Assortment planning

Of
Lingerie (bras and panties)
in

By : Abhishek Kumar, Shuchita Awasthi,

Sagarika, Sneha and Tejaswini
 Established in 1998
 Head quarter in Mumbai , Maharashtra.
 Noel Tata, the half-brother of Ratan Tata,
is the chairman of Tata group's retail arm
Trent Ltd that operates stores under
brands Westside, Zudio, Star Bazaar,
Landmark and Zara.
 Important brands include nuon, diza, gia,
wunderlove , Bombay paisley, vark, utsa,
NUON, Westsport, Ascot, ETA & WES,
Baby HOP, HOP and Y&F.
 Revenue: 2,346 Crores (2018)
 Net income: 86 crores (2018)

 149 Westside stores measuring 8,000-

34,000 sq. ft. across 82 cities.

 Offers an exclusive range of its own

branded fashion apparel.
 Located in: Sarath City Capital Mall

 Address: Sarath City Capital Mall, UG-

31-36, FF-31-36 G-Block, Near
Botanical Garden, Gachibowli -
Miyapur Rd, Kothaguda, Hyderabad,
Telangana 500084

 Store manager: Naveen Kumar

 Consits of ground floor and first floor.

 Total area occupied is 11,750 square

feet for each floor.
 Is your retail business large enough to require assortment planning in the first place? Do you employ more than
30 people, including a merchandise buying team?

 Do you make thousands of dollars in sales each month?

 Have you been relying on spreadsheets to guide your merchandising?

 Do you have aspirations for scalable growth?

 Does Amazon affect your pricing and inventory decisions?

 Do you sell on multi-retailer websites?

Breadth: The breadth of a company's products relates to the number of product lines a company produces or a
retailer carries. An automobile manufacturer, for example, may have a line of sedans, a line of SUVs, and a line of
trucks.

Length: This refers to the number of products in a particular product chain or line. For example, our automobile
manufacturer may have four models of sedans, three models of SUVs, and two models of trucks in each
respective product line.

Depth: A product line's depth relates to the different versions of the same product that may exist in each
product line. Our auto manufacturer may have a basic, standard, and luxury version for each of its sedans and
SUVs but only a basic and standard model for its trucks.
 Real-time analysis of your competitors’ catalogues

 Dynamic, well-rounded pricing strategies

 Simple, efficient interfaces that need little or no integrations, essentially plug-and-play modules

 Product life cycle analysis of pricing and promotions

 Custom dashboards and relationship charts for any metrics and parameters
1. What role does the category play?
First things first, start by defining or re-looking at the categories role. Align internally around the role of each
category present in the store. How does the category relate to other categories in the store and where does it
fit in the shopper experience?
For example, does it play a destination, routine, seasonal or convenience role? Learn more about category
roles in this post.
2. Store and category-based clustering
Clustering is the grouping of stores or categories across stores based on certain similarities. These similarities
can include demographics, performance and other local influences.
Make sure your clustering has been completed before starting with assortment optimisation.
3. Base assortments and custom assortments
When optimising a product assortment for a category, there are two parts to identify:
The base assortment:
Products in the core assortment will stay the same or similar across all or most retail stores regardless of local
preferences. The base range will usually comprise of the most popular products and brands that your shoppers
expect to find.
The custom section of the assortment:
The products or segments which are unique to the store cluster. This part of your assortment should be
tailored to the specific needs of the stores in the cluster
4. The Consumer Decision Tree
What is the consumer behaviour towards the category? Considering
the CDT can be helpful to understand consumer buying behaviour
and identify key product attributes which a shopper is looking for in a
particular segment.
The use of CDTs in the assortment planning process will ensure that
those attributes are well represented within the category.
5. Transferable demand
What products within the category present low levels of transferable
demand?
For example, products that are highly exclusive or brands that
shoppers are loyal to.
Knowledge of transferable demand metrics within a category will
allow a retailer to prioritise a specific SKU or encourage the inclusion
of an SKU as opposed to products that show low levels of loyalty or
exclusivity that might want to be removed.
6. Cross merchandised SKUs
By predetermining products that will be cross merchandised in a
category, you will prevent space planners from having to add those
products manually to planograms later on.
Basic stock: Level of inventory that must be maintained to meet current sales volume or consumption,
while taking order lead time into account.

Model stock: The model stock plan gives the precise items and quantities that should be on hand for each
merchandise line. A model stock plan needs to be compiled for each line of merchandise.
 A deep assortment of products were done. It means that a retailer carries
a number of variations of a single product.

