SCHOOL OF COMMERCE

PRESENTATION
ON

Submitted to
Submitted by
Prof. Sarita Rana
Takshi Lilaramani
 Let’s Put India First
ITC's Vision
Sustain ITC's position as one of India's most valuable
corporations through world class performance, creating
growing value for the Indian economy and the Company's
stakeholders.
ITC's Mission
To enhance the wealth generating capability of the
enterprise in a globalising environment, delivering superior
and sustainable stakeholder value.
ITC's Core Values
ITC's Core Values are aimed at developing a customer-
focused, high-performance organisation which creates
values for all its stakeholders.
 MASTER STROKES
OF ITC

Chairperson - Y C Deveshwar

Directors - S S H Rehman, A Singh, K

Vaidyanath, A Baijal, J P Daly, R K Kaul, S H
Khan, S B Mathur, D K Mehrotra, H G Powell,
P B Ramanujam, B Sen, RS Tarneja, B
Vijayaraghavan
 PAST AND PRESENT
• 24 Aug1910 – ITC incorporated under the name of
'Imperial Tobacco Company of India Limited'.
• 1925– ITC’s Packaging & Printing Business Division was
set up as a strategic backward integration for ITC’s
Cigarettes business.
• 1974 – The Company's ownership progressively
Indianised, and the name of the Company was changed
to ITC Limited (Indian tobacco company).
• 1975 – The Co. launched its HOTEL BUSINESS which
was named ‘ITC-Welcome group Hotel Chola’.
• 1979 – ITC entered the Paperboards Business by
promoting. Bhadrachalam Papaerboards Limited, which
today has become the market leader in India.
• 1985 – Surya Nepal Pvt. Ltd.
WILLS LIFESTYLE
 RURAL PROJECTS

Mangaldeep incense sticks

WELOCOME GROUP OF
HOTELS
 THE STARTERS
The Starting point of The company was Imperial Tobacco Co. of India
Ltd. The Company manufacture and distribute cigarettes and
smoking tobaccos and speciality papers including cigarette tissue
papers (Sole manufacturer in the country).

•Insignia
•India Kings Due to the Ban on cigarettes
• Classic adds therefore,

• Gold Flake NO PREVIEW AVAILABLE

• Silk Cut
• Navy Cut
• Scissors
• Capstan
• Berkeley
• Bristol
 Other Products
- Kitchens of India
- Mint-o
- Candy man
- Bingo
- Expression
SWOT ANALYSIS

 STRENGTHS
 Brand
 Management
 WEAKNESS
 Unrelated diversification
 OPPORTUNITY
 Rural Market
 E – choupal
 THREATS
 Increasing tax in Cigarettes
 Health hazard
 MARKETING STRATEGY

 They have a DIFFERANTIAL MARKETING

STRATEGY type.
 Always use their existing channels.
 Utilizing nominal resources related with the
brand Eg:- E-Chaupal, MangalDeep,
 Brand Ambassador are selected according to
the brands and mostly are YOUTH ICONS
 They emphasize on going with the FLOW and
making their Followers .
 EFFECT ON ECONOMY

 ITC is the Second Largest Exporter in INDIA

 They have made a mark in the Business World
for their Hotels, Management, FMCG
(Kitchens of India),Cigarettes
 Rural Development Programs have gained
National and International Acceptance.
 Total turnover of ITC is 21355.94 crores in
financial year 2007-08.
 Competitors of ITC Ltd.

 Golden Tobacco Limited

 Godfrey Philips India Ltd.
 VST Industries Ltd.
 RTCL Ltd.
 Hindustan Unilever Ltd.
 Marico