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Pankh-Spreading Education

“UDAAN ACHHE BHAVISHAYA KI OOR…”

A Business StartUp Idea

Presented by :
Shivani Indoria
4TH Sem MBA Program
SAM Group
Vision of PANKH
To nurture the life of a human being through inculcating healthy services.

Mission of PANKH
“To provide guidance to students. We believe in “making a change”.
A change in the students’ life by bringing quality education close to
them.”
What's here...?
What is Pankh?

Why Pankh?

Requirements

Marketing Tools

Benefits
PANKH
SPREADING SCHOOL EDUCATION
(9th -12th Class)
An Overview

What is PANKH?
Spreading School Education..
Introduction to PANKH

• An institution providing education to school students of class


IX to XII in rural areas.
• By school education, we mean providing proper insights to
students who need extra help with their
studies.
• Providing guidance to the students of secondary and higher
secondary school at a feasible amount.
What will we provide…?
We will provide extra guidance to students
1
from standard IX to XII in a flexible fees band.

2 Transportation facility for those who are


unable to reach our institution.
Availing books to those who don't have
3
reference books.

More E-Lecturing and Less of bookish


4 lecturing

Fees waiver for 3rd member of the same


5
family.

6 One day interaction class with parents.


Reasons to start t
he business

Why PANKH?
Demand Forecasting 35

30

Why would students prefer Pankh 25

over any other Urban Institute? 20


• Fees will be lesser
• Transportation expenses will be lesser 15

• Availability of facilities will attract them 10

• Quality of education will be improved 5

Urban Institutions
Pankh

Fees Transportation
Facilities Education quality
Investment and Manp
ower requirements

Requirements
Material and Investment Required
Particulars Amount(Estimated) Cost
Leasing the rooms Below ₹8,000 Fixed
Books and Other study material Approx. ₹3,000 Fixed
Electricity expense Approx. ₹2500 Variable

Teaching board Approx. ₹500-₹800 Variable


Tables and chairs Within ₹10,000 Variable
Transportation expenses Approx. ₹2,000-₹3,000 Variable

Manpower requirements(5 people Approx. ₹5000 Variable


for staff and 2 non-staff)
Sources of Capital
1. Savings.
2. Borrow money from money lenders.
3. Short term Loans.
4. Borrow money from Financial Institutions

Source of Manpower resources


1. Staff can be recruited from nearby areas.
2. Educated unemployed from the rural areas can also
be appointed.
3. Other workers can be appointed from the area.
4. We can get helpers and driver from the rural area
only.
Students Base

We can attract approximately


85% of students from rural
areas.
We have a strong students
base in rural areas comparing
to urban areas.
Students who requires such institutions
Students who go to such institutions
Marketing Tools
Our Marketing Target
As we have seen before, approximately 80% of students of standard IX
to XII do not get proper guidance for their academics, we can target
such students from one area to start with.
We have to target not only the students but also their parents. We can
outgrow our service area once we set our roots in one area.
Marketing Approach

One-to-one promotion

Promotional quizze
s and other activiti Marketing Tools & Pamphlets in News
Techniques papers
es (such as Fundays
on Sundays)

Market survey
BENEFITS
MAJOR ATTRACTIONS

1. A business that requires less investment and can yeild


MAJOR ATTRACTION
MAJOR ATTRACTION
higher profits. MAJOR ATTRACTION
MAJOR ATTRACTION
2. This way we can contribute in spreading school educat
ion among those students who need extra guidance in th
eir academics.
3. Starting the business in Rural area will be much conve
nient comparing to setting it up Urban areas.
4. Lesser competition
• This business can yield us a lot of income in lesser investment
• Working Capital requirements are quite low.

• Increase awareness for education in less expenditure


• High demand, high potential and less investment.

• Quality education next door.


• Extra efforts on weak students.
THANK
YOU

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