ADIDAS

MUHAMMAD ASHFAQ KHATTAK

 HISTORY
The company was formed in 1924 in Germany by
the brothers Adolf & Rodulf Dassler. Theyfirst
name the brand “Dassler Shoes” that started
getting popular thanks to sponsored athletes in
the Olympics. In 1948 Rodulf decided to start its
own company named PUMA that’s when, in 1949
Adolf comes up with the three stripes and
change his company name to Adidas ( ‘Adi’ from
his nick name and ‘Das’ from Dassler)
The Adidas group strives to be the global leader
sporting goods industry with sport brand build on a
passion for sports and a sporting lifestyle.
We are consumer focused and therefore we
continuously improve the quality, look, feel, and image
of our products to satisfy better customers.
We are committed to continuously strengthening our
brands and products to improve our competitive
position.
Adidas vision is to enhance social and
environmental performance in the company
and supply chain, thereby improving the lives
of people making their products, it strives to
be global leader in sporting goods industries.
 SLOGAN

“NOTHINGISIMPOSSIBLE”
 ADIDAS GLOBALSTRATEGIES
Adidas has an increased focus on
sustainable business and innovation
that they hope to integrate across all
of their business strategies.
Adidas believes that sustainability is
the key to growth and innovation.
Adidas strategy is to build a more
lean, green, empowered and equitable
supply chain.
 DEVELOPMENT OF ADIDAS

1948 : Founded by Adolf (Adi) Dassler

1953 : Introduces first track shoe with interchangeable spikes
1954 : German National team wins soccer's world cup in
adidas shoes
1963 : Adidas begins producing balls
1967 : Producing their first track suit
1972: Trefoil trademark is introduced
1997 : Acquire the French company Salomon and change the
corporate name to Adidas-Salmon AG.
 RACE
Strong points of race are given below
1. Excellent
 shape
transport and cutting and
2. Good Bonding
3. Using water based ink and adhesive
4. Environmentally friendly product
5. Competitive price
6. Stability for physical properties
 RACE
(CONT’D)
Right Quality
Cutting, Bonding & shaping

Globalization

Competitive price Best Quality

Raw material Production facilities
 FUTURE
MANAGEMENT FOR ADIDAS
PLAN
Quality up in Raw Material Management of Tracking
1. Verity of TPU grades Consistent Thickness
2. Progressive development Clean & pure surface
3. Innovative designs Good physical properties
Adidas
Footwear
Cloth/Bags

The wordiest brand

Original concept
Best Quality
Customer satisfaction
Create new market
 BRAND IDENTIFICATION-
ADIDAS
 Physical Production
 Sports & Fitness

 Personality
 Traditional, Conservative, Collective

 Culture
 European traditional

 Reflection
 True sportsmanship
 Strong work ethic
 A good team player

 Self- Image
 Relates more to competing than to winning
 PRICING METHOD

“3C’s”

1. Customer Demand
2. Cost Function
3. Competitors prices
 PRICING POLICIES

Price-quality inferences
Price cues
Variable pricing
Fixed pricing
Product-line pricing
Promotional pricing
Bundling
 ADIDAS SPONSORSHIP
 FOOTBALL
 TENNIS
 GOLF
 CRICKET
 BASKETBALL
 RUGBY
 GYMNESTIC
 FOOTBALL CLUBS
COMPETITORS
 SWOT ANALYSIS

Opportunities
 Strength
• Exception in emerging
market
 Good financial position • Increase demand in
 Strong international product innovation
operation
 Strong distributive chain

 Weakness
Threats
• Fleece industry
 High cost structure completion
 Limited product line • Economic recession
 Over pricing • Increase in taxation
CONCLUSION

Adidas has grown 10times every 10 years, this is due to their

main marketing and uniqueness from day to day.
Despite a changing market place for athletics footwear,
Adidas want to expand their product lines and marketing
reach to become a maximum powerful global brand.
Adidas proves quality products to sportsmen and women
and to general public to better satisfy.