy it?

- Who should by it? Target market
- How much does it cost?
- Where is this product distributed?
- Where are the selling points?
 • 3. PUBLICITY STUNT AND ADVERTISING STRATEGIES
• STORYLINE OF THE COMMERCIAL: WHAT IS SHOWN IN
THE AD?
• STRATEGIES USED TO CREATE BRAND LOYALTY, BRAND
AWARENESS:
PRODUCT PLACEMENT?
PRODUCT ENDORSEMENT??, USE OF FILMS SCENES,
FAMOUS PEOPLE INCENTIVES FOR THE CUSTOMERS,
OFFERING DISCOUNTS OR COUPONS?? EMOTIONAL
APPEALS (FRIENSHIP APPEAL, FEAR APPEAL, SEX
APPEAL?, ETC
WHAT WORDS DO YOU USE TO DESCRIBE A
PRODUCT IN ENGLISH?
VOCABULARY TO DESCRIBE A PRODUCT:

FROM THE POINT A, B, C PAG 113 AND POINT A PAGE 117 MAKE A
LIST OF ADJECTIVES. UNDERSTAND THE MEANING IN SPANISH.
 SOME USEFUL EXPRESSIONS
LET ME TELL YOU ABOUT …………
THIS IS OUR NEWEST PRODUCT
IT IS MADE OF ………..
IT CAN BE USED FOR …………
YOU CAN USE IT TO ……………..
YOU CAN ………………….. WITH IT
THIS HAS / CONTAINS …………….
THIS ONE FEATURES ………
THIS COMES WITH …………...……..
THIS IS EQUIPPED WITH..........
THIS PARTICULAR MODEL ..........
THIS IS PRICED AT .......... / THIS COSTS __________________
 ADVERTISING STRATEGIES
• REPETITION: effective technique used to build identity awareness and customer memory. mention the
product or company name more than once, particularly in television because its combination of sight and
sound, allows the advertiser to disguise the repetition .

• CREATE EXPECTATIONS: claiming that the product has potencial functions, example: high invitaminc, or
, labelling a toy as loved for all kids around, etc

• ASSOCIATION with a famous person, catchy jingle, desireable state of being or powerful emotion (frienship
appeal, fear appeal, sex appeal) creates a strong psychological connection, emotional response in the customer
who link the emotion to the product being advertised.
• CONVINCING THE CUSTOMER THAT OTHERS ARE USING IT AND THEY SHOULD JOIN
THE CROWD. coupons, sweepstakes, games with prizes and gifts with purchases create excitement, and
participation encourages customers to build a relationship with the sponsoring product or service.
• PRODUCT PLACEMENT: WHEN A PRODUCT ARE USED IN FILMS OR TV PROGRAMS.
• PRODUCT ENDORSEMENT: THE USE OF WELL-KNOWN PERSON TO ADVERTISE PRODUCTS.
ADJECTIVES TO DESCRIBE PRODUCTS
- COLOURFUL -INFORMATIVE
- STYLISH - WELL-MADE
- SOPHISTICATED - RELIABLE
- FASHIONABLE - CLUMSY
- CLEVER - FRIGHTENED
- LIKEABLE - CONTROVERSIAL
- INNOVATIVE
- POWERFUL - EYE-CATCHING
- SHOCKING - ORIGINAL
- INSPIRING - HUMOROUS
- BORING -DRAMATIC
 PLANNING THE COMMERCIAL
• STEP 1: DECIDE ON WHETHER YOU WILL MAKE A VIDEO OR LIVE
COMMERCIAL.
• RECORD IT OR PERFORM IT LIVE?MAKE A ONE-MINUTE COMMERCIAL (CM)
FOR YOUR INVENTION AND PRESENT IT TO THE CLASS. THE COMMERCIAL
MUST BE A VIDEO OR LIVE ACTION COMMERCIAL.
4. Where can you buy it?
Who should by it? Target market
5. How much does it cost?
6. where is this product
distributed?
7. where are the selling points?

• STORYLINE OF THE COMERCIAL: WHAT HAPPENS IN THE COMMERCIAL?

• THE STRATEGIES USED ARE: …………………………………………….
ADJECTIVES TO DESCRIBE PRODUCTS
• ELEGANT
• FASHIONABLE
• PRACTICAL
• RELIABLE
• VERSATILE
• ECONOMICAL
• USER.-FRIENDLY
• COMFORTABLE
• HIGH-QUALITY
• WELL-DESIGNED
• HARD-WEARING
• LONG.-LASTING
• HIGH-PERFORMANCE
• INEXPENSIVE
• ENERGY-SAVING
• BEST-SELLING
• POPULAR
• HEALTHY
• HIGH-TECH
• EFFICIENT
• SAFE
• PURE