 Costlier products were arranged on racks.

 Merchandising area for bras and panties = 416.66 square feet.

 Product brand : Wunder love

 No visual merchandising for lingerie.

Kris long pant high waist brief Kris vest mid cami long length
colour- nude colour-nude colour- nude colour- black
sizes- sizes- sizes- sizes- xs, s, m, l, xl
no. of pieces-4 no. of pieces- 11 no. of pieces- 20 no. of pieces- 12
price- 1299 price- 1199 price- 1499 price- 299
Strap Bralette Sport Broad Strap Bandeau Bra Soft Bra
Colour- Black Colour- black, grey Colour- Black Colour- Black
Sizes- XS,S,M,L,XL Sizes- XS,S,M,L,XL Sizes- S,M,L,XL Sizes- XS,S,M,L,XL
No. of pieces-11 No. of pieces- 6 No. of pieces- 9 No. of pieces- 8
Price-799 Price- 799 Price- 499 Price- 499
Sport Bra Bikini Brief Soft Bra Bikini Brief
Colours- Grey, Black Colours- Black Colours- Nude Colours-Red, Black, pink
Sizes- XS,S,M,L,XL Sizes- XS,S,M,L,XL Sizes- XS,S,M,L,XL Sizes- S,M,L,XL
No. of pieces- 4 No. of pieces- 9 No. of pieces- 8 No. of pieces- 10
Price- 899 Price- 199 Price- 499 Price- 199
Invisible hi leg brief Hi leg Brief Hi leg Brief Crop Top
Colours- Grey, Black Colours- Nude Colours- white & blue Colours- Black
Sizes- XS,S,M,L,XL Sizes- XS,S,M,L,XL Sizes- XS,S,M,L,XL Sizes- S,M,L,XL
No. of pieces- 8 No. of pieces- 94 No. of pieces- 8 No. of pieces- 10
Price- 299 Price- 299 Price- 549 Price- 449
High Waist Long Pant High Waist Shorts Full Brief
Colours- Nude Colours- Grey, Blue Colours- Grey, Black
Sizes- XS,S,M,L,XL Sizes- XS,S,M,L,XL Sizes-XS,S,M,L,XL
No. of pieces- 6 No. of pieces- 7 No. of pieces- 6
Price- 999 Price- 399 Price- 299
Soft Full Cup
(Cotton)
Colours- Burgundy, Nude
32,34,36,38(A,B,C,D)
Sizes- 32,34,36,38(A,B,C,D)
No. of pieces- 4
Price- 799
Lace Bra (Paded) Full Cup Cotton Bra Pleated Bra
Colours- Grey, orange, green Colours- Grey, Black Colours- Peach
Sizes- 32,34,36,38(A,B,C,D) Sizes- 32, 34,36,38 Sizes-
No. of pieces- 3 No. of pieces- 7 No. of pieces- 8
Price- 799 Price- 799 Price- 1099
Comfort Bra Cotton Bra Daisy Bra
Colours- Burgundy, nude Colours- Grey, Nude Colours- Nude, Blue, Black
Size- 32,34,36,38(A,B,C,D) Size- 32,34,36,38(A,B,C,D) Size- 32,34,36,38(A,B,C,D)
No. of pieces-4 No. of pieces- 11 No. of pieces- 6
Price- 1099 Price- 699 Price- 899
Ruby Cotton Bra Calm Cotton Bra Sport Long Line Bra
Colours- Blue, Grey Colours- Nude, Blue Colours- Grey, Black
Size-32,34,36,38(A,B,C,D) Size-32,34,36,38(A,B,C,D) Size- XS,S,M,L,XL
No. of pieces- 6 No. of pieces- 10 No. of pieces- 8
Price- 699 Price- 899 Price- 899
Cage Bra
Colours- Burgundy, Blue, Grey
Size- 32,34,36,38(A,B,C,D)
No. of pieces- 6
Pric- 999
Sunshine Lace Bra
Colours- Lt Green, Nude, Peach
Size- 32,34,36,38(A,B,C,D)
No. of pieces- 11
Price- 799
Planner Bra Comfort Bra
Colours- Blue, white Colours- Lt Brown
