PRESENTED BY:

SHAHZAIB ARSHAD (9976)

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 INTRODUCTION
 VISION STATEMENT
 MISSION STATEMENT
 HIERARCHY OF THE BARANCH
 MARKETING STRATEGY OF THE BOP
 PRODUCTS OF BOP
 SERVICES OF THE BOP
 SWOT ANALYSIS

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 INTRODUCTION

The Bank of Punjab was established in

1989.The Bank of Punjab is working with a network of almost
280 branches a tall over major locations in the Punjab. BOP
has 406 branches, strategically located 194 cities of the
country with 274 ATMs. The Bank of Punjab started
functioning of its first branch of 7-Egerton
Road, Lahore on November 15, 1989 and skp railway road
branch in which I do my project was establish in 1996.

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 VISION STATEMENT

To be customer focused bank with

service excellence.

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 MISSION

To exceed the expectation of our stakeholders by

leveraging our relationship with the Government of Punjab
and delivering a complete range of professional solutions with
a focus on programmer driven products and services in the
agriculture and middle tier markets through a motivated team.

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 MARKETING STRATEGY

The Marketing strategy of BOP is to

find potential customers. They market their products through
many ways. They have broachers and they seldom give
advertisement in television and in newspaper for the purpose
of promotion. As BOP is a public bank so they don’t invest
much in advertisement.

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 HIERARCHY

MANAGER

OPRATIONAL
MANAGER

Account
Remittance Clearing
opening
department department
department

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 PRODUCTS

◦ BOP Tijarat Account

◦ BOP Salary Plus Account
◦ BOP Youth Education Account
◦ BOP Current Account
◦ BOP Current Direct Pension Credit Accounts
◦ Basic Banking Account
◦ BOP Assaan Current Account

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 SERVICES
These are the services provided by the BOP.

o Universal cheque
o ATM Facility
o Pay order
o Debit Card
o Demand Drafts
o Collection of Utility
o Lockers Facility
o Call deposit receipt

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 COMPETITORES

o HBL
o MCB
o ALLIED BANK
o SINDH BANK
o BANK ALFALAH

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 STRENGTH

o Firstly it is Supported by Punjab Government, or funded by

the Punjab Government, it build people trust.
o BOP has very sound financial strength as compare to others
bank.
o BOP in a strength because it have Government Deposit as
compare to others

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 WEAKNESS

o Poor performance of the employees because most the

employee did not communicate with the managers related to
task issue or for effective planning.
o Traditional approach Because BOP is still using old method
for working and for documentation.
o BOP has good product and service but it cannot participate in
promoting its product on electronic media. Less promotion
activities.
o Poor customers dealing as compare to other banks, employee
did not behave with consumers in sweat manners.

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 APPORTUNITIES

o Due to huge Government Deposit BOP has the opportunity to

expand its network in remote areas.
o BOP has opportunity it is earning commission on Government
Transaction.

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 THREATS

o Modern marketing concept, efficient service adopt by the

competitors are also threat to BOP.
o Punjab roles and regulation, the changing trend in Punjab
Government policies also become threat to BOP.

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