Size- 32,34,36,38(A,B,C,D) Size- 32,34,36,38(A,B,C,D)
No. of Pieces- 7 No. of Pieces- 9
Price- 1299 Price- 1099
Floral Bra
Colours- Cherry red, white
Size- 32,34,36,38(A,B,C,D)
No. of pieces- 8
Price- 1299
 Colour: Black bra
Colour: Nude, Pink Colour: light blue, Colour: grey with
Type: Padded
Type: Padded dark blue embroidery Sizes: 32b, 34b, 32c,
Sizes: 32b, 34b, 32c, Type: Padded Type: Not Padded 34c, 34d
34c, 34d, 36b, 36c, Sizes: 32b, 34b, 32c, Sizes: 34b, 34c, 36b, No. of pieces: 12
38b 34c, 34d, 36b, 36c, 36c, 36dd Price:1099
No. of pieces: 11 38b No. of pieces: 13
Price: 1399 No. of pieces: 17 Price:1099
Price: 1399
Colour: black basic Colour: Dark blue w/h Colour: grey basic Colour: white lace
Type: Not Padded satin Type: Padded Type: Padded, lace
Sizes: 32b, 34b, 32c, Type: Padded Sizes: 32b, 34b, 32c, Sizes: 32b, 34b, 32c,
34c, 34d, 36b, 36c, Sizes: 32b, 34b, 32c, 34c, 34d, 36b, 36c, 34c, 34d, 36b, 36c,
34c, 34d, 36b, 36c, 38b 38b
38b 38b
No. of pieces: 13 No. of pieces: 7
No. of pieces: 14 No. of pieces: 8
Price: 1099 Price: 799
Price: 899 Price: 899
Colour: blue basic Colour: black satin Colour: blue lace
Colour: lilac satin
Type: Padded Type: Padded Type: Padded, lace
Type: Padded
Sizes: 32b, 34b, 32c, Sizes: 32b, 34b, 32c, Sizes: 32b, 34b, 32c,
Sizes: 32b, 34b, 32c,
34c, 34d, 36b, 36c, 34c, 34d, 36b, 36c, 34c, 34d, 36b, 36c,
34c, 34d, 36b, 36c, 38b
38b 38b 38b No. of pieces: 10
No. of pieces: 14 No. of pieces: 15 No. of pieces: 9 Price: 1099
Price: 1099 Price: 699 Price: 799
 Colour: black satin Colour: grey lace
Colour: nude satin Colour: white printed
w/h lace Type: Padded, lace
w/h lace Type: Padded
Type: Padded, lace Sizes: 32b, 34b, 32c,
Type: Padded, lace Sizes: 32b, 34b, 32c,
Sizes: 32b, 34b, 32c, 34c
Sizes: 32b, 34b, 32c, 34c
34c, 34d, 36b, 36c, No. of pieces: 5
34c, 34d, 36b, 36c, No. of pieces: 5
38b Price: 799
38b Price: 1199
No. of pieces: 13
No. of pieces: 12
Price: 1099
Price: 1099
Colour: grey basic
Colour: dark blue lace Colour: blue lace Colour: light blue
Type: Padded
Type: Padded, lace Type: Padded, lace basic
Sizes: 32b, 34b, 32c,
Sizes: 32b, 34b, 32c, Sizes: 32b, 34b, 32c, Type: Padded
34c, 34d, 36b, 36c,
34c, 34d, 36b, 36c, 34c, 34d, 36b, 36c, Sizes: 32b, 34b, 32c,
38b
38b 38b 34c, 34d, 36b, 36c,
No. of pieces: 9
No. of pieces: 8 No. of pieces: 8 38b
Price: 699
Price: 799 Price: 799 No. of pieces: 7
Price: 699
Colour: blue w/h lace
Type: luxury t-shirt bra, Colour: pink w/h lace
padded, lace Type: luxury t-shirt bra,
Sizes: 32b, 34b, 32c, 34c, 34d, padded, lace
36b, 36c, 38b Sizes: 32b, 34b, 32c, 34c, 34d,
No. of pieces: 16 36b, 36c, 38b
Price: 899 No. of pieces: 7
Price: 899
• Type: Vest
• Brand: WunderLove
• Colors: White, Black
• Price: 499
• No.: 27
• Size: S,M,L
• Fabric: Cotton(95%), Elastane (5%)

• Type: Broadlace Cami

• Brand: WunderLove
• Colors: White, Black, Maroon
• Price: 399
• No.: 15
• Size: S,M,L,XL
• Fabric: Cotton(95%), Elastane (5%)

• Type:Mid Broadlace Slip

• Brand: WunderLove
• Colors: White, Black, Maroon, Navy Blue
• Price: 699
• No.: 15
• Size: S,M,L,XL
• Fabric: Cotton(95%), Elastane (5%)
• Type: Comfort Bra
• Brand: WunderLove
• Colors: Nude, Navy Blue, Pink
• Price: 1099
• No.: 19
• Size: 32B, 32C,32D,34D,34C,34D,36B,36C,38B,38C
• Fabric: Polyester(92%), Elastane (8%)

• Type: Backstrap Bralette

• Brand: WunderLove
• Colors: Black
• Price: 799
• No.: 21
• Size: 32B, 32C,32D,34D,34C,34D,36B,36C,38B,38C
• Fabric: Polyester(92%), Elastane (8%)

• Type: Sports Broadstrap

• Brand: WunderLove
• Colors: Black, Grey
• Price: 799
• No.: 16
• Size: 32B, 32C,32D,34D,34C,34D,36B,36C,38B,38C
• Fabric: Polyester(92%), Elastane (8%)
• Type: Lace Briefs
• Brand: WunderLove
• Colors: Black
• Price: 349
• No.: 27
• Size: S,M,L,XL
• Fabric: Polyamide(91%), Elastane (9%)

• Type: Top Inv Hll Invisible Brief

• Brand: WunderLove
• Colors: Red,Pink,Black
• Price: 299
• No.: 36
• Size: S,M,L,XL
• Fabric: Polyamide(82%), Elastane (18%)

• Type: Invisible Hipster

• Brand: WunderLove
• Colors: Nude
• Price: 399
• No.: 19
• Size: S,M,L,XL
• Fabric: Polyamide(78%), Elastane(22%)
Sr. No Types of Bra No. of pieces in stock Price per piece Total Price in Rs.

1 Vest Bra 27 499 13,473

2 Broadlace Cami Bra 15 399 5,985
3 Mid-Broadlace Slip Bra 15 699 10,485
4 Comfort Bra 13 1099 14,287
5 Back strap Bralette Bra 33 799 26,367
6 Sports broad strap Bra 22 799 17,578
7 Padded Bra 115 999 1,14,885
8 Non padded Bra 95 899 85,405
9 Luxury T-shirt Bra 23 899 20,677
10 Mid Cami long length Bra 12 299 3,588
11 Brandeau Bra 9 499 4,491
12 Soft Bra 16 499 7,984
13 Sports Bra 4 899 3,596
14 Crop top Bra 10 499 4,990
15 Soft full cup Bra 4 799 3,196
16 Lace Bra 3 799 2,397
17 Pleated Bra 8 1099 8,792
18 Daisy Bra 6 899 5,394
19 Ruby Cotton Bra 6 699 4,194
20 Calm cotton Bra 10 899 8,990
21 Sport long line Bra 8 899 7,192
22 Caged Bra 6 999 5,994
23 Sunshine Lace Bra 11 799 8,789
24 Planner Bra 7 1299 9,093
25 Floral Bra 8 1299 10,392
Total 486 4,08,214
Sr. No. Types of Brief or panty No. of pieces in stock Price per piece Total price in Rs.

1 Lace Brief 27 349 9,423

2 Invisible Brief 61 299 18,239

3 Invisible Hipster 19 399 7,581

4 Kris Long pant 4 1299 5,196

5 High Waist Brief 11 1199 13,189

6 Bikini Brief 19 199 3,781

7 High Waist Long Pant 6 999 5,994

8 High Waist Shorts 7 399 2,793

9 Full Brief 6 299 1,794

Total 160 67,990

 No. of items in stock

PANTY =24.76%

BRA = 75.24%

Bra Panty
Total price of stock present in store = sum of total price for bra and panty present in store
= Rs. (4,08,214 + 67,990)
= Rs. 4,76,204

Monthly sale = 40% of total

= Rs. 1,90,481.6

Monthly profit excluding other expenses = 5% of monthly sale

= Rs. 9524.08
 https://www.slideshare.net/HibaNasir5/fashion-industry-internship-training-
research-project-on-van-heusen-by-aditya-birla-fashion-retail-ltd?qid=419f20e2-
75e2-4a05-8b6b-15ce0b62604f&v=&b=&from_search=1
 https://study.com/academy/lesson/product-assortment-definition-strategy-
quiz.html
 https://www.symphonyretailai.com/knowledge-hub/16-critical-characteristics-of-
successful-assortment-optimization/
 https://www.intelligencenode.com/blog/a-guide-to-picking-a-good-assortment-
planning-tool/
 https://www.vendhq.com/blog/retail-inventory-sales-reports/
Thank You !